Importance Of Adding Geolocation To Your Mobile Application in 2023

One of the most concerning issue with mobile applications is that many users install an app out of curiosity and use it once or twice before abandoning it, and eventually, those mobile apps get uninstalled. We have also addressed this issue in many of our previous articles and have also provided users with many helpful tips to increase their user and app retention rate.

In this article, we are sharing information about a fantastic feature that can surely be of great help to your application, and that feature is of Geolocation.

The geolocation feature in mobile apps can not only help you in improving your app's user engagement but also may play a significant role in preventing the user abandonment.

What is Geolocation?

Nowadays, companies are focusing on how to make the user experience more personalized by using the various inbuilt functionalities of platforms and devices, including smartphones. And the feature of geolocation can help these enterprises and other app building companies by providing a robust solution.  

The process of geolocation enables the application developers to identify the real-world physical location of devices as well as individuals. Then after identifying a location, the app developer can find out the exact coordinates in terms of longitude and latitude via the device's GPS location which can also be referred to as the 'GeoTag.'

The geolocation feature can also act quite handy in making your mobile application stand out in the crowd by delivering a rich user-oriented experience. This is one of the reasons why today many applications of various industries are offering geolocation as a feature to their users.

Another name for geolocation feature is the location-aware feature; without this feature, it would have been almost impossible in tracking an online order or searching a restaurant nearby. Today, with the help of these real-time geolocation services, several social networking and also dating applications have become such a huge hit.

For example, the ride-hailing applications and we have even listed some helpful GPS software for fleet management previously.

The location-based mobile apps are currently riding high on the trending wave in the market, and they are not just limited to a particular category of apps. The two leading location-based apps are the Android and iOS ones that are offering different content to the end-users concerning their latest geographic location.

Today, people are attached to their mobile devices 24/7 hence making geolocation feature a necessity that needs to be fulfilled at all costs. The exact location details of a user or a mobile device can be received through several ways like Wi-Fi, GPS satellite, and the cell tower data.

In the case of poor mobile network or weak Wi-Fi connection, the mobile user's location awareness can also be supported using the Bluetooth feature.

Development Process of Geolocation App

The development process of these location-aware applications is done by using Maps and also the location service APIs which provide useful data on user's behalf like the directions to a particular location or details like the contact number etc.

• Android Studio is used as an Android API for Google Maps.
• For iOS, there is the Apple Map Kit.

Google Maps is a cross-platform that works well with Android smartphones and also with iPhones and Windows phones. Whereas, the Apple Map Kit lacks few features like the Route Suggestions and the Indoor Navigation.

Adding Geolocation Feature into Mobile App

So, for adding the geolocation feature or features in your mobile app, the first thing you provide is integration with some special type of APIs that should contain the main tools to support this functionality.

You may even get an advantage during the integration process as most of the software development kits now consist of the functions related to geolocation services like maps and tracking coordinates of objects and much more.  

So, at this point, you only need to further connect one or even two APIs to the platform you have selected for your application. These APIs will handle the geographical coordinates for locating a user's device and drawing maps for displaying the exact location of the user on those maps.

For example, in case you want to create a mobile application with the geolocation feature that helps the end-user by finding a list of nearby jewelry stores. Then, you would only need the API to independently identify the jewelry stores addresses on the map itself for the user to see.

So, if your mobile app also offers the custom-location service for the mobile devices, then there will also arise a need for the integration of the second API with the first one to make that facility effective for your app users.

Setup Process for Android

With the help of the Google Maps API and the MapView class, you can quickly implement features like calculating a particular distance between the user and a specific landmark, reacting accordingly as per the location changes and many more.

• The function to react by the change in user's location is an essential aspect of the geolocation feature and uses of geolocation features in mobile apps especially for those applications that are offering real-time services like online taxi booking services like Uber.
• To determine the current and accurate location of the device is the biggest challenge in such location-based features. The function gets in coordination with the geographical stats and then display it accurately over the map. The cellular signal, GPS, and Wi-Fi are the means to determine the location. The platform always tries to opt for the most precise positioning technique by default setting.
• And if by any chance the default positioning methods cannot be used, then other positioning methods are considered for finding out the location of the user's device.
• Android also provides the app developers the opportunity to implement many geo-targeted promotions. For this, the app will run in the background, and after a short period, a notification will be raised when the distance between the user and its located destination decreases than a default threshold.  

