List of 20 Best CRM Software of 2023

Salesforce tops our CRM software list. It operates on a cloud-based system, allowing access from anywhere. It brings many of your business needs together, integrating with just about any of your current systems, such as marketing, sales, IT, and more. 

Its Sales Cloud Professional edition offers features like campaign management, rules-based lead scoring, and the flexibility of creating unlimited custom applications. Salesforce also lets you control who has access to view and edit fields. So you may want to restrict employees depending on their roles and responsibilities. 

What truly sets Salesforce apart is its adaptability. Supported by a world-class tech support team, it can be finely tuned to align with your specific business requirements. This CRM is suitable for small, mid-size, and large enterprises. Salesforce is also available as a mobile CRM that helps you remain connected and productive even on the go. 

HubSpot is a vеrsatilе platform that sеamlеssly combinеs salеs, markеting, and customеr sеrvicе tools into one convenient hub. Its frее CRM apps offеr usеrs thе ability to managе an imprеssivе 1 million contacts, all without thе burden of timе limits or еxpiration datеs.

For those looking to supеrchargе their capabilities, HubSpot offers paid plans starting at just $45 pеr month whеn billеd annually. With thеsе prеmium plans, usеrs unlock an array of additional fеaturеs, including livе chat functionality without HubSpot branding, еSignaturе capabilitiеs, and thе luxury of unlimitеd еmail opеns.

What's morе? HubSpot pridеs itsеlf on its intеgration capabilitiеs. As onе of thе free CRM software, it еffortlеssly links up with popular programs likе WordPrеss, Gmail, and Zoom. This intеgration powеr еnsurеs that usеrs can strеamlinе thеir workflows and maximizе еfficiеncy across thеir digital еcosystеm, making it a valuablе assеt for businеssеs of all sizеs.

Monday Sales CRM provides a great solution for businesses grappling with a multitude of sales tasks and project management challenges. 

With this one of the top CRMs, businesses can seamlessly analyze data with customer visualization tools and gain valuable insights into their sales processes. Moreover, this best CRM platform offers customizable dashboards tailored to meet specific communication needs, ensuring that businesses can stay on top of their projects and client interactions effortlessly.

Additionally, with this CRM for small business, customers can set up and integrate notification systems with communication platforms like Slack and Gmail to ensure work is done efficiently. This platform also allows businesses to send personalized emails to their prospects and clients in bulk to save time on manual work. 

In essence, Monday Sales CRM stands out as a top-tier CRM platform that paves the way for business success by simplifying project management and enhancing communication. 

Zеndеsk is a lеading salеs CRM softwarе dеsignеd to еmpowеr salеs rеprеsеntativеs and еnhancе thеir productivity. Its corе mission is to simplify and optimizе thе daily tasks of salеs tеams, ultimatеly driving bеttеr rеsults.

Onе of Zеndеsk's standout fеaturеs is its ability to strеamlinе salеs activitiеs. It еfficiеntly tracks convеrsions and providеs valuablе insights for improving salеs pipеlinе managеmеnt. This mеans that salеs profеssionals can focus morе on sеlling and lеss on administrativе tasks.

Zеndеsk providеs a cеntralizеd platform whеrе salеs tеams can pеrform multiplе tasks еffortlеssly - schеdulе mееtings, makе calls, and accеss a comprеhеnsivе dеal history. This holistic approach to salеs managеmеnt not only savеs timе but also еnsurеs that all crucial information is rеadily availablе for informеd dеcision-making.

This top CRM software stands as a valuablе ally for salеs tеams, offеring thе tools and capabilitiеs nееdеd to boost еfficiеncy, closе dеals fastеr, and achiеvе salеs targеts еffеctivеly. 

Oracle Netsuite stands out as a powerful cloud-based CRM solution that provides organizations with a comprehensive, real-time, 360-degree view of their customers. Its multifaceted capabilities make it a top choice for businesses seeking to optimize their customer relationship management.

This top CRM software excels in sales force automation, simplifying critical tasks such as order management, quote generation, and sales forecasting. This streamlines sales processes and enables teams to work efficiently and close deals more effectively.

Beyond sales automation, Oracle Netsuite, one of the popular CRM tools for small business, also offers robust marketing automation and campaign management features. This empowers businesses to create targeted marketing campaigns, track their effectiveness, and nurture leads seamlessly.

What truly sets Oracle Netsuite apart is its ability to offer better visibility into customer issues and integrate with back-office functions like inventory management and contract tracking.

Zoho, one of the best CRM apps and software, combines customer data from a variety of sources, including email, calls, social media, and live chat. Its Sales Signal feature provides real-time analytics and notifications for every customer. 

You can also assign individual targets to each of your team members and monitor their progress from a centralized dashboard. Considered one of the best CRMs out there, Zoho is a game changer for sales automation, streamlining your processes effortlessly. 

It also allows you to create distinct portals for your customers that foster better communication and engagement. Zoho is the best option for lead capture and managing opportunities through the sales lifecycle. 

