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Fashion

Backed by Kim K: An App to be Fashion’s Shazam

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Fashion is a world of never-ending possibilities. Who have thought, one day we are going to have mobile apps to get us the latest looks. In case you are a fashion lover like me, the news is sure to fascinate you deep down to the core of your heart. Yes, fashionistas, the latest update for a new fashion app is there circulating around the corner and the news that may blow your mind is the app is itself backed by “Kim Kardashian”!

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Yes, folks, you heard that right! A mobile app backed by Kim Kardashian is all there to serve you with all your fashion needs. The app called “ScreenShop” is now going to serve to your needs by finding your liking no matter where ever you have encountered the look.

 

 

The app truly works amazingly for the users. They can upload a picture of a clothing or a look at the app to get similar options. As soon as a picture is uploaded, the app uses computer vision to fetch the looks similar to the suggestion requested. A variety of options along with varied price options from different brands are shown to the users to click any of the options they like to get the retailer’s link without leaving the app.

 

 

Kim K, being the adviser for ScreenShop has joined hands with fellow co-creator Jonathan Caras to built an app that could be fashion’s Shazam for the users. As per the reports, Kardashian will keep advising and sharing the latest feeds about the app through her social media channels.

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While celebrities have always this option of tagging the brands and fashion influencers on their social feeds, it was not solving the problem for Kim and that’s how she came with all this innovative idea of creating an app that could offer fashion suggestions to the users. However, ScreenShop is not the only app that caters to the visual search in fashion. But, the fact that the app is backed by Kardashian could help it get more recognition than others. The app is available for iOS users but Android users can also sign up for the beta version.

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"I don't want to spend $1,800 on a dress, but I do want the inspiration," she said. "The idea [with ScreenShop] is to be able to take your inspiration from anywhere, from watching a movie or browsing online or a magazine."  

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Ariana Johnson
Written By
Ariana Johnson

Ariana Johnson is currently covering the mobile app trends and sharing her pinpoint views over the recent mobile app news for MobileAppDaily. Apart from her passion for technology she also has a thing for cats, she even owns a Persian cat named ‘Lilly’.

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