News

Snapchat Releases Lens Studio, Lets Anyone Creates AR Lenses

Snap’s Innovative Lens Studio To Help People Create Their Own AR Lenses

Snapchat AR Lens

The app called “Lens Studios” is now out on Mac & PC. Rolled out by Snapchat, the new Snapchat AR lenses are all about helping users develop creatives to get started with AR development by building their own lenses. The desktop app has a variety of features and lenses to help people guide to create their preferred AR lenses. For advanced users, there is a scripting API to guide them to use the advanced feature.

There are a series of lenses that could be customized as per the requirement. After you finish creating the snap lenses, you can then share a deep link or create Snapcodes to try it on your account for a duration of 24 hours. The desktop Snapchat lens includes World Lenses & an AR filter to bring graphics to real via the camera. Users can download the app from Lens Studio website.

In order to create the hype toward this innovative launch, Snap Inc is going to host a Lens Studio Challenge in 2018 wherein people can show off their AR creations among a host of other users.   

Back in September 2015, Snap launched its machine learning-based lenses offering an exciting way for users to share their images with terrifying effects painted on their face. After than Snapchat sponsored Lenses for advertisers followed by World Lenses to add on funky graphics to their images. Snap also added 3D Bitmoji to the World Lenses mix, a few months back.

How Snapchat Lens Works

This full-fledged desktop Snapchat AR Lens helps users to create AR inspired projects, templates, and guides. An additional scripting API is there for advanced users to create snap from the scratch. Snapchat has partnered with different AR development agencies to help advertisers create lenses. The innovative AR lens is both for users’ and for 3D world.

This new move from Snap is seen as the giant’s movement to open up towards brands. With this innovative offering, the brands do not need to rely on Snap’s in-house creatives to manage the brand promotion over the desktop app.

Arpit Dubey
Written By
Arpit Dubey
Arpit is a dreamer, wanderer, and a tech nerd who loves to jot down tech musings and updates. With a logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.

Think Your Professional Journey
Deserves A Spot In Our 40 Under 40 Report?

Latest Blogs

News

Mark Zuckerberg Reveals Layoffs Are Not Led By AI

4 min read  

The world has witnessed some of the most frequent mass layoffs in the last 4 years. The first two of them were led by prolonged lockdowns globally. The last two years witnessed a rapid surge in AI development, followed by mass layoffs across Unicorns, enterprises, and startups. As AI efficiency is b

News

Tools Emerge To Solve The Deepfake Porn Problem

4 min read  

The number of deepfake porn videos, images, and audio content is growing like wildfire. With the boom of generative AI, deepfake technology has become one of the most abused aspects of AI worldwide. People from all backgrounds are prone to become victims of this easy-to-access technology. However, t

News

AI Has Made Valentine’s Day Dark For 77% of Indians

4 min read  

Love is in the air, but it is mixed with the essence of Artificial Intelligence. With more people believing in AI, its usage has extended to individuals communicating through AI-generated messages. Shocking revelations have come to light in a survey conducted among 7,000 people across 7 countries. W

News

World’s First Marriage Between Woman And Her AI Hologram Partner

4 min read  

While the rest of the world is still absorbing AI's overwhelming involvement in people's daily lives, Barcelona-based woman Alicia Framis has chosen to marry her AI partner. This event will be marked in the history of mankind as it will be the first AI-human marriage ever conducted. Alicia w

Featured Interviews

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

MAD Team 4 min read  
Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

MAD Team 4 min read  
Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

MAD Team 4 min read  
Interview

Interview With George Deglin, CEO Of OneSignal

MobileAppDaily had a word with George Deglin, the CEO and co-founder of OneSignal, a leading customer messaging and engagement solution, we learn multiple facets related to customer engagement, personalization, and the future of mobile marketing.

MAD Team 4 min read