Is Google Really Pausing Investment In The "Allo" App? - MobileAppDaily
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Is Google Really Pausing Investment In The 'Allo' app?

Allo was an attempt by Google to provide a messaging service.

Is Google Really Pausing Investment In The \'Allo\' app?

Since long, Google is working on perfecting a proper chatting app, which takes Hangouts, Allo and Google Buzz apps under its hood. Sadly, many of them couldn’t live up to the expectations of the company. As we all know, Hangout is not much popular among users and Google Buzz was rolled back a few years back. “Allo” was one chat focused platform which was in the constant insight of Google, but again this app wasn’t able to tap much of the market.

According to a report by The Verge, Google will soon be closing down all the development programs on this app. Though the company may take some time to move forward on deciding its ultimate fate, yet it is likely to get phased out.

Anil Sabharwal, Google’s VP for Communications and Photos, his statement given to the publication reads, “The product as a whole has not achieved the level of traction we’d hoped for. […] We set out to build this thing, that it [would be] a product that we would get hundreds of millions of people to get excited about and use. And where we are, we’re not feeling like we’re on that trajectory,” Google’s VP for Communications and Photos.”

Way back in 2016, Allo was kind of half-baked launch, along with Google Duo, a video chatting app. The one thing that set Allo apart from other chat apps was its feature that let the user interact with Google Assistant. Moreover, Google has now set its eyes on “Chat.” 

Chat is said to compete with iMessage and is based on RCS or Rich Communication Services. RCS will replace SMS and MMS with a service looks more like an instant messaging app and adds IM features to carrier messaging. Google was introduced to RCS in 2015 when it acquired Jibe Mobile, a company that offers back-end RCS services to carriers.

The new app is a messaging service powered by Android. With this service, Google aims to provide Android users with a built-in messaging app, that works on a data network rather than a mobile signal. The service closely resembles the Apple’s iMessage system, where a user can send messages over a data or Wi-Fi network without using their text message allowance.

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