Snap CEO, Evan Spiegel is redesigning the Snapchat
Social Media

Snapchat Needs To Be Redesigned As It Is Too Hard To Operate, Says Snap CEO Evan Spiegel

The new design of Snapchat will be simpler and user friendly

https://dk2dyle8k4h9a.cloudfront.net/Snapchat Needs To Be Redesigned As It Is Too Hard To Operate, Says Snap CEO Evan Spiegel

Snapchat discloses its Q3 earnings on Tuesday and shares that the company’s revenue and user growth fall below the expected figures in the last quarter. Along with the earning details, Spiegel also mentioned the future plans of the Snapchat with investors in the Q3 earnings letter which includes the platform redesign. However, Spiegel didn't give much information about the redesigning work, but he admitted that the current app design is not simple to understand and use.

{IRP}

“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use.” Evan Spiegel wrote in the earnings letter. Although most of the companies keep changing their app’s design frequently to make it more user-friendly but, for Snapchat it is a big move. Spiegel always made it clear that users either learn how to use Snapchat or they don't, he will not going to change the things for them. Now, it seems like he understands the need for simple user interface after the company acquired only 4.5 million users in Q3, which is much lesser number than what the company expected.

Snapchat income chat

Snapchat is continuously losing its popularity to all-time competitors such as Instagram and Facebook and maybe the typical user interface is the main reason. “There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application,” Spiegel wrote to the investors. “We’re willing to take that risk for what we believe are substantial long-term benefits to our business.”

{IRP}

Along with the new design, Snapchat may use the new software algorithm to feed personalized content to the users just like the Facebook, Twitter, and Instagram. The company will most likely to integrate the new algorithm to the platform for its story feature. On asking about adding the non-ending feed for the users similar to other social media platforms, Spiegel instantly denied the feature in the new design. Spiegel keeps his lips tight on further queries asked by the analyst on Tuesday’s third-quarter earnings call.

“As part of the redesign I mentioned earlier, we are going to make it easier to discover the vast quantity of content on our platform that goes undiscovered or unseen every day,” Spiegel added to the earnings letter.  “We think that there is a big opportunity to surface some of this content in a personalized and more relevant way. We are developing a new solution that provides each of our 178 million Daily Active Users with their own Stories experience.”

{IRP}

The Snapchat co-founder also mentioned that the company is also building a new version of its Android application from the scratch with is different from the big revamping action.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

James Lawson
Written By
James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Twitter Enrolled Its Twitter Lite Android App For Testing In Philippines

James Lawson 4 min read  

Twitter, the microblogging social media platform is testing a new version of its Android app for the regions with slow internet speed. The platform with 328 million daily active users across the globe came up with ‘Twitter Lite’ for Android users. The company is testing the Twitter LIte

Social Media

Mute Your Instagram Frenemies With Freshly Rolled Out Settings

Neha Baluni 4 min read  

Instagram is probably one such social networking service that keeps listening to the users in order to roll out changes. The change (that I will talk about later in this article) is actually a great offering for every Instagram user looking forward to getting this most exceptional feature. 

Social Media

Facebook Brings Its Stories On Messenger With Synced Cross-Posting By Replacing Messenger Day

Eric Jones 4 min read  

Facebook may have borrowed its story feature from Snapchat, but it seems that it is way more serious about the feature than its original creator. The Facebook stories are being pushed beyond the networking platform by the company with a new update. The social networking giant is killing its Messenge

Social Media

WhatsApp Added Picture-in-Picture Feature Along With Text Only Status Update To The App

James Lawson 4 min read  

The most popular instant messaging platform, WhatsApp just enrolled the Picture-in Picture feature along with the text only status update option for the users.The company was testing the feature in its iOS and Android app for quite some time, now started pushing to the stable version of the app.