Apple CEO Tim Cook emphasizes using iPhone's for innovation and not excessive use

Tim Cook and Apple have been recognized by GQ for utilizing innovation to generate good, people-first change.

Apple CEO Tim Cook has made it clear that he doesn't want people to use their iPhones excessively. 

In an interview with GQ, Cook explained that the firm is not "incentivized" to encourage people to spend more time on their devices but rather wants users to utilize the devices to do things they couldn't do before. Cook and Apple have been recognized by GQ for utilizing innovation to generate good, people-first change. 

The company has always prioritized privacy as a fundamental human right and aims to gather the least amount of data possible, putting the user in the driver's seat. Since the Apple I and Apple II, the company's inventions have arguably changed the fundamental way humans go about their daily lives more than any other company in the past 50 years. 

Cook has transformed Apple's business and built the company into an even more formidable behemoth than it was during Steve Jobs' tenure. The AirPods have become a fixture in post-pandemic living, and the Apple Watch was created during Cook's tenure. 

Despite his creative accomplishments, Cook remains humble and emphasizes the importance of using technology to enable people to accomplish things they couldn't. What are your thoughts on Cook's approach to iPhone usage? Let us know in the comments!