Logo
News

Snapchat Rolls Out Snap Kit For Its Users'

Snap Kit offers access to third-party apps into Snapchat

snapchat New Snap Kit Filter

Snapchat has unveiled a new set of tools that will allow the developers to integrate their apps into Snapchat. The multimedia messaging app company has named it as Snap Kit. The rumors of something for developers were already high from the last couple of months and with the announcement of Snap Kit, Snapchat has rightly tapped the opportunity.

Snapchat said in a blog post,”Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favorite apps, without compromising your private account data.”

The new features in the kit include Story, Login, Creative, and Bitmoji. These features will further enable users to use elements from SnapChat like camera and avatars. Also, it will let the brands to advertise their particular labels to Snapchat through their respective apps.

  • Creative Kit: It will help developers to integrate their own stickers, Filters, links, and other highlights like high scores and workout stats right into the Snapchat camera, so you can add your personal touch and share it with friends.

  • Login Kit: It lets you unlock new features on Snapchat and other apps, or you can also use your Snapchat account as a quick, secondary way to log in.

  • Bitmoji Kit: It lets your conversations come alive with Bitmoji stickers when messaging on other apps.

  • Story Kit: This enables developers to filter and embeds publicly shared Snapchat Stories into their own apps and services.

With the Snap kit, Snapchat is focusing more on integrating e-commerce platform on its app. As recently, Snapchat was testing shoppable ads with SeatGeek, through which it sells sports tickets. As of now, Pandora, Giphy, Tinder, Patreon, and Eventbrite has connected with the Snap kit.

The Snap kit may take some time to get settled with the users because presently, there are other preferred platforms available in the market. The announcement has come just days after the launch of Shopping Tags features by Instagram. The new Instagram features let the user shop directly from the Stories section.

Snap Kit’s most significant selling point is privacy. It will also limit the access to personal data or activity tracking. Jacob Andreou, Snap vice president of product, also highlighted the companies initiative that aims at privacy as a priority. Jacob told AFP, “We did not want to lower privacy expectations."

The emphasis on the privacy is due to the Facebook’s data leak scandal, in which, Cambridge Analytica compromised the personal details of over 87 million people. The leak was done through a simple looking game quiz that asked Facebook users’ to take part in it and collected information about their family and friends.

After its release in September 2011, the social media app was widely appreciated and was extensively used by teens to share their videos and photos. The likes of Instagram and Facebook later cloned the Stories feature of Snapchat. Though the last year’s app makeover earned it a lot of criticism by the users’ and it led to even some revenue loss too.

Manish <span>Content Strategist</span>
Written By
Manish Content Strategist

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Think Your Professional Journey
Deserves A Spot In Our 40 Under 40 Report?

Featured Blogs

News

Instagram Now Allows You To Join Your Friend

4 min read  

Instagram is expanding its live broadcasting service with a new update which makes going live with friends on the platform easier. The Facebook-owned social media platform added a request button that appears during a live video to join your friends live video. However, Instagram previously added the

News

Expecting Beta 9 Version For iOS 12

4 min read  

Apple looks to be much hurry in tossing up its OS updates. Last week, Apple released two iOS 12 updates for the developers, and it seems sensible also, as the time for the official release of iOS 12 is coming close.Apple did roll out beta 7 release for the iOS 12 but was later pulled down due to

News

Instagram Will Soon Allow Friends To Add To Your Posts

4 min read  

The trend that began with big-time Instagram influencers has now reached the general audience too. Collaborator posts are on a high note in terms of the most used Instagram post formats. To facilitate better on-platform access for users to collaborate, Instagram is working on new features that will

News

Google App May Soon Have Custom Routine In Beta

4 min read  

Routines in Google assistance are there for the users but only with ready-made tweaks. It, of course, affects the user experience to a great extent as the users need to search from the available commands only to let their wishes fit in the prescribed list of options available. However, the latest co

Featured Interviews

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

MAD Team 4 min read  
Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

MAD Team 4 min read  
Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

MAD Team 4 min read  
Interview

Interview With George Deglin, CEO Of OneSignal

MobileAppDaily had a word with George Deglin, the CEO and co-founder of OneSignal, a leading customer messaging and engagement solution, we learn multiple facets related to customer engagement, personalization, and the future of mobile marketing.

MAD Team 4 min read  
MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.