Apple Plotting To Kill iTunes At WWDC 2019

Apple Plotting To Kill iTunes At WWDC 2019

Date: April 04, 2024

Goodbye to the all-in-one media app for Apple users.

The once very famous and widely used liberator of the music industry that has been serving us for 18 years, is going to shut down, the announcement of which will be made by Apple in the Worldwide Developers Conference 2019.

iTunes was launched on 9th January, 2001 and was one of Steve Job’s greatest ideas that proved to be the main factor for driving up the sales of Apple iPods.  

According to recent reports, Apple is planning to kill iTunes and it is expected that it could be a part of the early keynotes to be announced by Tim Cook at Apple's WWDC 2019.

The Evidence

Reddit user, u/MalteseAppleFan, noticed that Apple has cleared out its Instagram posts from its official iTunes page. If you open iTunes' official Twitter account then you will find that Apple has not updated any posts in a week. 

iTunes Instagram Facebook page

Apple has also wiped up all posts from its iTunes Page on Facebook. It seems that Apple is migrating from its iTunes accounts to its Apple TV counterparts.

iTunes Facebook page

As per the reports surfacing on Twitter, few itunes.apple.com links to artists and songs have been redirected to music.apple.com. Apple is also in the process of changing iTunes links to apps, podcasts, TV shows, books, and movies.


I haven’t seen it reported elsewhere, but as of last weekend all https://t.co/tCyWJ9I1D3 links redirect to https://t.co/c1nzdCWhSp — a likely indicator that the brand is done (the app will be fine for those of us who need it.) — Craig Hockenberry (@chockenberry) June 2, 2019


Why is iTunes Shutting Down?

Apple users largely prefer using iTunes for listening to music, watching TV shows and movies, listening to podcasts, and managing their devices.

The main reason for shutting down iTunes is that a trio of new apps for Mac, including Podcasts, TV, and Music is in progress to be released soon and these apps are going to replace iTunes.

Apple is aiming to replace iTunes with Apple Music and the rest of the iTunes content will be shifted to Apple’s other platforms, like Apple TV Plus. The company is trying to replicate an iPhone media app strategy that enables users to manage songs with the help of a music app instead of iTunes.

This will also help Apple in promoting dedicated services for Music, Podcasts, and TV to Mac users. Clearing of Facebook and Instagram pages of iTunes by Apple will make sure that consumers only follow the accounts of the newer iTunes. 

Other than this, iTunes was also hitting the waves recently as three iTunes customers accused Apple of sharing the user’s personal data that included their full name, home address, and listening behavior.

For some, the news of shutting down of iTunes will bring new excitement and for some who were brought up using this revolutionizing technology, it will be a sad event.

Nevertheless, cheers to the beginning of a new era!

Arpit Dubey

By Arpit Dubey LinkedIn Icon

Arpit is a dreamer, wanderer, and a tech nerd who loves to jot down tech musings and updates. With a logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.

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