Despite Apple’s claim to keep users’ face mapping data (from iPhone X face mapping technique) safe, the giant is planning to share the same with developers if reports from the Reuters are to be believed. This has ignited a fresh debate on Apple’s intentions to store user's encrypted face information on iPhone X. As per the reports, the giant has permitted developers to use “certain facial data” with user permission.
The experiment is believed to include the visual representation of user’s face and more than 50 facial expressions. Even before the launch of the phone, face ID recognition was the most talked-about feature of iPhone X. The aim was to replace fingerprint authentication with face biometric, of course by informing the users about the same. However, Apple’s recent move is believed to get people in shock.
Apple’s face ID in iPhone X works with a mix of camera sensors and neural networks. It works to grab an analytic model of user’s face. Reports have also suggested that Apple has given the required permission to the developers to have the reports on face ID API. The move is seen to enable developers to use unlock mechanism on the user's favorite apps. Developers might get access to the user’s financial data through banking applications.
The reports have also revealed that the data is not enough to get access to the user’s favorite app. The reports have also claimed that developer agreement (Apple) denies app creators to share information with marketers. Breaking the rules may create serious concerns for the app makers, and in the worst case scenario, they may be kicked out from the app store.
“We take privacy and security very seriously,” spokesman (Apple) Tom Neumayr said. “This commitment is reflected in the strong protections we have built around Face ID data—protecting it with the Secure Enclave in iPhone X—as well as many other technical safeguards we have built into iOS.”
This kind of data tracking may become a goldmine for advertisers. But, it is worth mentioning that Apple’s strong guidelines forbid marketers from violating the laws. Apple stores 2 billion apps and security concern is a major factor for the giant. However, Apple has not commented officially on the issue.