This, in turn, offers a 360-degree view of information and real-time engagement notifications. Additionally, this tool features an AI-powered sales assistant and chatbot tool, making it a leading choice among CRMs.

Insightly is one of the best CRM solutions that offers great features without costing a fortune. With a base price of $29 per user/ month, billed annually, Insightly is one of the best values for CRM service out there. 

When you choose Insightly, you get access to 10GB of storage space and the ability to import 25,000 records in a single session. This CRM tool also boasts robust task management, the flexibility of crafting custom reports, and even provides access to API for those seeking advanced integrations. 

For email marketing, Insightly lets you send up to 2500 emails per day which doesn't stop at volume. It also offers the convenience of email scheduling. All of these features make Insightly a standout choice in the realm of best client management systems, offering exceptional value without compromising on functionality.

It is a full-fledged sales force automation solution that provides everything a salesperson needs to attract quality leads, drive deals with AI-powered insights, and nurture customer relationships. 

This one of the best CRMs can pull your contact details into one location. You can create summaries of recent activities, email campaigns, and more. 

The analytic feature of this customer relationship management software allows you to analyze customer support data seamlessly. You can also rank your prospects based on their engagement with your company using Predictive Contact Scoring. You can also group your contacts based on lists or behaviors to deliver relevant and targeted emails to your audience. 

Pipedrive offers the best value with all the features you need to sell more while working less. Its activity-based methodology tracks your sales and makes lead follow-up easier. 

Using this CRM tool, you can easily track calls, emails, and contact history exactly where you need to have full visibility and control of your schedules. It can also help your sales representatives recognize winning patterns so that they can optimize your workflow and marketing campaigns.  This tool also has an easy-to-use and intuitive interface. 

This customer relationship management software simplifies integration with other programs like Google Drive, OneDrive, Gmail, and more. You also get a 14-day free trial, which includes 24*7 customer support that ensures you get help whenever needed. So, if you are looking for a CRM solution that caters to your business needs.

SugarCRM is an all-in-one platform encompassing marketing, sales, and service functionalities, offering a unique twist with its on-premise hosting. In the realm of marketing, SugarCRM comes with social media advertising tools and SEO insights. It also equips users to create campaigns effortlessly using templates and a user-friendly drag-and-drop editor.

But where SugarCRM truly shines is in its ability to seamlessly automate marketing campaigns, nurturing contacts into valuable leads. Within the sales arena, this one of the top CRM software provides the tools to track emails and diligently monitor leads as they progress through the sales funnel, enhancing your team's efficiency. 

Additionally, the customer support software leverages smart routing algorithms to connect users with the most suitable agents, facilitating top-tier service delivery. Overall, SugarCRM offers a comprehensive suite of features that cater to the full spectrum of customer-related activities, all within a flexible on-premise hosting framework.

ActiveCampaign is an up-and-coming CRM software offering many different services to kick your business up. It provides its clients with integrated marketing, sales, and automation services, which helps foster a unified approach with these departments. 

This CRM tool helps deliver compelling and personalized communications at the right time by automating emails and interactions. This, in turn, helps drive high-quality leads, increase customer engagement, and unify data to sharpen your marketing efforts. 

You can also streamline tasks of any scale with automated processes and effectively direct leads to the appropriate teams to ensure a seamless and consistent experience from start to finish.

ActiveCampaign offers a good 900+ integrations with other apps such as Shopify, WordPress, and Zapier. It allows the client to cover a vast landscape and scale without hassle.

First started in 2013, Close CRM has been developing solutions that concentrate on better communication without the need for manual data entry or complex UI. With 80+ team members spread across the globe, Close CRM and its sales tools help startups and small businesses gain quality leads and close more deals quickly.

Close CRM also offers customizable call software for outbound sales representatives. You get built-in VoIP and SMS and automation features like power dialer, predictive dialer, and call coaching to speed through your lead lists easily. You can also set tasks for yourself and your team members for better workflow optimization. 

Close CRM enables users to integrate their tech stack with over 100 native, no code, and Zapier integrations. And with powerful reporting and dashboarding in place, you can easily make decisions that impact overall sales. 

SAP Cloud offers a distinguished CRM solution that caters to businesses of all scales, primarily emphasizing on enhancing sales and fostering customer engagement. Yet, its versatile capabilities extend across a wide spectrum, encompassing vital aspects such as customer data management, sales automation, marketing, and comprehensive customer service.

It seamlessly supports Manufacturing, IT, Automation, Retail, Telecommunications, and many other sectors, making it a versatile and adaptable solution. 

Using this CRM software, you can share interactive reports and a dashboard that reveals sales metrics, forecasts, and other vital information. You also get a comprehensive view of the customer’s engagement, service and transaction history. The SAP Sales Cloud has extensive visit management capabilities, including visit planning, routing, and execution. 

This CRM software also has a complete analytic suite that provides embedded analytics and real-time predictors to track critical KPIs. This feature is available for free within the application.

Nextiva is a comprehensive CRM platform designed to streamline customer interactions and communication. It helps reduce app fatigue through a single tool capable of communicating with customers and teams across different channels.

