Instagram Taking Direct Feature to Compete with Snapchat
Social Media

Instagram Direct Adds Innovative Message Replay Option To Compete With Snapchat

It's one on one between Instagram and Snapchat

https://dk2dyle8k4h9a.cloudfront.net/Instagram Direct Adds Innovative Message Replay Option To Compete With Snapchat

Private chat platform is Snapchat’s sole feature that Instagram has always struggled to adopt. Till now, the former was ruling the chat platform kingdom but Instagram’s latest move seems to burgle its empire. And, for Instagramers, it is a news to get delighted on. The photo-sharing platform is rolling out some exceptional functionality to its Direct feature that may help it get an edge over Snapchat.

Instagram has expanded its Direct camera features for the users to expand the already available functionality. With this new roll-out, Instagrammers may choose to allow recipients either to view message for once or to replay it temporarily and even to watch a permanent thumbnail in the chat log. Contrary to this feature, Snapchat does not offer any control over the private chats to the users.

In its attempt to compete with Snapchat, the photo-sharing application supports message replay temporarily before they disappear. With Snapchat the case is a bit different, after a user sends photos or videos, the recipient is allowed to replay it for a short time span but then the window disappears forever.

For Instagrammers, the replay controls could mean sending even sensitive data allowing them to avoid replays, which cannot give people time to take photos of the screens even with other cameras. Be it silly or sensible, the photo-messaging app’s move may offer it a lead over Snapchat in the coming years. And, there is a fair possibility that the recently added feature may give a leg-up to the former. Talking about the recent addition, Instagram’s spokesperson tweeted, “All these updates are designed to give people more control of what they share with friends in Direct.”

Snapchat’s private message feature is actually an asset to the platform as the users are 64% more likely to send a snap privately to a friend than broadcasting it as a story on their feed. That said, it is not like Instagram is not having its enriched user base but the former has a global lead when it comes to measuring the actual user count. And, the photo-sharing app’s recent move may prove to be an innovative step towards enriching the user base.

Mundane or exciting whatever it may be, some features are just meant to enhance a platform’s visibility. And, we will need to wait for a while to know if the recent Instagram roll-out does any good for the platform. 

Neha Baluni
Written By
Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

WhatsApp Launches A Standalone App For Small Business

Akash Singh Chauhan 4 min read  

WhatsApp, the free messaging app has launched a separate app for the small businesses to give a more efficient platform for managing the business process. The company has launched a WhatsApp Business app that will help the small-scale businesses to connect with their customers more easily. In the Wh

Social Media

Snapchat Finally Getting Live Video Feature, But It's Not For You

Akash Singh Chauhan 4 min read  

Snapchat, one of the social media sharing hubs just added a new feature to its app. The latest addition adds the capability of live streaming the video over the platform, but unfortunately, you won't be able to use it. The company will be integrating live option in the app but just for its publi

Social Media

Facebook's Apps For Groups Platform Recurs

Vikram Khajuria 4 min read  

After thumping with Cambridge Analytica scandal, Facebook was up with a number of measures to withhold the damage that included API’s lockdown and restrictions on many others. Even Mark Zuckerberg, Founder, and CEO of Facebook apologized publicly and pledged to rake up all the privacy policies

Social Media

YouTube Introduces

Ariana Johnson 4 min read  

YouTube, the worlds biggest video-sharing platform is planning to borrow Snapchat stories feature for its video creators. The stories feature that was invented by Snapchat and then copied by Instagram and WhatsApp is coming to the YouTube. The company announced that it will be testing its ‘Ree