Game

PUBG MOBILE

Land, grab the weapon, shoot, and survive: Win

Updated on January 21, 2019
PUBG MOBILE

PUBG, the online multiplayer shooting game that has shaken the gaming world since last year is something that everyone is talking about. The game was launched by NetEase in 2017 only for the PC that revolutionized the gaming market. The game went so viral that sold to millions in no time and still making the noises in the market. This year Tencent launched the game for mobile users, and it breaks the records in the mobile gaming industry too. The PUBG Mobile is an instant hit for the company leading the charts in all the app stores.

For those who aren't familiar with PUBG Mobile, it is a multiplayer last-man-standing shooting game. In the game, a mercenary is dropped out plane on an island along with 99 other players across the globe. As soon as the player landed to the ground, they need t to search the gun, ammo, grenade and other supplies in order to survive. The playing island is spread in the diameter of 8 X 8 in which all the 100 players has to compete. The PUBG Mobile battleground gets smaller with every electric wave that confines the area and makes players face each other. In order to win the game, the player has to hide, eliminate other players and to survive till the end of the game. The last man standing is declared as the winner of the game. The game is based on an Unreal engine 4 that is capable of making the graphics much interesting with detailed work.

However, in our experience when a successful game launch on the smaller platform there are decidedly fewer chances for it to get successful. In most of the cases when a popular game makes it way to the smartphone, it has to make compromises with its features and graphics. However, Tencent claims that PUBG Mobile version is the same as the original one that includes all the features. So, we are going to find out whether the PUBG Mobile worth trying or not with a detailed review.
 

PUBG Mobile Features And Options: Talking about the game's feature as the company claimed PUBG Mobile has almost all elements from its PC origin. However, there few exceptions that make the PUBG Mobile little different from its PC counterpart. The PUBG Mobile has only the original Map, Erangle the abandoned military base on an 8 X 8 island with a nuclear plant location. All the different version of the Map are available in PUBG Mobile. All the guns, ammo, gadgets, vehicle and other supplies are available as you find in the PC. You are required to either log in via guest account or Facebook profile for the game. Although logging-in is advisable as it brings the daily credits and extra game points that you can use to buy the game crates, containing the clothing and other cool stuff.

Key Features

  1. Play with your friends anytime and anywhere
  2. Use different options to select teammates
  3. Play in new desert map
  4. Use voice chat to communicate with friends

Once you are done with the player appearance and ready to play, the PUBG Mobile matchmaking won't take long unlike the PC. Whether it is a solo mission or duo, you will be matched to a squad for the game immediately. However, some of the other options are absent while matchmaking from the PC version of the game. There is no option for making a private custom match in PUBG Mobile, although there is an option for chat rooms for group chatting that doesn't seem to be working fine.

It won't take long for you get connected in the PUBG Mobile, and you will be playing other 99 players on your mobile. However, sometimes there are connection problems and there was always one player discounted form every game that I played. There Is also a built-in sound chat feature in the PUBG Mobile you can use it to communicate with other players. However, it seems that most of the players use their phone’s microphone so, you can experience annoying voices sometimes.

PUBG Mobile GamePlay: Although the gameplay seems the same from overlook when you start playing you start noticing the difference. The controls on mobile are different from PC and will feel bit awkward in the starting. A virtual joystick controls the player's movement, and then a bullet button at the right let you fire the gun. The all on-screen control will make feel annoying at; first, you will get used to it after a few games. Besides, the PUBG Mobile also offers different controls options including floating fire button. This option will shift the shooting button to place where your thumb last touched the screen. Honestly, the controls in PUBG Mobile are not that enjoyable and precise like PC, and you will feel confined many times.

The PUBG Mobile feels clumsy if you compare it to the PC version in many ways. Considering the Map Erangle where you have an open space and picking on the players isn't that hard. You can easily target an enemy, and if you are experienced and a good shooter with mouse, you can kill the player in no time. Besides, the mouse and keyboard as controllers offer much more precise shooting experience for extended range. However, in PUBG Mobile where you are using the controls on the screen, the mid or short range battles are excellent but shooting from a long distance won't help you much.

Our Words: Honestly speaking the PUBG Mobile didn't turn out the way I expected, the gameplay is hard to adapt and challenging to get used to. PUBG game is famous because of all the graphic elements and other factors that allures players with high-resolution shooting experience. However, all those elements are missing in the PUBG Mobile, which is for good as incorporating these would require higher hardware support. On the final note I would say that if you are playing PUBG first time and it is on mobile, you will love it but once you experience the game’s desktop thrill, you will never want to go back to PUBG Mobile again.
 

