News

Snapchat Releases Lens Studio, Lets Anyone Creates AR Lenses

Snap’s Innovative Lens Studio To Help People Create Their Own AR Lenses

Snapchat AR Lens

The app called “Lens Studios” is now out on Mac & PC. Rolled out by Snapchat, the new Snapchat AR lenses are all about helping users develop creatives to get started with AR development by building their own lenses. The desktop app has a variety of features and lenses to help people guide to create their preferred AR lenses. For advanced users, there is a scripting API to guide them to use the advanced feature.

There are a series of lenses that could be customized as per the requirement. After you finish creating the snap lenses, you can then share a deep link or create Snapcodes to try it on your account for a duration of 24 hours. The desktop Snapchat lens includes World Lenses & an AR filter to bring graphics to real via the camera. Users can download the app from Lens Studio website.

In order to create the hype toward this innovative launch, Snap Inc is going to host a Lens Studio Challenge in 2018 wherein people can show off their AR creations among a host of other users.   

Back in September 2015, Snap launched its machine learning-based lenses offering an exciting way for users to share their images with terrifying effects painted on their face. After than Snapchat sponsored Lenses for advertisers followed by World Lenses to add on funky graphics to their images. Snap also added 3D Bitmoji to the World Lenses mix, a few months back.

How Snapchat Lens Works

This full-fledged desktop Snapchat AR Lens helps users to create AR inspired projects, templates, and guides. An additional scripting API is there for advanced users to create snap from the scratch. Snapchat has partnered with different AR development agencies to help advertisers create lenses. The innovative AR lens is both for users’ and for 3D world.

This new move from Snap is seen as the giant’s movement to open up towards brands. With this innovative offering, the brands do not need to rely on Snap’s in-house creatives to manage the brand promotion over the desktop app.

Manish <span>Content Strategist</span>
Written By
Manish Content Strategist

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Think Your Professional Journey
Deserves A Spot In Our 40 Under 40 Report?

Featured Success Stories

News

Snapchat Updates- Covering All Snapchat Features from Its Origin

4 min read  

Snapchat, a top social network platform that started its journey in 2011 has built a userbase of millions of people from all over the world. A Statista report mentions that in 2022, this one of the top social media platforms had approximately 492.7  million monthly active users worldwide with t

News

Microsoft brings OpenAI-powered AI assistant Copilot to every app in its Microsoft 365 productivity suite

4 min read  

Microsoft has partnered with OpenAI to introduce generative AI models in its Microsoft 365 productivity suite, with a Copilot in every app. The AI-powered feature is currently being tested by around 20 Microsoft corporate customers. The Copilot in each app will be powered by OpenAI's GP

News

Alibaba and Huawei to launch generative AI Products as Debate over AI Technologies

4 min read  

The use of Artificial Intelligence is a hot topic around the world with major tech companies vying for the top spot in AI development. However, concerns about its usefulness and potential risks continue to dominate discussions.This week, several new developments emerged in the field of AI. Chine

News

Should YouTube, Twitter be more responsible for dangerous content? Supreme Court Heeds Tech Critics

4 min read  

The US Supreme Court is set to hear cases involving the liability of social media platforms such as Twitter, Facebook, and YouTube for dangerous content. The cases challenge the broad protections under Section 230 of the Communications Decency Act of 1996, which shield social media platform

Featured Success Interview

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MAD Team 4 min read  

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MAD Team 4 min read  

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MAD Team 4 min read  

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

App Development

How to Implement Artificial Intelligence and Machine Learning in an Existing App?

MAD Team 11 min read  

AI is for decision making, and ML makes the system to learn new things from data.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.