A well-renowned Chinese clothing brand, Kon is suing the technological giant, Apple for mocking its logo. Kon’s brand logo depicts a triangle in the middle of skeleton bone symbolizing the power over death. The company was found in 2009 and since then it has used a similar logo for the brand promotion. The famous clothing brand doesn’t seem to like Apple’s move of stealing the logo.
Apple Store logo was changed back in August that used to resemble an “A” made from a paintbrush, pencil, and a ruler overlapping each other to form a triangle. Kon’s logo differs only with sharp edges that form a rectangle shape. The Chinese clothing brand owns the trademark to the logo and the new Apple App Store logo that the giant has been using on its App Store violates the trademark owned by Kon.
In order to restore the brand damage, Kon is publicly asking for an apologize and the payments from the technological giant. Kon has appealed for lodging the case that has been accepted by Beijing People’s Court as per the reports from Phone Radar. The judgment may take a few weeks to get published either on the court’s website or in a form of a notice.
For Apple, the Apple App Store logo case is not something that the giant has come under for the very first time. The giant has kept coming in a lot of lawsuits registered from a number of well-renowned global brands including Samsung, Qualcomm, corephotonics and many more. Amidst all these developments no official comments were either made by Apple or by Kon.
Apple had also come through a similar case last year when it lost the trademark for the word “iPhone” to a leather goods venture owned by a Chinese vendor. Such cases have kept appearing for the giant from time to time and have impacted the brand image of the company to a greater extent.
Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.Follow