Meenal  <span> Creative Lead </span>
Written By Meenal Creative Lead

She is a writer and content marketer at MobileAppDaily. She can mold the most annoying app into a gleaming stone. Her knack around the mobile apps is merely splendid. Her experience in the tech industry has assisted her in churning out the best and more importantly, unbiased mobile app reviews.

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He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

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Apps are an inevitable part of the smartphone. With platforms like Google Play and App Store, it becomes essential to highlight your app and bring it in the notice of the targeted audience.

If you are a developer and you developed an app, you must market it. According to the mobile app marketing agenciesMarketing is the backbone of any business. Without exposure, you won't sell your product.

How to Market an App Successfully

Following are the steps to get started:

Best Way To Market An App

1. Upload in More Than One Store

If you have developed a new app and you would like to market it, then publish it on more than One Store. Google’s Play is the best marketplace for Android. But there are several other outlets that you need to consider.

For instance, Amazon Appstore, SlideMe, and GetJar are a few examples. Every one of these is an excellent opportunity to spread the word about your work. These are potential places. So, don’t miss the opportunity to sell, and uploading an app on multiple is of the best app marketing strategies.

2. Get Your Work Reviewed

Having featured reviews on Mobile App or tech sites is an effective way to promote your app and is another excellent to market your Android mobile app. If you have developed an android app, it means you are entertaining the Android-focused community. Therefore, you should spread the good word about your work.

Get your app featured on publishes which specialize in reviewing Android apps or research services. You can pay them to test your app and write a review. To submit your app, you better create a document that contains the link to your app in an app store.

Write a paragraph that will summarize what your app doesn’t and for whom you designed it. Don’t forget to add some screenshots from inside of your app with instructions to download it.

The reviewer will evaluate your app and write about its quality, usability art, function, and overall (convenience).

3. Boost Visibility of App in Google Play

Getting your app online on Google Pace is not enough; you need to try and get it ranked higher. Use SEO because the Google Play Store pretty much works like the search engine. Optimize your app with the right keyword and information for users to search and find it on the app store.

Search does matter, and according to a recent, almost 80% of high-quality organic downloads of Google Play Store comes from research. So, you must put the main keyword in App’s Title, use it at least five times in the description.

Encourage good reviews and ratings. The store, although it will take these things into account and rank your app accordingly. If you don’t know how to write the description, you can always hire an essay writer to help you out!

4. Use Social Media

Social Networking sites are a WMD when it comes to market your business. They gave stiff competition to traditional marketing strategies. So, if you have an android app to promote, design a clever marketing campaign and assure social media is a part of it.

Doing this will help you drive high traffic. The cost-effectiveness of social media makes it an effective tool for marketing. It helps you cost-effectively reach the right audience. To start with, you have to join android focused groups that cater to both users and developers. They will make sure you get the word out to the right people.

Conclusion

After development, every app needs aggressive marketing, before marketing any app we need to understand all the prospective of mobile app marketing and when it's about the Android app, it has to compete with other 2.1 million apps available in the market. With the right tactics and new app marketing strategies, anyone can make the most out of it.

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He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

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In today's technology cladded world, almost everything can be managed with the help of our smartphones, or rather we can say, by the mobile apps. Mobile apps closely set the parameters of consumers' lives and corporate growth, and we just can’t deny this very fact. The prominence of apps has further strengthened with 2018 marking a decade of the existence of the Apple App Store and Google Play Store, bearing testimony to the fact that mobile apps have become an essential part of our lives.

In a recent research report compiled by App Annie, the app analytics and market data research company, the growth rate of mobile apps and its revenue is expected to increase multi-fold. These mobile trends will most definitely fuel the app economy and also help in increasing the usability of mobile apps. Without much further ado, let’s get straight to it.

Top App Trend Predictions 2020

Following are the key mobile app trend predictions for the year 2020 as projected by App Annie

1. App Store Consumer Spending Will Go Up

The global app store consumer spending is expected to surpass $122 billion and grow at an impressive rate of 5x of the global economy and China tops the chart with the lion’s share. However, this number only represents a part of the total growth in the mobile economy.

The growth in mobile spending is also going to roll on with in-app advertising and commerce spending, which takes place outside of app stores like transactions through Amazon and Uber applications.

 App Trend Predictions

Gaming apps will primarily be responsible for driving consumer spending growth, as mobile gaming is growing at a breakneck speed. But China’s part in gaming may be slowed down a bit because of the game licensing freeze in China.

