Reddit has been revolving around the investor community as its IPO rumors spread like wildfire. Is the recent rebranding activity part of its IPO-bound process?
The conversations regarding Reddit’s IPO launch have spread like wildfire. While the company itself has not made any comments to either back or reject the idea, more eyes have laid the groundwork for finding it out. The company has been facing challenging times for its image in the last few months after making drastic changes to the platform in mid-2023. Amid these rumors, the brand has refreshed its outlook through a new logo, typeface, and brand colors.
The very stark change is in the main logo of Reddit, which was created as a sketch drawing by its co-founder Alexis Ohanian, who made it when he was still in college. The overall outlook of the logo seems to be more along the lines of a 3D AI chatbot, which also indicates a potential AI introduction to the platform.
The brand has taken its first drastic measure after the internal war between the most prominent content creators and the company after it banned various third-party app APIs on the platform. Considering most of the rebranding activities take place to either curb negative publicity or enhance a positive goal, the 2024 IPO rumor may be one of them.
As we expand our global presence into new markets and engage with more audiences, from advertisers and developers to Redditors and moderators, we need to strengthen our brand foundation to allow for more creative and consistent expression. Our goal remains to focus on Redditors’ needs and make it simpler to bring community, belonging, and empowerment to everyone worldwide.
- Roxy Young (Reddit's chief marketing & consumer experience officer)
The platform will also introduce a new font family that will be unique to its community and will play a major role in improving users' overall experience. The company representatives are ready to take any negative criticism, as they consider it to be a part of the process. Roxy Young said that the rebrand was long due as it had become stagnant throughout the platform’s updates. Giving the users a fresh feel while sustaining the original brand identity was a good step for us to expand our footprint globally.