Top 10 CRM software to improve customer engagement in 2023

This blog lists down the top CRM software for businesses based on their user ratings and reviews, pricing, and functionalities. So, without further ado, read the blog further to know more!
Last Updated on :
February 06, 2023
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Customer relationship management (CRM) software helps businesses to better access and organize customer data. This data comes from several channels, such as a company’s official website, emails, customer support logs, and social media channels.

Companies can then analyze this data to improve products and services, address customer issues, and ultimately drive growth. With the best CRM software, companies will be able to track tasks they need to accomplish to keep their customers happy and drive more sales. It also streamlines and simplifies business processes for any employee that interacts with customers.

Now that you have understood what is CRM software and the key benefits of CRM for business, let’s take a look at the top 10 customer relationship management software and free CRM software that will help you meet your business goals and generate more leads.

We have also mentioned the key features and download links of CRM tools to help you make a better purchasing decision.

Best CRM Software To Drive More Leads

In this section, we have listed the best CRM software along with their key features and download links. These software have been curated on the basis of their ratings, reviews, and functionalities. So, without further ado, let’s get down to the list of popular CRM tools.


Salesforce tops our CRM software list. It operates on a cloud-based system, allowing access from anywhere. It brings many of your business needs together, integrating with just about any of your current systems, such as marketing, sales, IT, and more. 

Its Sales Cloud Professional edition offers features like campaign management, rules-based lead scoring, and unlimited custom applications. 

This CRM platform is flexible, with a world-class tech support team that can tailor features to meet your specific business needs. Although it caters to small businesses, this customer management software can handle mid-size and large businesses, too. 

Key features of Salesforce

  • Fully customizable to meet your business needs
  • Operates on a cloud-based system
  • Create customizable reports
  • Keep track of customer interactions on the go
Explore Salesforce, the best CRM platform

HubSpot CRM

Hubspot offers free sales, marketing, and customer service tools in one place. Users can manage up to 1 million contacts without worrying about time limits and expiration dates. 

Beyond their free programs, paid pricing starts at $45 per month, billed annually. With paid plans, you get additional features, such as live chat without HubSpot branding, eSignature, unlimited email open, and more. 

Additionally, this free CRM software integrates with popular programs like WordPress, Gmail, and Zoom. 

Key features of HubSpot CRM

  • Offers a marketing automation tool
  • Connects all your customer interactions in one place
  • Compatible with different platforms for integration
  • Get email and phone support any time
Explore HubSpot CRM, one of the top CRM softwares

Monday Sales CRM

Monday Sales CRM provides a great solution for project management for businesses with seemingly endless sales tasks. 

Whether you want to analyze with customer visualization tools or need a custom dashboard for specific communication needs, Monday Sales, the best CRM platform, offers intuitive technology for your business success. 

Additionally, customers can set up and integrate notification systems with communication platforms like Slack to ensure work is done efficiently. 

Key features of Monday Sales CRM

  • Automate repetitive work
  • Organize your data in one place
  • Get notified when a lead opens or replies to an email
  • Keep track of your target and team performance
Explore Monday Sales CRM, the best customer management software


Zendesk is a sales CRM software that aims to make the jobs of sales representatives in any organization tenfold easier. This tool streamlines daily sales tasks, tracks conversions, and improves sales pipeline management. 

With this top CRM software, a sales team gets the luxury of performing multiple tasks from a centralized platform in just a few clicks. Sales executives can schedule meetings, make calls and monitor deal history.

Key features of Zendesk

  • Comes with an auto dialer to call people on your list
  • Comes with live chat and automated outreach
  • View key customer information
  • Track and analyze your sales process
Explore Zendesk, one of the top CRM softwares

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Oracle Netsuite

Oracle Netsuite is a cloud-based CRM solution that offers a 360-degree view of your customers in real-time. Netsuite CRM includes software for sales force automation. These include managing orders, making quotes, and doing sales forecasting. 

