Youtube tightens the screws over video theft.
Keeping in mind the users’ right to the content they publish, Youtube has come up with a handy tool named “Copyright Match tool,” which will help the genuine content owners to know if their video gets stolen or uploaded by any other person.
The tool will come into play when a new video gets uploaded to the Youtube platform and will scan for similar content video if already exists in the company’s database. However, the tool will only work for complete videos and not for short clips.
“Today we are excited to announce the new Copyright Match tool, which is designed to find re-uploads of your content on other channels,” Youtube stated in a blog post. “Here’s how it works: after you upload a video, YouTube will scan other videos uploaded to the website to see if any of them are the same or very similar. When there is a match, it will appear in the “matches” tab in the tool, and you can decide what to do next.”
Image Source: YouTube
The person who will employ this tool will get immediate notification if someone tries to upload a similar video on the video-sharing website. If the person finds the video to be the same as one he has created, he can further take action on the accused person. Once the tool finds a match, the user can decide whether to leave it as it is, to get in touch with the concerned person, or request the removal of the video. When you request for the removal, you can do so with or without a 7-day delay to allow the uploader to correct the issue themselves. Takedown requests will be reviewed to make sure they comply with YouTube’s copyright policies.
The company will be rolling out Copyright Match tool for its 100,000 subscribers from next week. Only after carefully assessing the development over the coming months, the new tool will be extended to every creator in the Partner program.
Content ID is another tool offered by Youtube to check for copyright issues. However, this tool has limited use but can be used to monetize the unauthorized use of videos.