News

Sponsored 3D World Lenses Launched by Snapchat

Snapchat brings 3D World Lenses’ AR Format to Advertisers

 Snapchat AR

Snapchat opened 3D world lenses an augmented reality feature for the brands. At Advertising week New York, Snapchat along with its launch partners Warner Bros and Bud Light announced the availability of new advertising tool. These two brands Warner Bros and Bud Light are perceiving this launch and their debut in branded 3D world lenses as their marketing campaign.

With this new feature, Brands will have the opportunity to create a viral sensation for themselves. By using the Snapchat camera, these two launch partners are offering 3D creations that anyone can add to his/her real-world sights.

Warner Bros is going to offer the spinner car feature from the new blade runner 2049 whereas Bud Light is putting up a beer vendor man which seems to take from their TV campaign.

This whole concept is to make the users more interactive with the brand by including the brand in their natural experiences. Almost every brand has something which goes well with the interactive experience.

Product discovery and trial can be done with world lenses mentioned by Snap. Through world lenses, 3D virtual objects can be experienced by people. For 3D lenses, brands can be directly approached through snaps or national campaign can be run through it by using specifically targeted audience lens focused on the particular age, gender or interests based ads or for any standard snap ads, it can be used as swipe up attachment.

For the Latest Mobile App Technology News and Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIN, Instagram and Flipboard.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

MongoDB Acquires Mobile Database Source Realm For $39M

2 min read  

MongoDB released the statement in their blog that MongoDB has entered into the agreement to acquire the Realm, a light-based open-source database for mobile applications. The acquisition deal is reported to be closed at $39 million in cash with subject to certain adjustments.The acquisition is s

News

Instagram May Bring Facebook-Like Reactions On Its Platform

4 min read  

There is no stopping to the photo and video-sharing app. Instagram is adding some or the other feature on a daily basis. Yesterday, I informed you about the “remove follower” feature, which let the user with public view account setting to remove the followers silently. Other Instagram fe

News

Here’s Why CEO Of Twitter Was Paid A Salary Of $1.40 Last Year

4 min read  

When you think of CEOs, you automatically consider them receiving a huge annual pay. And that might be the case with the majority of CEOs, but not with Jack Dorsey, the CEO of Twitter. Yes, that's true! The CEO of one of the largest social media networking platforms is making headlines with its

News

Google Play Store Brings New App Ratings Method: More Weight To New App Reviews

4 min read  

For the success of an app, App store ratings play a significant role. Google Play store has over 2.6 million apps listed and every app developer or owner fight for the ranking of their app. Recently, in the Google annual I/O developer conference, Google Play store brings a new app rating formula.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.