If we talk about the device install rate, it will be driven by Android devices and in apps per device is also expected to grow significantly in emerging markets like Indonesia.

2. Growth In Mobile Gaming Expected

The mobile gaming experience in 2018 was well complimented by upgraded smartphone specs and addictive app store games like Fortnite and PUBG and put them on par with real-time strategy games of PC and consoles. Overall, the casual and hardcore games will be the top picks in 2020, making it our next mobile app prediction of 2020

With a 60 percent market share among all gaming platforms, mobile gaming will rule the gaming market and due to the game licensing freeze in China, the expansion of gaming will be done within unconventional boundaries. It will result in more mergers and acquisitions.

App Trend Predictions

Another factor that will play a significant role in the growth in mobile gaming is the massive rise in multiplayer and cross-platform gameplay. Not to forget, the introduction of 5G service in 2020 will add-on more value to the mobile game experience.

3. Streaming Video On Mobile To Double

Here’s the next mobile app development prediction, on average, a user engages 7.5 hours a day in consuming media like listening, reading, watching, and posting. In 20209, every 10 minutes of an hour will be spent on streaming video on mobile and there will see a staggering growth of 110 percent in video streaming apps per device (from 2016 to 2020).

Furthermore, in-app subscriptions to video streaming apps will fuel global consumer spending on Entertainment apps with a growth rate of 520 percent.  Short-form video apps will continue to take much of the time for online streaming. Currently, YouTube accounts for 4 of every 5 minutes spent on the top 10 video streaming apps in the US. With apps like Tik Tok, Snapchat and Instagram on the rise, the future of short-form videos seems to be bright enough in 2020.

 App Trend Predictions

Moreover, with partnerships like Paramount with Netflix and the A24 with Apple, the battle in the live streaming space is going to be even more fascinating.

4. In-App Advertising

Now, it’s already a couple of years when the companies are infusing more and more budget in advertising in the mobile app itself. As 2018 is about to end in a few more days, mobile is expected to garner around 62 percent of the global ad spend, putting it at $155 billion, which is almost a 50 percent rise from the previous year.

The report also suggested that 60 percent of additional apps will monetize through in-app ads in 2020. In 2018, the top iOS apps downloaded in the US advertised 35 percent more ad platforms and it made app marketers dive in with more robust and challenging app marketing strategies.

App Trend Predictions

Even the top iOS gaming apps in the US employed 10 percent more ad platforms and 20 percent more creatives.

Bonus: Rise In Connected Devices

This is the bonus mobile app development trend prediction for 2020 so let's start it with a fun note. Try to count the total number of gadgets you and your family members own and make sure you include smartphones, voice assistants, smart TVs, etc. There is a high chance that your total connect device/gadget count will range between 5 and 10 if not more than 10 devices.

App Trend Predictions

The above-mentioned statistics will provide you with a more realistic view of this situation along with the total number of connected devices and gadgets that are currently active worldwide i.e. 23.15 billion devices. If we further breakdown this huge number, it can be concluded that each human being has at least three devices at their disposal. In addition to this, Forbes also stated that the IoT (Internet of Things) devices are set to grow at a rate of more than 25 percent on an annual basis.

What More To Expect In 2020?

With so many tech events making their way into the year 2020, and even more expected to join the bandwagon, the mobile industry is certainly going to be one of the heavyweights in the tech domain. The foldable phones and 5G services are making their way into 2020 but they are yet to provide their users with reasons to adopt this trending technology.

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He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

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The online reviews play a crucial role when it comes to digital products and services nowadays, and the same is the case with Web-based and mobile applications. As an app user, you are more likely to stumble on apps with hundreds and thousands of downloads and reviews in the app stores like Google Play Store and Apple App Store. There are so many ways to get improve ratings on app stores.

It may come as a surprise for a majority of app users but every four out of five mobile applications have fewer reviews that also means that the developers of applications with such app reviews have not successfully maintained the credibility of their mobile/web app. These app owners and developers are the ones that tend to make a profit with the help of paid app reviews and online ratings.

There are various mobile as well as web apps that are developed by SMEs (Small and Medium-scale Enterprises) or Startups whose direct competition is the giant tech organizations and leading companies. And due to this, many newbie app owners and their apps tend to go noticed by a large portion of the targeted user base.

