You Might Be On Radar Of Advertisers: Thanks To Yahoo & AOL
technology

You Might Be On Radar Of Advertisers: Thanks To Yahoo and AOL

Oath is the Umbrella company that houses both Yahoo and AOL.

You Might Be On Radar Of Advertisers: Thanks To Yahoo and AOL

Emails are one of the confidential stuff that nobody ever wants to share with anyone. There is pretty much information about an individual in the email chains and other personal details too. But what if, companies scan your emails for their financial gains.

Yes, in a new set of reports by the Wall Street Journal, the emails of Yahoo and AOL users’ are under the direct scanner of the advertisers, who are found to be using the email details to target the users with their desired products.

The report pointed out towards the Oath, a unit of Verizon Communications that owns both Yahoo and AOL, which “has been pitching a service to advertisers that analyzes more than 200 million Yahoo Mail inboxes and the rich user data they contain, searching for clues about what products those users might buy, said people who have attended Oath’s presentations as well as current and former employees.”

The information collected through the Yahoo and AOL mail chains are used by the advertisers to target the user with specific products and services. 

With this revelation, the debate of exploiting the users' data for personal benefits by the top companies like Google and Verizon has taken center stage. Sometimes, such a breach also lands the user with financial setbacks. In a last year’s announcement, Google pledged not to look into the email of its users, but as per industry reports, the tech giant is still indulged in the unethical practice. Microsoft, another leader of the tech industry claims to have never emails for ad data, as reported by the Wall Street Journal.

Doug Sharp, Oath’s vice president of data, told the WSJ, “email scanning has become one of the company’s most effective methods for improving ad targeting.” Sharp claims that the email scanning by the company only extends to commercial and promotional emails.

The email scanning of the Yahoo and AOL users’ by the Oath’s subsidiaries looks to follow the terms of services, as updated by the umbrella company last year, which asserts that “Oath analyzes and stores all communications content, including email content from the incoming and outgoing mail. This allows us to deliver, personalize and develop relevant features, content, advertising, and Services.”

The worst part is that the user can’t sideline the company policies and on logging into the account on Yahoo or AOL, the user is welcomed with the option to agree to the terms or decide later.

The Verizon acquired AOL and Yahoo in 2015 and 2017 respectively and after that the American wireless carrier the two companies under one umbrella company named Oath. Apart from Yahoo and AOL, the other notable properties running under Oath Inc. include Huffington Post, Engadget, Tumblr, and Techcrunch.

You may also like:

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
technology

The Insights On iOS 11.4 Developer Beta Release

MAD Team 4 min read  

It’s just a few weeks that Apple has launched the iOS 11.3, which normally indicates a good-long-break for the developers. But the skillful minds in Cupertino were as busy as they were prior to the official release of iOS 11.3. And, the reason was none other than the preparations for the beta

technology

How Gadgets and Tech Tools are Revolutionizing Business Environment

MAD Team 4 min read  

Businesses have always existed in a competitive environment where they have strategized to get maximum possible attention from the potential market. Setting up a business entity was not an easy feat which is why most people were reluctant of starting something of their own and found working for othe

technology

YouTube Expands Its Picture-in-Picture Mode To All US Android Users

MAD Team 4 min read  

YouTube, the video streaming platform owned by Google is secretly pushing its picture-in-picture mode for all the Android users in the US. The feature was introduced by the company last year that enables the users to watch video while browsing through YouTube or any other app. The YouTube feature wa

technology

Google Assistant To Get Upgrades On Wear OS Including Smart Suggestions

MAD Team 4 min read  

Google will be adding new features to its smartwatch Operating system, Wear OS in the coming time. According to the tech giant, the platform will be getting a number of upgrades to integrate better Google Assistant support for the users. This means the users will be able to use the AI more convenien