Nick Nagatkin is the co-founder and CEO of Digis. With over 11 years of experience in the IT industry, Nick is responsible for setting the company’s strategic goals and objectives. He also monitors the company’s and employees’ performance to drive business growth. In an exclusive interview with MobileAppDaily, Nick Nagatkin revealed the latest industry trends and future company endeavors.
My career started quite early. I was good at maths at school, so I participated and won in various competitions. Since 16, I had been freelancing as an aspiring developer — made simple websites. During this period, I was looking for a job among big international IT companies. One day I was hired and my official career as a software engineer started.
After several years together with more experienced partners, we founded Digis, where I worked as a Project manager and covered almost all things possible. So I was gradually moving towards more advanced positions to finally take the CEO seat.
I am the Co-Founder and CEO of Digis. The company is my greatest achievement and an inalienable part of my daily life. The main motivation is that Digis is my big business child — I am incredibly happy with all the success stories and upset with the failures of the company.
We are actively developing. During 2020, Digis grew by 50%. In 2021, we are planning to proceed at the same speed. Talking about projects, we do not chase numbers. Digis aims at building long-term partnerships and making the company a one-stop-shop for customers, extending our teams in clients’ projects, and delving into their businesses. We grow when our clients grow.
Since our mission is to grow unicorns from startups, we prioritize vertical growth — our work with startups. Analyzing our previous experience, we see it as our main strength and advantage. We have already helped dozens of startups in raising capital and developing their businesses, several of them are estimated at billions of dollars.
At the same time, we also work on horizontal expansion by adding new offers. At the end of 2020, we launched services ‘discovery phase’ and ‘mobile and web design’.
On the contrary, Digis is an AI-driven business. In all our departments we try to automate daily routine so that our employees can devote more time to innovations. Automation cuts down our expenses and makes our services more cost-effective to clients. For example, we partially automate processes in copywriting, preparation of technical specifications, and recruitment.
We are still planning to focus on startups. Recently, we have launched a sister company — a business incubator and accelerator RichelieuV. The company specialized in strategic consulting and fundraising for early-stage startups, while Digis provided technical solutions.
Among technical industries, the main target is artificial intelligence. We already have extended expertise in mobile and web, so now we are strengthening our AI team — hiring machine learning developers and engineers and providing internships for those just starting their career in the area.
10 years ago, the whole technology world was turning mobile-first. In my opinion, now we are developing to the voice assistance-first and extended reality. In this new world, our mobile devices will be just entry points to these technologies with absolutely new app formats.
Augmented reality, virtual reality, neural networks, computer vision, IoT, Biometrics. So, we are planning to go further than mobile interfaces.
Contribute to their business as if it were yours — work focusing on long-term perspectives for the client.
As I said before, we continuously automate the work of various departments and project teams. Not only do we employ 3rd party services but develop our own internal solutions. For example, our Employee Balancing system. It helps manage employee occupation — the number of free specialists we have; which employees engaged in certain projects. The system minimizes or eliminates the company’s losses from staff on the bench.
The main ingredient of our business update is that each employee knows our work principles and goals, so they can offer solutions on their level.
We also have established remote processes, so that we have no problem with the lockdown. Our teams’ performance even increased by 5%. We continue to develop the direction.
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