Google and Amazon war is now going beyond home-based and voice assistance smart gadgets. After its Google Home, the search giant is gearing up to take over the Amazon’s online shopping market. The tech giant has just launched a new online shopping program named ‘Shopping Actions Program’ for the retailers. This program gives an opportunity to the online retailers to place their product ads in Google shopping search.
Google has already teamed up with the Amazon competitors like Ulta, Walmart, Target and Home Depot under the program. Whenever a user will search for a product on Google, the products from these companies or future participants will be shown on a different sidebar other than the organic search. This means Google will be selling the product of its partnered retailers via its own online shopping module named “Google Express”. However, in return for placing the ads Google will be taking a cut on every sale generated through the program instead of ad fee.
According to the data that Google shared over its Inside AdWords blog the number of people searching “where to buy” has gone over by 85 percent in the last two years. In addition, almost 44 percent of the users with voice-activated speakers orders at least once in every week using their device for groceries, households products, and others necessities. This urges Google to come with a plan to steal the Amazon market using its organic search power. Moreover, this will give a big exposure to the retailers struggling against Amazon, who’s stealing their market for so long.
Under its Anti-Amazon program, Google assures its potential partners the benefit of machine learning on the platform like Google Assistant. This will help them to serve their customer with a hands-free smart shopping experience. Along with this Google is also emphasizing on the advantage of shopping across the Google.com with use of Universal shopping Cart, checkout option, and feature to save payment credentials. Moreover, Google claims the loyalty for the customers from its new shopping tool, it will provide personalized recommendations on the basis of customer's shopping history.