It seems like biggest app platforms are taking the app marketing strategies to next level. Apple in its recent WWDC event makes it clear that it wants to showcase the best apps in each category in Play Store. The main aims behind adding editorial content, interviews, editor’s choice section in App Store is to let the customer know what's is best for the good. There are the plethora of apps even for a single category of game, android itself contains more than 2.2 million of apps.
Now Google introduced its new addition to the Google Play Store with name ‘Android Excellence’. This program by Google is also based on the same concept as the Apple’s to highlight the high-quality application store. Like Apple’s Editor’s Choice Android Excellence also put the apps have great design and great user interface to make a benchmark for the other developers. Google will showcase the worthy application from the developers in this category on a rotating basis.
The company broke down the Android Excellence in further categories of games and apps. The addition has already been pushed to Play store along with other feature by Google game and reviews. These all collection can reach out in Editor’s Choice section in the Play Store. You will find the apps on the basis of further categories like “Action Games” and “Travel app for your new adventure.” , where the editor’s also given the explanation why the have chosen this app.
All the present app in the collection are chosen due to their excellence in the user interface, best UI design and on the basis of their performance by the editorial team.
As Apple announced the arrival of its new Editorial feature in the fall with the iOS 11 will change the list on the daily basis which encourages the user for the daily visit to grasp something new. Google's strategy is bit different, the Android Excellence list will refresh quarterly which is not much pleasing from the user end but it will help the listed developer a lot of time to attain maximum downloads.
It could be seen as a positive strategy to help user as well as to the developers. If we think of this action both the tech giant are helping the user to know the best apps available and save their time and energy they put in searching as well as asking others. And they are directly guiding the developers to set up a benchmark which defines what users want and giving them the advice to improve their performance by comparing to the top ones. This action also creates kind of a competition among the app makers and shift their concentration from heavy marketing to well-planned development process.
Let us know your opinion about Google’s “Android Excellence” step via comments below.