Things do not always go as planned and removal of Giphy GIF from popular social media sites is a fresh example of it. The aim behind enrolling these images was just to offer emojis that could easily be used by young patrons using the platforms regularly. However, things are really not enrolling into Giphy’s favor as Facebook’s subordinate Instagram and stumbling competitor Snapchat have temporarily removed the Giphy GIF integration from their platform after a user found racist emojis on the platform.
As per our sources, the GIF in question reads as, "N---- Crime Death Counter -- Keep Cranking Bonzo, the Numbers Just Keep on Climbing!" among Giphy's offerings. As soon as the animation spread across social media sites both the platforms have yanked the Giphy integration. The GIF in question popped up when someone searched for the word “crime”.
This blatant RACISM @instagram @kevin is unacceptable. When you search 'crime' for gifs, a "Nigger crime death counter" appears with a MONKEY cranking it & a white guy telling the "bonzo" to watch the numbers #Instagram #blacklivesmatter @TheAffinityMag REMOVE & APOLOGIZE NOW pic.twitter.com/dOnJFBcHCW
— Lyauna Augmon (@LyaunaAugmon) March 7, 2018
“This type of content has no place on Instagram, we have stopped our integration with Giphy as they investigate the issue.” An Instagram spokesperson quoted when asked about the incidence. The content made available through the app integration is believed to be “rated PG” and that “As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again.”
However, both the platforms may integrate the Giphy integration back to their platform if the animation king proves that the event was a complete fluke and won’t happen ever again. For a number of social media channels, Giphy has turned into a massive business. The company’s growth has also found its prominent place in a New York Times featured article. The write-up majorly highlighted Giphy studios’ wish to break the trend of branded content on the internet in order to create original content for different platforms.
Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.Follow