Date: April 05, 2024
The US government is taking a new step to limit ad monopolies by introducing the AMERICA Act. The bill aims to break up the ad businesses of tech giants such as Google and Meta.
The US government is taking a new step to limit online ad monopolies by introducing a bipartisan bill called the AMERICA Act (Advertising Middlemen Endangering Rigorous Internet Competition Accountability).
The bill aims to break up the ad businesses of tech giants such as Google and Meta. Companies that handle over $20 billion in transactions wouldn't be allowed to own both an ad exchange and a demand- or supply-side platform, while those buying and selling ads couldn't own either of the other platforms except to sell their ad stock.
The bill also requires companies that handle over $5 billion in transactions to ensure the "best execution" for ad bids and to be transparent in providing fair access to technical capabilities and data. Senators sponsoring the bill, including Mike Lee, Amy Klobuchar, Ted Cruz, and Elizabeth Warren, among others, expect Google and Meta to divest "significant portions" of their ad businesses to comply with the law.
The sponsors also note that Amazon and Apple might have to take the AMERICA Act into account. The bill would deal a significant financial blow, as Google and Meta rely on ad sales as their main sources of revenue.
While it's unclear how much revenue these companies would lose through divestments, they might have to rethink their broader strategies. This bill is a significant development in limiting the power of tech giants and promoting fair competition in the online advertising industry.
Quordle Today: Hints & Answers for July 27, 2024 (Saturday)
Here are your hints and answers for Quordle today. Get our help to solve this entire word puzzle.
NYT Connections Today Game #412: Hints & Answers for July 27
Explore the daily Hints and Answers for NYT Connections. Use these hints to overcome daily word challenges and improve your vocabulary.
NYT Wordle Today: Hints and Answers for July 27, 2024
Looking for Hints and Answers for today’s NYT Wordle? Beat your daily Wordle challenge and strengthen your vocabulary game with these hints.
OpenAI’s AI Search Engine SearchGPT Changes Everything
With the launch of AI-powered SearchGPT, OpenAI is entering into direct rivalry with the age-old search engine leader Google.