Main Reasons Why App Reviews Matter

Below are the main three reasons why app developers should focus on online app reviews:

App Reviews Matter

1. Authentic Feedback

The mobile app users are one of the best ways to get authentic feedback on your online business and mobile applications. Here, the reviews provided by your customers also give a strong idea about what the app is about and how it is performing in the real-time world. This customer feedback can be used to get a better idea regarding the needs of the customers and their preferences.

In addition to this, mobile application developers can further analyze and monitor app reviews where they can get overall insights related to the business. With the help of this information, you hold the power to make changes to your app that as per the users' reviews and online ratings.

2. Review-Based Decisions

The application users are known to make decisions on the basis of the online reviews and ratings of the app on the app stores. For instance, two of the main app stores are the Apple App Store and Google Play Store where you can find millions of mobile apps available in both free and paid formats.

It is a known fact that customers usually make their decision on the basis of what they read online and this includes mobile app reviews and feedback from people who have already used the application. According to a survey conducted by BrightLocal, it was observed that more than 95 percent of people read app reviews and about 80 percent of the total population said they trusted the app ratings.

3. Impact on Conversion Rates

Another main reason why online app reviews matter so much when it comes to mobile app businesses and their overall revenue is the impact on conversion rates. This is because the mobile app reviews contribute with the SEO i.e. Search Engine Optimization strategies as well as the conversation rates of the app itself.

If we look at the reports, we will notice how a majority of online businesses pay more attention to third-party platforms and social websites such as Facebook, Twitter, Google, Yellow Pages, etc. But due to this, the app owners and developers do not pay much attention to their own site which is one of the initial places that users will look for genuine app reviews. The app developers can also opt for the option of requesting reviews to increase their conversion rate by engaging with existing users.

How Many App Reviews You Need?

Now that we have discussed the key reasons why app reviews matter, it's time we get to know how many of these reviews and online ratings do an app actually require. There is no fixed answer to this question, but if we look at some of the recent statistics relating to app downloads and feedback then we can say that:

App Reviews You Need

  • A mobile app must have more than 60 app reviews in order to be considered as an average online rating in the app store.
  • If your app has around 150 app reviews then it is said to be enough to rank among the top mobile applications.
  • However, for a gaming mobile app, a minimum of 200 app reviews and ratings are required in Android and iOS app stores.

How App Revenue Is Affected By Reviews?

Customer feedback in the form of app reviews and online ratings affects the overall business review in a direct and significant manner. As per the statistics, more than 80 percent of app users read multiple reviews before downloading a mobile or Web application. So that is equally proportional to the fact that 'the more reviews your app has the more sales it is likely to make'.

But not all reviews are great for your online business, there are both positive and negative app reviews. On average, approximately 15 percent of the top Android developers make $5k on a monthly basis with their free application and on the other hand the iOS developers this number reaches 25 percent.

The next question that comes into the picture is 'Are all app reviews effective in nature'? This can be referred to as a trick question as there is both good and bad customer feedback out there and apart from this, there are various types of app reviews that cannot be fixed by the mobile app developers or even by the mobile app owners themselves. This is what generates a greater need for app reviews!

The best you can do as an application developer is to take negative feedback and bad app reviews as a form of criticism and improve your mobile app according to them. And with the help of positive reviews, you can know which feature or app functionality is being loved the most by your app users.

Note: If your app in the mobile app store has only positive reviews then it may look fake to some application users especially if those app reviews are not descriptive at all. And for app revenue statistics this may be a big concern

Easy Ways To Earn Revenue From Apps

In the case of earning revenue from your mobile application, there are a number of ways to do so. Here are the four simplest ways of generating revenue from apps:

Earn Revenue From Apps

1. Sponsorship: Sponsorship is one of the newest entrants in the world of making revenue from mobile apps. This method basically includes partnering with advertisers for your applications, which further offer app users with some sort of rewards for completing certain in-app actions. For example, a gaming mobile app may need users to unlock some additional levels to get special rewards.

2. In-App Advertising: The trend of in-app advertising is one of the most popular revenue-generating trends for mobile app and is also widely used by both Android developers and iOS developers. As a frequently used method, app developers can entirely eliminate the cost factor by allowing free app downloads.

3. Freemium: The free app revenue model for Android and iOS apps can be referred to as a similar method i.e. in-app advertising. Although the app is free for downloading there can be some extra features that may require credit for unlocking. This is where the premium app version comes into action with additional functionalities.

4. In-App Purchase: As the name suggests, this app revenue business model is a great app monetization technique that includes selling virtual or digital elements. This strategy also involves a wide range of digital products and services in the app for app users. For example, end-users can purchase extra lives in a gaming application by making a purchase in their mobile app.

