After months of testing the feature, Facebook now gives its users power to order food for delivery without leaving the app
If you use Facebook to browse through top restaurants and eating joints in your area, Facebook has a new update for you. Takeaways can now reach your doorstep without ever having to leave Facebook. A service that’s been dormant in testing for several months now is finally here. One, however, must know that the food delivery option with Facebook is not the company’s exclusive venture, instead, a lot of big food chains will deliver to our doorstep with Facebook. Some of the big boys of the food industry that are partnering with Facebook are GrubHub, Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo, as these services will be linked to various restaurants.
If you’re wondering how can you use this service, simply head to the new “Order Food” area of Facebook under the Explore section, find your favorite restaurant, and then hit “start order.” As for the ordering partners, if a restaurant supports more than one of Facebook’s ordering partners, you get the power to choose between them. Once you make your choice, Facebook will bring up an in-app browser that takes you to the existing websites for GrubHub and the others. The websites on this in-app browser are where you order your food and all Facebook does is takes your selection of the restaurant and ordering partners of your choice.
Speaking of choices, Seamless has yet not chosen Facebook’s partner services, but parent company GrubHub is on board, so there’s not much to worry about. The social networking giant has also partnered directly with Papa John's, TGI Friday's, Five Guys, Jack in the Box, Wingstop, Panera, Denny's, El Pollo Loco, and Jimmy John's. However, even to order from these restaurants, one will go through the same in-app browser experience, one simply never leaves Facebook in this process.
According to the company, people use Facebook to browse popular restaurants and eating joints, with the latest feature that search has been made simpler and efficient. Though the app’s latest feature has certainly filled the void between the restaurants and the delivery services they use, time will tell how the new service rolls out in everyday use of an individual.
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