Setup Process for iOS

A wide range of incredible tools is offered by the iOS platform that is convenient for integrating the geolocation feature in applications through its means of the Map and Locations services. Using these provided services, one can easily create various functionalities like:

• For the iOS platform, several specified areas can be predefined, and in case of reacting to a change in the location of the device, a notification will be raised when the user enters a predefined zone and zooms in towards its mentioned location.
• In the case of the location-based mobile app development on the iOS platform, the Google Maps API can be used as well because it is localized for all the major platforms including Windows. The user also has the choice to use between the iOS Maps and the Core Location API with the CLLocationManager method.
• Our recommendation would be to use the iOS Maps as it consists of many modern as well as advanced features including scaling, three-dimensional maps, and touchpad features.
• For calculating the exact distance between a user and a predefined destination, you need to have the feature of geolocation within the navigation app itself. And if you use the iBeacon then your app will be able to determine the exact distance without depending on any other software.

Types of APIs offered by Google

We are now familiar with the fact that Google Maps API is one of the best APIs to use for the Android phone, iPhone, and also Windows phone. Let's know more about what the Google Play Services offer other APIs for high performance of geolocation apps development process.

There are in total of four main Google Maps APIs among which you can choose one for the development purpose. But you should keep in mind the idea and requirement of your mobile app before making the final choice of the Google Maps API:

1. Google Maps Directions API: This API by Google is known to provide the information regarding the directions on the map, i.e., the complete list of directions from the starting point to the point of final destination. It also displays various other means by which the user can cover the distance of his/her trip for example, by public transport, by walk, or by car.
2. Google Maps API: This API is the most famous one among all of Google's APIs as it is widely used as a map service worldwide. The maps can be directly displayed inside an application and can be further customized as per the user's preference. In this API, filters can help the user only to display the information that is relevant to them.
3. Google Distance Matrix API: This API by Google helps the user by calculating the complete distance and travel time from a current location of the user to the predefined destination set by the user. Along with this, the API also includes the traffic density while calculating the travel and distance for the end-user.
4. Google Places API: This API is also widely used by millions of people from all around the world. The Google Places API provides the exact real-time information of the user for navigation, mapping, and many more. Here, the user gets the detailed data about their real-time location and information regarding the nearby locations to them. Another thing about this API is that it also offers the user predictions on their search queries.

Location-Based App Categories

After reading about the types of Google Maps APIs available, it is time to move ahead by knowing the various categories where the location-based features are prominently used.

In the last few years, the need for geolocation apps has made a significant impact on the different industry verticals by providing location-based mobile apps services to users concerning their location.

Category #1 Navigation

The navigation applications fulfill the simplest use of the location-aware feature by offering assistance to the user by navigating them to a particular location that they want to reach. You will find here features like street views, real-time traffic update, directions, and route planning.

Category #2 On-Demand

One of the most popular examples for the on-demand service is undoubtedly the taxi-booking services. By fulfilling the requirement of geolocation apps, the user can easily enjoy the ride-hailing service by being notified on their mobile devices with each update.

Category #3 Weather

The weather category is an interesting one as it keeps the end-user updated with all the weather updates including weather forecast as well according to the location set by the user. The weather apps are a great source for knowing the current weather updates and high alert weather situations for any location globally.

Category #4 Gaming

Pokemon Go is an easy example for explaining the use of location-based services in the gaming category. These features allow the user to have a real-time interaction with the game. Mostly the games based on the concept of augmented reality integrate these features.

Category #5 Social

Another category that is currently using these features is the social networking category; this includes dating social sites as well. Like Tinder, where the user gets to know about the location of the other individual if they have a common match.

Other than these categories, the scope of geolocation and other location-based features is increasing at a rapid rate. Another area that is showing a promising future is 'Geolocation Marketing' as it is an efficient way to connect with customers and target them according to their location.

We hope you enjoyed reading about the importance of geolocation for mobile applications. So, let us know what you think about the trend of Geolocation Marketing by leaving a ‘Comment’ in the section down below.