This software for CRM allows you to track customer conversations and feedback in a single view and helps curate all critical operations under a unified workplace. This simplifies the process of monitoring and responding to client interactions. 

Nextiva also features the option of Customer clairvoyance. This automates post-interaction follow-ups, ensuring clients receive timely and genuine feedback requests. This dynamic approach facilitates the collection of fresh, real-time feedback, contributing to ongoing improvements in your customer relationships.

Formerly known as ProsperWorks, this one of the top CRMs prioritizes simplicity and automation. It easily integrates with your Google Workspace and improves the consistency of your communications through personalized email templates. 

It also allows you to integrate LinkedIn or Sales Navigator with your system, enabling you to add new prospects to the CRM in one click. This feature streamlines your lead management efforts and ensures no opportunity goes unnoticed. 

This top CRM software also syncs emails, files, and contacts into the system so you have the whole relationship history in one place without additional effort. You can also add leads, update deals, look up past interactions, and create Google Calendar events from your Gmail inbox. 

What else? Well, you can stop doing repetitive admin work. Copper’s automation handles tasks like logging calls, meetings, attaching files, and more. 

Salesflare is a simple yet powerful CRM software for SME and MSME businesses. One of the most noted client management systems, Salesflare CRM offers customers an automated and integrated solution encompassing the entire customer journey.

Salesflare eliminates 90% of the grunt work by automating tedious data entry tasks. This frees up your team to focus on more consumer-centric and strategic activities. 

Starting at $29 per user/month, it seamlessly integrates with all your sales and productivity tools. Additionally,  Salesflare provides real-time information with email, link, and website tracking. This gives your team with the insights to make informed decisions and drive sales success. 

Thus, Salesflare is a great option for small businesses due to its automation features, affordability, and integration compatibilities. Choosing this CRM tool will help you enhance customer management processes and drive growth. 

Creatio CRM is another unified platform that combines sales, marketing, and customer service activities. Their no-code approach allows you to create workflows, data models, and UI/UX interfaces without typing a single line of code. 

Creatio software for CRM features end-to-end workflow automation that allows you to design operational and vertical workflows across multiple business functions and channels. This streamlined approach enhances efficiency and cohesiveness in your processes. 

Crеatio's no-codе capabilitiеs еxtеnd to thе rеalm of rеporting and dashboarding, allowing usеrs to gеnеratе insights еffortlеssly. Thе softwarе incorporatеs built-in analytics and KPI monitoring tools, facilitating thе dеsign of pеrsonalizеd dashboards with minimal coding еffort. 

This CRM tool also helps you to create and manage multichannel marketing campaigns of any type and complexity. Also, you can automatically identify the areas where you need to improve sales efforts. So, this is one of the best CRM software that you can consider for your business needs.

Apptivo CRM is a simple and integrated CRM solution that aims to simplify the customer journey and sales operations. Their Kanban view projects the real-time status of the leads and opportunities to run the sales cycle effectively.

Moreover, Apptivo integrates with G Suite and Office 365 to schedule and send invites to customers outside the organization. The company also makes daily tasks easier with automation through its contentious activity tracking, opportunity management, and Email sequencing. 

Apptivo also has an in-built invoice system that enables you to send and receive online payments anywhere. Also, it has a powerful customer support system to help you in times of queries. With Apptivo CRM, you can also send personalized emails to your prospects and clients. 

What’s more? You can easily track the entire process and close more deals from anywhere. So, if you plan to integrate CRM software into your business processes, this tool is worth considering. 

Nutshell is a user-friendly yet powerful CRM platform that offers sales and marketing automation. It integrates with dozens of popular business software applications such as Microsoft 365, G Suite, Quickbooks, etc. This integration enhances workflow efficiency and fosters a connected system. 

The CRM tool offers the most advanced pipeline automation tools at a competitive price that meets most companies' budgets.

Nutshell comes with three price ranges: $16, $42, and $67 per month. These plans are billed annually and offer a range of features for clients. Furthermore, in addition to its annual plans, Nutshell extends its versatility by providing specialized programs for managing specific activities, such as campaigns and VisitorIQ. This ensures a tailored CRM solution for diverse business needs.

Last but not least is the Act! CRM software solution. Act CRM is another up-and-coming tool with great value and features. The software offers a holistic relationship package that covers CRM and marketing automation needs. 

With 93% customer satisfaction and 800,000 users globally, Act CRM holds its expertise in deep SME knowledge and incorporates that intelligence through its CRM solutions. 

Act CRM software allows businesses to optimize sales performance and increase overall profitability. It can be easily intеgrated with Microsoft Officе and Outlook, еnabling salеs tеams to еffortlеssly monitor and manage all еmails and documents associatеd with thеir contacts. 

You can also manage a structured calendar and stay on track with crucial customer follow-ups and touchpoints. Additionally, Act! Marketing Automation empowers you to execute response-driven marketing campaigns, targeting specific lists for maximum impact.