Is Google Really Pausing Investment In The
News

Is Google Really Pausing Investment In The 'Allo' app?

Allo was an attempt by Google to provide a messaging service.

Is Google Really Pausing Investment In The \'Allo\' app?

Since long, Google is working on perfecting a proper chatting app, which takes Hangouts, Allo and Google Buzz apps under its hood. Sadly, many of them couldn’t live up to the expectations of the company. As we all know, Hangout is not much popular among users and Google Buzz was rolled back a few years back. “Allo” was one chat focused platform which was in the constant insight of Google, but again this app wasn’t able to tap much of the market.

According to a report by The Verge, Google will soon be closing down all the development programs on this app. Though the company may take some time to move forward on deciding its ultimate fate, yet it is likely to get phased out.

Anil Sabharwal, Google’s VP for Communications and Photos, his statement given to the publication reads, “The product as a whole has not achieved the level of traction we’d hoped for. […] We set out to build this thing, that it [would be] a product that we would get hundreds of millions of people to get excited about and use. And where we are, we’re not feeling like we’re on that trajectory,” Google’s VP for Communications and Photos.”

Way back in 2016, Allo was kind of half-baked launch, along with Google Duo, a video chatting app. The one thing that set Allo apart from other chat apps was its feature that let the user interact with Google Assistant. Moreover, Google has now set its eyes on “Chat.” 

Chat is said to compete with iMessage and is based on RCS or Rich Communication Services. RCS will replace SMS and MMS with a service looks more like an instant messaging app and adds IM features to carrier messaging. Google was introduced to RCS in 2015 when it acquired Jibe Mobile, a company that offers back-end RCS services to carriers.

The new app is a messaging service powered by Android. With this service, Google aims to provide Android users with a built-in messaging app, that works on a data network rather than a mobile signal. The service closely resembles the Apple’s iMessage system, where a user can send messages over a data or Wi-Fi network without using their text message allowance.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Apple Music To Beat Spotify Soon, Acquired 36 Million Paid Users

4 min read  

 Apple, the leading tech giant company is again doing for what is known, dominating the industry. According to the latest reports, Apple Music now has 36 million paid subscribers and increasing with rapid speed. According to the Wall Street Journal, the company has confirmed the achievement

News

‘Game of Thrones’ Premiere To Add About 1M New Downloads To HBO’s Mobile App

2 min read  

HBO’s ‘Game of Thrones’ once again brought exciting news for the network’s ‘HBO NOW’ app, as it brings in for its existing fan base. The HBO app started to trend at the number one spot on Apple’s App Store this weekend and saw more than 300,000 installs and

News

SnapChat Pushes SnapMap To The Web With A Story Embedding Feature

4 min read  

Snapchat seems to be going for every possible way that will uplift its user growth. The social media sharing platform has just pushed the web version of its Snap Map. Now, the mapping feature will be available on the web and even the non-Snapchat users can browse the stories over it. The Map shows t

News

How Social Media Has Transformed The Economy Over The Years

4 min read  

In the last 15 years, a new player has emerged in the money-making game. Who, you might ask? Social Media Platforms.According to BrandWatch, out of a global population of 7.7 billion people, 3.4 billion are social media users. Now, if your business isn’t on social media, your rivals are, a