This top CRM software also comes with marketing automation and campaign management features. Oracle Netsuite, one of the popular client management systems, also provides better visibility into customer issues and back-office information, such as inventory and contracts. 

Key features of Oracle Netsuite

  • Get a 360-degree customer view
  • Get a unified view of customer preferences and transactions
  • Streamlines execution of marketing campaigns
  • Get visibility into pipeline and sales forecast
Explore Oracle Netsuite, one of the popular CRM tools

Zoho CRM

Zoho, a free CRM software, combines customer data from a variety of sources, including email, calls, social media, and live chat. 

Its SalesSignals feature provides real-time analytics and notifications for every customer. You can assign individual targets to each of your team members and monitor their progress from a centralized dashboard. 

This top CRM software comes with features to automate sales processes and even lets you build distinct portals for your customers. 

Key features of Zoho CRM

  • Aggregates customer data from emails, live chat
  • Automate workflows, campaigns, and customer journey
  • Create custom reports and dashboards
  • Measure operations in real-time to drive growth
Explore Zoho CRM, the top customer management software

Insightly CRM

Insightly is one of the best CRM solutions that offers great features without costing a fortune. With a base price of $29 per user/ month, billed annually, Insightly is one of the best values for CRM service out there. 

You get 10GB of storage space and the ability to import 25,000 records per session. There’s also task management, custom reports, and API access thrown into the mix. 

For email marketing, Insightly lets you send up to 2500 emails per day. Email scheduling is also available with this one of the best client management systems. 

Key features of Insightly CRM

  • Get 10,000 records & 10GB storage space with base plan
  • Send up to 2500 mass emails per day
  • Budget-friendly CRM
  • Get detailed report charts
Explore Insightly CRM, the best CRM for business


It is a full-fledged sales force automation solution that provides everything a salesperson needs to attract quality leads, drive deals with AI-powered insights, and nurture customer relationships. 

This one of the best CRMs has the capability to pull your contact details into one location. You can create summaries of recent activities, email campaigns, and more. 

The analytic feature of this customer relationship management software allows you to analyze customer support data seamlessly. 

Key features of Freshsales

  • Get a complete view of your customers’ interactions
  • Includes automated sales campaign
  • Improve revenue predictability
  • Collaborate across teams with Slack integration
Explore Freshsales, one of the top CRMs


Pipedrive offers the best value with all the features you need to sell more while working less. Its activity-based methodology tracks your sales and makes lead follow-up easier. 

The customer relationship management software simplifies integration with other programs like Google Drive, OneDrive, email, and more. You also get 14-days free trial, which includes 24*7 customer support. 

Key features of Pipedrive

  • Tracks performance and drives revenue
  • Automate repetitive administrative tasks
  • Track calls, emails, and contact history
  • Measure company performance against set goals
Explore Pipedrive, one of the top CRM tool

Sugar CRM

Sugar CRM is an all-in-one marketing, sales, and service platform. For marketing, Sugar customer relationship management software has social media advertising tools, which include SEO tips. 

You can automate marketing campaigns to nurture contacts into leads. This one of the top softwares also makes it easy to reply to customer emails and customer support queries. 

Key features of Sugar CRM

  • Send personalized email communication at scale
  • Automate marketing campaigns
  • Measure social media results
  • Optimize your lead qualification process
Explore Sugar CRM, one of the top CRM softwares

Well, that is all for this CRM software list for business. We hope this blog was helpful in answering which software is best for CRM. The CRM tools that we mentioned above have been reviewed by MobileAppDaily experts to test their usability. 

So, you can pick any of the above-mentioned options and use a smarter approach to gathering and using customer data and increase your lead conversions. 

Now, if you too own such innovative software and think it should be enlisted among the above-mentioned options, then you can list your product with MobileAppDaily. If the product qualifies for quality standards, then it can have the opportunity to get displayed among the top options so potential users can find them easily.

In case you want to develop CRM software for your business, you can contact the leading top custom software development companies. The experts will guide you through the entire process and help you build a revenue-generating product. 

Written By
Pallavi Content Head at MobileAppDaily

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

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