Innovation 2nd November, 2017 Ariana Johnson
More and more brands are joining the AR campaign with the recent launch of iOS11 by Apple and Amazon is the last one join it. The online shopping platform just added an AR feature to its mobile app for the users. Since Apple launched iOS11 powered with AR support for iOS apps almost every popular iOS apps are integrating the augmented reality technology into their app’s functionality.
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The online shopping platform added the option named “AR view” to its Amazon shopping app. “AR view” is the augmented reality enabled option which lets the shoppers check out the items by placing them in their home virtually. In the race to allure customers with the help of augmented reality applications, Amazon is leveraging Apple’s ARkit and iOS11 platform. By clicking on the AR view button the user can take the 3D image of any item available and place them at different places in their home using their phone's camera. This will help the online buyers to get a clear look how the products will look at their place prior to buying them.
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Amazon enables the feature on thousands of its products from furniture to electronic appliances. However, the AR feature is only available for the users with iPhone 6s or later running on iOS11. To experience the Amazon’s augmented reality application while shopping you need to upgrade the app with the latest version available in the app store. At this point of time Amazon android app users don't have any chance to try out the Amazon’s items virtually at their home. Google’s ARcore may help the android app developers to bring the AR featured apps in the future.
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With the addition of AR view in its app, Amazon is joining the group of handful retailers providing the augmented reality feature to their customers. Ikea and Wayfair are among the leading online furniture retailer and they have already added the AR options to their mobile app for iOS11 users. Amazon’ s AR view will definitely become a daily thing for the online shoppers that will help them to place items virtually before they make a purchase. Users can also change the colors of the virtual objects in order to match their home decor and the items can be move with a single finger and you need to use two fingers to rotate them.
It will be quite interesting to see how it looks like placing a toaster in the kitchen using the Amazon app.
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Ariana Johnson is currently covering the mobile app trends and sharing her pinpoint views over the recent mobile app news for MobileAppDaily. Apart from her passion for technology she also has a thing for cats, she even owns a Persian cat named ‘Lilly’.
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