Snap CEO, Evan Spiegel is redesigning the Snapchat
Social Media

Snapchat Needs To Be Redesigned As It Is Too Hard To Operate, Says Snap CEO Evan Spiegel

The new design of Snapchat will be simpler and user friendly

https://dk2dyle8k4h9a.cloudfront.net/Snapchat Needs To Be Redesigned As It Is Too Hard To Operate, Says Snap CEO Evan Spiegel

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report
Updated On
November 27, 2017 01:42 AM
4 min read

Latest Articles

Snapchat discloses its Q3 earnings on Tuesday and shares that the company’s revenue and user growth fall below the expected figures in the last quarter. Along with the earning details, Spiegel also mentioned the future plans of the Snapchat with investors in the Q3 earnings letter which includes the platform redesign. However, Spiegel didn't give much information about the redesigning work, but he admitted that the current app design is not simple to understand and use.

{IRP}

“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use.” Evan Spiegel wrote in the earnings letter. Although most of the companies keep changing their app’s design frequently to make it more user-friendly but, for Snapchat it is a big move. Spiegel always made it clear that users either learn how to use Snapchat or they don't, he will not going to change the things for them. Now, it seems like he understands the need for simple user interface after the company acquired only 4.5 million users in Q3, which is much lesser number than what the company expected.

Snapchat income chat

Snapchat is continuously losing its popularity to all-time competitors such as Instagram and Facebook and maybe the typical user interface is the main reason. “There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application,” Spiegel wrote to the investors. “We’re willing to take that risk for what we believe are substantial long-term benefits to our business.”

{IRP}

Along with the new design, Snapchat may use the new software algorithm to feed personalized content to the users just like the Facebook, Twitter, and Instagram. The company will most likely to integrate the new algorithm to the platform for its story feature. On asking about adding the non-ending feed for the users similar to other social media platforms, Spiegel instantly denied the feature in the new design. Spiegel keeps his lips tight on further queries asked by the analyst on Tuesday’s third-quarter earnings call.

“As part of the redesign I mentioned earlier, we are going to make it easier to discover the vast quantity of content on our platform that goes undiscovered or unseen every day,” Spiegel added to the earnings letter.  “We think that there is a big opportunity to surface some of this content in a personalized and more relevant way. We are developing a new solution that provides each of our 178 million Daily Active Users with their own Stories experience.”

{IRP}

The Snapchat co-founder also mentioned that the company is also building a new version of its Android application from the scratch with is different from the big revamping action.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

James Lawson
Written By
James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

Social Media

WhatsApp Accidentally Rolled Out Feature Is Now Everyone's Favorite

Meenal Vashistha 4 min read  

WhatsApp has always made it a conscious effort to keep up with the trending needs and demands of users. In just three years, the messaging app has released almost 58 updated versions that have transformed Whatsapp immensely. Once a simple messaging app is now loaded with numerous life-saving feature

Social Media

Is Facebook Planning to Manufacture a Smartphone? New patent Reveals Modular device Blueprints

Ariana Johnson 4 min read  

Facebook recently crossed 2 billion monthly users and continuing the ruler among the social media platforms. The social media giant is exploring many other fields to entertain the users and can be seen by its actions. A month back the company revealed its new app project based on group video chat na

Social Media

The Facebook Feature That We Didn't Want To Exist

Akash Singh Chauhan 4 min read  

It takes no time for a highly anticipated feature turn into a possible way of exploitation for the users across social media platform. The social media world has snowballed in the last 5 years, and the platforms are offering new features every day to stay in the competition. Facebook also owns a sim

Social Media

Instagram Public Account Users' Will Possibly Get To Remove Unasked Followers

Vikram Khajuria 4 min read  

If you are on Instagram and have made your account public, you must have been knowing that anyone can view your profile as much as they wish. Here, blocking is not an option because private browsers can do the trick. So, how to stop this?Well, Instagram is testing one feature that will give the