Top 5+ Mobile App Analytics Tools You Should Definitely Use In 2023

We have compiled a list of popular mobile app analytic tools that will show you the importance of tracking the habits of users via analytic tools.
Last Updated on :
September 28, 2023
Mobile App Analytic Tools
Done creating your app? If yes, then you are just halfway through. The next and arguably the most important step is to understand your users. And the best way of doing that is by using a mobile app analytics platform. In the two of the leading app stores (Google Play Store and Apple App Store), there are more than 4 million apps, and it is becoming increasingly important to track the habits of the users and their behavior. Mobile app analytics collect and present the data with all the insights that help in better understanding of users. Marketers can use this insightful information for better business performance.

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In order to take the benefit of analytics, it is essential to know about the tools that you could use for app marketing. This article is going to explain all those tools.

Best mobile app analytics tools to download in 2023

We have compiled a list of best mobile app analytics tools that are making themselves known in the market this year. These apps have been shortlisted according to their features, ratings, and reliability:

Flurry Analytics, one of the best mobile app analytics tool

Apple 4.3
android 3.6

Flurry Analytics was the first mobile app analytics provider that fueled the entire app ecosystem as we know it today. Available on iOS, Android, and the web, Flurry provides real-time metrics on active users, sessions, and events and even uncovers geographic and technographic information about your audience.

With Flurry, customers can easily run ad hoc queries without having an intimate knowledge of SQL. You can even compare iOS and Android versions side by side to understand the unique differences within each platform. The best part—Flurry is completely free.

Features of Flurry Analytics

  • Defines events
  • Creates funnels
  • Filters users with this analytics for mobile apps
  • Provides information about each session length
Download this one of the best mobile app analytics tools

Google Analytics, one of the best app analytic tools

Apple 4.7
android 4.4

Google mobile app analytics, one of the best mobile app analytics tools, is a go-to tool that helps to track mobile app data. Products like AdWords, AdSense are good to integrate with Google Analytics in order to get significant insights. The list of features is very much exclusive for marketers, and it includes data collection across websites, apps, and internet-connected (IoT) devices, data access via the mobile app, configurable APIs, and much more in order to suit the requirement of marketers.

Features of this analytics tool for mobile apps

  • Helps track business growth insights 
  • Operating through multiple devices is possible
  • Real-time acquisition data with this one of the best mobile app analytics tool
  • Offers email notification
Download this one of the best analytics for mobile apps

Countly, one of the best mobile app analytics tools

Apple 2.2
android 3.8

This open-source mobile app analytic comes for free if it is self-hosted. Just like Flurry Analytics, Countly also supports a wide range of platforms such as iOS, Android, Windows Phone, and Blackberry. The open-source nature of Countly makes it easier for marketers to host the app on their servers. The mobile app offers insightful data on users and their loyalty and session frequency, including the country name they come from.

Features of Countly

  • Easy-to-use dashboards
  • Get real-time information with this one of the best app analytics tools
  • Tracking user segmentation is easy
  • Track sets of events (the funnel)
Download this one of the popular app analytics tools

Appsflyer, one of the free mobile app analytics tools

Apple 3.3
android 3.9

One of the best things about Appsflyer is that it gives the option of customization to the end-user while working in sync with various platforms like Windows, web, Amazon, Unity, Android, iOS, and many more. Another point worth noting about this platform is that there seem to be no financial relationships with any sort of affiliation or advertisement networks. Gamers too can easily use this analytic tool and target their respective markets and specific user base. 

Features of AppsFlyer

  • Marketing analytics report 
  • Deep linking with this one of the popular app analytics tools
  • Active fraud security 
  • In-built integrations with this analytics for mobile apps
Download this best mobile analytics platform
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Adobe Analytics, the best mobile analytics platform

Apple 4.8
android 3.8

With Adobe Analytics, you get instant access to intuitive scorecards with key metrics and the ability to do more detailed breakdowns and trending reports. This one of the free mobile app analytics tools allows you to collect and measure all of your data in a central location with tools such as custom variables, unique processing rules, offline data integration, tag management and data warehouse and data feeds. Additionally, with Adobe Analytics technology, you can monitor and analyze streams of data, then convert it into actionable, real-time insight.

Features of Adobe Analytics

  • Cohort analysis 
  • Flow exploration
  • Contribution analysis
  • Instant access to metrics 
  • Get app tracking analytics
Download this mobile app analytics comparison tool

App Annie, the popular app analytics platform

Apple 3.5
android 3.3

App Annie is an insightful and informative tool that can be used for many purposes, including tracking your apps’ downloads, revenues, ranking, and reviews, storing all your valuable app store data, etc. App Annie can be used on a number of platforms such as OS, Mac Store, Google Play and Amazon Appstore, and more. The app is available for free and on the premium value. The free version is impressive only if you require to store the stats.

Features of Adobe Analytics

  • Offers insights on the recent trends
  • A great help when you need to ramp up the download rates
  • Get access to insightful information using this app analytics platform
Download this best mobile analytics platform

Adjust, one of the best app analytics tools

Apple 3.2
android 4.0

Adjust integrates smoothly with various platforms, including Windows, iOS, Android etc. This one of the best app analytics tools allows you to fully tailor events to your app's specific conversion goals; whether you're aiming for signups, purchases, level-ups and more. Powerful filters and diverse parameters allow you to dive deep into your unique KPIs and understand user cohort behavior.

Features of Adjust

  • Sources of product page views along with downloads
  • Mobile app store sources
  • Details like the source of average sales
  • Sessions Info of active devices
  • Marketing campaigns
Download this best app analytics tools
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That Promote Your Product's USPs

So, if you want to understand your users and drive traffic to your platforms, then this is the right time to add the benefits of any of the above-mentioned mobile app analytics tools.

When you have the right analytics about your business and the money it makes, you can easily gamble on the new ventures. Moreover, it is always in favor to have the right metric for every action your business is taking. The correct data can prove to be the fuel for your business in order to bring growth to your business.

Also, if you are interested in reading more such innovative articles or if you want to get your app reviewed, get in touch. Our experts will review your app and provide you the assistance you need. 

Written By
Pallavi Content Head at MobileAppDaily

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

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