Top 5+ Mobile App Analytics Tools You Should Definitely Use In 2023

Flurry Analytics was the first mobile app analytics provider that fueled the entire app ecosystem as we know it today. Available on iOS, Android, and the web, Flurry provides real-time metrics on active users, sessions, and events and even uncovers geographic and technographic information about your audience.

With Flurry, customers can easily run ad hoc queries without having an intimate knowledge of SQL. You can even compare iOS and Android versions side by side to understand the unique differences within each platform. The best part—Flurry is completely free.

Google mobile app analytics, one of the best mobile app analytics tools, is a go-to tool that helps to track mobile app data. Products like AdWords, AdSense are good to integrate with Google Analytics in order to get significant insights. The list of features is very much exclusive for marketers, and it includes data collection across websites, apps, and internet-connected (IoT) devices, data access via the mobile app, configurable APIs, and much more in order to suit the requirement of marketers.

This open-source mobile app analytic comes for free if it is self-hosted. Just like Flurry Analytics, Countly also supports a wide range of platforms such as iOS, Android, Windows Phone, and Blackberry. The open-source nature of Countly makes it easier for marketers to host the app on their servers. The mobile app offers insightful data on users and their loyalty and session frequency, including the country name they come from.

One of the best things about Appsflyer is that it gives the option of customization to the end-user while working in sync with various platforms like Windows, web, Amazon, Unity, Android, iOS, and many more. Another point worth noting about this platform is that there seem to be no financial relationships with any sort of affiliation or advertisement networks. Gamers too can easily use this analytic tool and target their respective markets and specific user base. 

With Adobe Analytics, you get instant access to intuitive scorecards with key metrics and the ability to do more detailed breakdowns and trending reports. This one of the free mobile app analytics tools allows you to collect and measure all of your data in a central location with tools such as custom variables, unique processing rules, offline data integration, tag management and data warehouse and data feeds. Additionally, with Adobe Analytics technology, you can monitor and analyze streams of data, then convert it into actionable, real-time insight.

App Annie is an insightful and informative tool that can be used for many purposes, including tracking your apps’ downloads, revenues, ranking, and reviews, storing all your valuable app store data, etc. App Annie can be used on a number of platforms such as OS, Mac Store, Google Play and Amazon Appstore, and more. The app is available for free and on the premium value. The free version is impressive only if you require to store the stats.

Adjust integrates smoothly with various platforms, including Windows, iOS, Android etc. This one of the best app analytics tools allows you to fully tailor events to your app's specific conversion goals; whether you're aiming for signups, purchases, level-ups and more. Powerful filters and diverse parameters allow you to dive deep into your unique KPIs and understand user cohort behavior.