There is nothing impossible in today's digital-driven world. We are just bounded by our imagination and this has been proven right by mobile application development sector. Mobile application technology every day is converting the peculiar idea into swift reality which is helping the relevant field. As we already witnessed the benefits and astonished advantages of involving mobile application strategy in business to accelerate revenue. But in Canada, a firm introduced a new way of using the mobile application to increase the revenue by directly targeting the leads. Hamilton District of Waste connection, a Canada-based waste firm located in Vaughan, Ontario, equipping its drivers with a mobile application. The app helps them to capture any lead while they are on road.This application is developed by Gopher Leads, a Toronto-based company that provides a software solution to the business firms. It develops the downloadable application for the front line users and customer relationship management (CRM) system.
The basic functionality of the app is like, every waste company designed its own campaign with the help of drivers. Each driver is guided to know what to look for as far lead opportunities. When drivers are en route they can identify or spot a potential lead, they can take a photo and deliver it with voice memo. The message with the information instantly geotagged and send to the sales team for follow-up.
A driver spots a potential lead on his way and delivers it to the sales team. He will be notified at every stage about the lead in the approval process. If the sales team able to close the deal with the customer, the driver will be awarded financial reward in the end.
App maker Gopher Leads specializes in building the software solution for waste collection business using latest mobile app technology. It helps the drivers to look out for the business opportunities with the use of a simple application. With lead capturing service it also provides detailed analytics like-:
Bf integrating the company resources with the mobile application Hamilton has witnessed the conversion rate of 18% from a lead to closed customer. The driver knows the customers and they are also aware of the company services it makes them perfect for the job to identify the lead.This system also strengthens the driver and sales team relation as they work as a team. This advancement in mobile app technology markedly helping the business firm to get new and innovative ideas to compete.
James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.