In one of our previous articles, ‘Mobile Gaming App Revenue: Present Market Share And Factors Impacting It’ we have elaborated on the current market situation and how the different factors are impacting it.

Final Thoughts

In the end, it can be concluded that as an iOS or Android mobile app developer, your job also includes removing feedback and ratings that are not genuine from your apps. But at the same time, developers should also maintain a balance of positive and negative app reviews on mobile apps while avoiding any kind of paid app review.

The Web and mobile app reviews must be organic so that they can add more value to your app and contribute to increasing the overall revenue from apps. Also, if you are interested in reading more such informative articles then make sure you follow MobileAppDaily by clicking on the 'Subscribe' button. This way you will never miss another trending update from the mobile app industry.

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He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

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Apps act as a brand extension and representation of your business. After creating a fantastic app, you can’t expect it to thrive automatically in market space. You may need branding agency services to access your audience through mobile apps.

The current generation is tech-savvy, and most of them hooked to apps or view websites while at work, on a car, train or home. Create a strategic brand to give personalized services to your customers. The app becomes the face of your brand in the personal space of users. They can keep an app always with them through their mobiles.

Consistent app branding results in developing the relationship between the brand and customers. Here are some of the significance of mobile app branding strategies.

Essentials of Mobile App Branding

1. Users Are Your Boss

Keep it in mind that you are designing an app for your customers. App design should not reflect your preferences. You have to consider the preferences of onlookers. It is a misconception that the audience will accept your choices. With some research, you can find their favorites and opinion to enhance the productivity of your app. And getting a mobile app review will do more good for your app branding.

2. Visual Treat

Design a visually appealing app to grab the attention of your target audience. Carefully choose the visual appearance of your app after thorough research to get the advantage of the first impression. While designing an app, you have to define the target audience of your app, capabilities of your app and its final look for the world.

Before creating an app, you have to do your homework. Make sure to go through other apps of similar genre or category. Note down their negative and positive attributes. Learn from other’s mistakes. In this way, you will be able to give a clear idea to developers and designers for a logo design.

3. App Icon and Logo

Going by the app branding guidelines, a logo is one of the leading branding elements. The logo becomes a visual symbol for the representation of your brand. Here are some famous types of business logos:

  • Wordmark (Logotype): Artistic lettering to write the full name of your brand
  • Symbol: An image of symbolic potential linked with the area of use, brand name and functionality of an app
  • Combination Mark: Simultaneous use of two techniques: wordmark and letter mark/symbol
  • Lettermark: Use of the first letter of a brand name for the artistic representation
  • Emblem: It engraves the lettermark or wordmark presenting the name of your brand into a symbolic image

For mobile applications, it is essential to think about the correlation of the logo with app icons. App icons serve as an interactive brand sign to present an app on different platforms. The app icon is essential to support the actual identity of a brand.

4. Sell Your Brand

Remember your brand while building an app. Follow the colors, illustrations, images, logos, guidelines, and typography of the brand while creating the primary message. Avoid unnecessary add-ons in the structure of the app. Your brand can be successful with your user-friendly policies and consistent approach.

Consider the convenience of your customers while designing an app. For instance, if you have a restaurant business, your app must help your customers to reserve tables and order food. Hire professionals to get the advantage of international branding strategies.

[parent_url] => mobile-app-marketing [category_name] => mobile App marketing ) )
mobile App marketing

4 Tips to Market Your Newly Developed Android App

Apps are an inevitable part of the smartphone. With platforms like Google Play and App Store, it becomes essential to highlight your app and bring it in the notice of the targeted audience. If you are a developer and you developed an app, you must market it. According to the mobile app marketing

mobile App marketing

Top App Trend Predictions for 2020 - What To Expect In Mobile App Industry

In today's technology cladded world, almost everything can be managed with the help of our smartphones, or rather we can say, by the mobile apps. Mobile apps closely set the parameters of consumers' lives and corporate growth, and we just can’t deny this very fact. The prominence of ap

mobile App marketing

How Online App Reviews Affect Business Revenue?

The online reviews play a crucial role when it comes to digital products and services nowadays, and the same is the case with Web-based and mobile applications. As an app user, you are more likely to stumble on apps with hundreds and thousands of downloads and reviews in the app stores like Google P

mobile App marketing

Mobile Apps Branding: Important Things to Remember

Apps act as a brand extension and representation of your business. After creating a fantastic app, you can’t expect it to thrive automatically in market space. You may need branding agency services to access your audience through mobile apps. The current generation is tech-savvy, and most o