Snapchat discloses its Q3 earnings on Tuesday and shares that the company’s revenue and user growth fall below the expected figures in the last quarter. Along with the earning details, Spiegel also mentioned the future plans of the Snapchat with investors in the Q3 earnings letter which includes the platform redesign. However, Spiegel didn't give much information about the redesigning work, but he admitted that the current app design is not simple to understand and use.
“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use.” Evan Spiegel wrote in the earnings letter. Although most of the companies keep changing their app’s design frequently to make it more user-friendly but, for Snapchat it is a big move. Spiegel always made it clear that users either learn how to use Snapchat or they don't, he will not going to change the things for them. Now, it seems like he understands the need for simple user interface after the company acquired only 4.5 million users in Q3, which is much lesser number than what the company expected.
Snapchat is continuously losing its popularity to all-time competitors such as Instagram and Facebook and maybe the typical user interface is the main reason. “There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application,” Spiegel wrote to the investors. “We’re willing to take that risk for what we believe are substantial long-term benefits to our business.”
Along with the new design, Snapchat may use the new software algorithm to feed personalized content to the users just like the Facebook, Twitter, and Instagram. The company will most likely to integrate the new algorithm to the platform for its story feature. On asking about adding the non-ending feed for the users similar to other social media platforms, Spiegel instantly denied the feature in the new design. Spiegel keeps his lips tight on further queries asked by the analyst on Tuesday’s third-quarter earnings call.
“As part of the redesign I mentioned earlier, we are going to make it easier to discover the vast quantity of content on our platform that goes undiscovered or unseen every day,” Spiegel added to the earnings letter. “We think that there is a big opportunity to surface some of this content in a personalized and more relevant way. We are developing a new solution that provides each of our 178 million Daily Active Users with their own Stories experience.”
The Snapchat co-founder also mentioned that the company is also building a new version of its Android application from the scratch with is different from the big revamping action.