The Google “information board” now demonstrate related information on user’s search feed. The giant search engine has recently updated the search metrics in three different ways. These new highlights excite users to go into extended search about a related topic whenever they make a search. It is Google’s attempt to offer glimpses of user’s previous search feeds to remind them of the same.
As named by the giant itself, the “information board” shows all the related information about a search. For example, if you search about “tourist places in New York” the search will offer you additional information on the hotels and restaurants to show you the availability of rooms. The search will offer you information on the hotel pricing and the ways to get there easily.
“Featured snippet” as of now offers a depiction of the search that users make. The update has been done to incorporate more pictures alongside the search. More picture will have more graphical information about the search and this will entice the users to search on the related feeds.
Additionally, Google is providing more suggestion feeds like learning boards. In addition to this, Google will naturally add elements of searches for any of the search made by the users. These searches will create an endless loop of information that is beneficial for the users. In case, you will search about skiing, the search result will offer feeds related to the skiing equipment and the places you can choose to go skiing for. This will be much more than a search feed related to skiing alone.
At one hand, where the search is beneficial for the users, it automatically creates an endless search loop that goes so deep down that users forget about their original search. This compels them to extend the search spending more time within the search.