Is Google Really Pausing Investment In The "Allo" App? - MobileAppDaily
technology

Is Google Really Pausing Investment In The 'Allo' app?

Allo was an attempt by Google to provide a messaging service.

Is Google Really Pausing Investment In The \'Allo\' app?

Since long, Google is working on perfecting a proper chatting app, which takes Hangouts, Allo and Google Buzz apps under its hood. Sadly, many of them couldn’t live up to the expectations of the company. As we all know, Hangout is not much popular among users and Google Buzz was rolled back a few years back. “Allo” was one chat focused platform which was in the constant insight of Google, but again this app wasn’t able to tap much of the market.

According to a report by The Verge, Google will soon be closing down all the development programs on this app. Though the company may take some time to move forward on deciding its ultimate fate, yet it is likely to get phased out.

Anil Sabharwal, Google’s VP for Communications and Photos, his statement given to the publication reads, “The product as a whole has not achieved the level of traction we’d hoped for. […] We set out to build this thing, that it [would be] a product that we would get hundreds of millions of people to get excited about and use. And where we are, we’re not feeling like we’re on that trajectory,” Google’s VP for Communications and Photos.”

Way back in 2016, Allo was kind of half-baked launch, along with Google Duo, a video chatting app. The one thing that set Allo apart from other chat apps was its feature that let the user interact with Google Assistant. Moreover, Google has now set its eyes on “Chat.” 

Chat is said to compete with iMessage and is based on RCS or Rich Communication Services. RCS will replace SMS and MMS with a service looks more like an instant messaging app and adds IM features to carrier messaging. Google was introduced to RCS in 2015 when it acquired Jibe Mobile, a company that offers back-end RCS services to carriers.

The new app is a messaging service powered by Android. With this service, Google aims to provide Android users with a built-in messaging app, that works on a data network rather than a mobile signal. The service closely resembles the Apple’s iMessage system, where a user can send messages over a data or Wi-Fi network without using their text message allowance.

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
technology

Oops: Did Google Just Reveal Pixel 3 Notch Feature?

MAD Team 4 min read  

Right after releasing Android P public beta at the I/O 2018, Google has left some traces of iPhone X-like “Notch” feature. As first spotted by Android Police, Google will be sporting a notch in its upcoming Pixel 3 device. As some reports are suggesting, there are some updations made in

technology

Android P To Come With Secret Features This Month For The Developers

MAD Team 4 min read  

Google for sure is working on the next Android version which is going to be released later this year. Following its usual pattern, the search giant will give a taste of its new Android sweet in March and expected to introduce its I/0 conference 2018. Google will release the developer preview of the

technology

Google Rolls Out AI-driven 'Google News' App For iPhone And iPad

MAD Team 4 min read  

One of the major highlights of Google’s annual I/O developer conference was AI-powered “Google News” application. The new move has put the Google News in direct line of fire with Apple news app. Google has rightly analyzed the need for every user and features like this will be more

technology

Internet of Things And It's Potential In The Banking Industry

MAD Team 4 min read  

The Internet of Things, or IoT, has been one of the buzzwords being thrown at us internet denizens over the past few years, but very few of us would have a ready answer if they were asked just how much of an impact they expect the phenomenon to have on their day to day lives.Sure, we can all agr