The mobile ads will be leading media channel for ads by 2020
Unsurprisingly the mobile-based media ads are leading the ad market in the US. The mobile ads hold 33.9 percent of the share in the total US ad spend, With this pace, there is no doubt the mobile ads will beat the TV ads for good. According to a report from eMarketer, the US-based research company, the mobiles are expected to own 47.9 percent of the US ad market by 2020.
The Continuous involvement of social media into people’s life have played a major role in the hike of mobile ads. Where the growing mobile community is asking for more and more content over the digital media, the advertisers are investing dollars in the market. The conversion of the ads into clicks or customers have already proven better with mobile ads. In addition, the mobile shopping websites have also improved the customer’s experience with better item search and information. These factors are escalating the prices of mobile ads further every day in the world’s biggest ad market.
Img Source: emarketer
The research firm has also noted that the mobile ads will also go up by 3 times more than the overall media this year. This media ads transition has already taken over the desktops with its number of benefits. However the overall US ad spending growth this year will be lower than 2017. This year the media market will see the increment of overall 6.6 percent to reach $220.96 billion in comparison to 7.3 percent in 2017.
The reports from eMarketer suggest that the TV ad revenue will drop by 0.5 percent this year to get $69.87 billion and continue to fall in the coming time. On the contrary, Google and Facebook will be experiencing an increase in the ad revenue. Where Google will generate $39.92 billion revenue this year and Facebook will be drawing $21.00 billion from the ads. The combined contribution of both the tech giants will be pushing the mobile ads further in the coming time. Moreover, by 2019 the total ad revenue generation of these two tech giants will be greater than TV ad spending.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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