It's one on one between Instagram and Snapchat
Private chat platform is Snapchat’s sole feature that Instagram has always struggled to adopt. Till now, the former was ruling the chat platform kingdom but Instagram’s latest move seems to burgle its empire. And, for Instagramers, it is a news to get delighted on. The photo-sharing platform is rolling out some exceptional functionality to its Direct feature that may help it get an edge over Snapchat.
Instagram has expanded its Direct camera features for the users to expand the already available functionality. With this new roll-out, Instagrammers may choose to allow recipients either to view message for once or to replay it temporarily and even to watch a permanent thumbnail in the chat log. Contrary to this feature, Snapchat does not offer any control over the private chats to the users.
In its attempt to compete with Snapchat, the photo-sharing application supports message replay temporarily before they disappear. With Snapchat the case is a bit different, after a user sends photos or videos, the recipient is allowed to replay it for a short time span but then the window disappears forever.
For Instagrammers, the replay controls could mean sending even sensitive data allowing them to avoid replays, which cannot give people time to take photos of the screens even with other cameras. Be it silly or sensible, the photo-messaging app’s move may offer it a lead over Snapchat in the coming years. And, there is a fair possibility that the recently added feature may give a leg-up to the former. Talking about the recent addition, Instagram’s spokesperson tweeted, “All these updates are designed to give people more control of what they share with friends in Direct.”
Snapchat’s private message feature is actually an asset to the platform as the users are 64% more likely to send a snap privately to a friend than broadcasting it as a story on their feed. That said, it is not like Instagram is not having its enriched user base but the former has a global lead when it comes to measuring the actual user count. And, the photo-sharing app’s recent move may prove to be an innovative step towards enriching the user base.
Mundane or exciting whatever it may be, some features are just meant to enhance a platform’s visibility. And, we will need to wait for a while to know if the recent Instagram roll-out does any good for the platform.
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