It’s a matter of great concern for every company to see its product’s enormous growth. But, Amazon seems to be an exception in regards to Alexa’s use for shopping. NASDAQ’s recent reports on the Amazon Alexa’s use for shopping merely represents 2% users who are using the platform but Amazon seems unconcerned about the same. There are a series of reasons that support Amazon’s not-so-much-worried attitude towards user's unconcerned attitude.
The survey also suggests that 90% of these users don’t use Amazon Alexa the second time to buy the products. The news seems dreadful for Amazon but the company seems relaxed maybe because of the below-suggested reasons:
Soon after the launch of Alexa, Amazon opened the doorways for third-party developers to develop skills for Amazon Alexa and till date the company has received over 45,000 new skills for its virtual assistant. The set of these unique skills includes adding up the ability to fetch the rides by Amazon Alexa from companies like Uber and Lyft, ordering foods from giants like Starbucks and Domino’s, and getting a variety of answers.
Amazon has a typical strategy to dedicatedly promote its echo devices on prominent shopping days including Black Friday, Prime Day and Cyber Monday. The strategy is all about converting its non-Prime members to the Prime members. The count of Prime members for the giant in the last April was 100 million worldwide.
Amazon had a soaring 43.6% of share as the global smart speaker in the first quarter of 2018. The stats have been represented by Alphabet’s strategy Analytics. In the similar survey, Google ranked in the second position with a share of 26.5% followed by Alibaba and Apple with 7.6% and 6% of share respectively.
Although Amazon Alexa users are not growing at a rapid pace but they are growing for sure. Users are placing orders on Amazon marketplace more than ever before. It is a sign that consumers are taking interest in the product and it will take some time for these users to change their shopping habits gradually.
These trends state that Amazon Alexa may not be the prime shopping platform for Amazon yet but it sure serves as an extension to Amazon marketplace. Talking about the Amazon app and the website, both are better suited for browsing through a range of products. Amazon Alexa, on the other hand, is developed specifically for placing repeat orders of the products that have been purchased before. Well, the users would take more time to get acquainted with such a shopping medium and till then Amazon will have to garner user’s attention on other specific platforms.
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