News

Matchmade Secures €4.25M in Series A Funding

The platform shows real-time data on its panel which supports many of the third-party data-tracking companies such as Appsflyer and Adjust.

Matchmade Secures €4.25M in Series A Funding

Finnish startup Matchmade, an influencer marketing platform, has successfully landed €4.25 million in Series A funding. The financing round was led by Korea Investment Partners and will help the company plan its operations to amplify across international platforms.

Founded in 2014, the platform holds the power to analyze over 300 million videos cascading across 3 million Youtube channels. Matchmade will now expand those services to Twitch, providing data for over 12 million streams and 12K Twitch channels.

Matchmade CEO and Founder, Jiri Kupiainen, was quoted as saying,

He further added,

Also, the advertisers who are using the platform can search for and engage with influencers and track their campaigns in real-time. The platform shows real-time data on its panel which supports many of the third-party data-tracking companies such as Appsflyer and Adjust.

Sang-ho Park, the partner at Korea Investment Partners stated,

Matchmade is also about to open up its new Headquarters in San Francisco and with this financial funding, the company has indeed got some more fuel to implement its core strategies in the operational areas.

Jordan ‘Soma’ Tayer, who is a former Twitch employee and a small streamer is appointed as the new General Manager and will be running the company’s new HQ.

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Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

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