Date: April 05, 2024
Uber, now synonymous to cab booking, has given tough competition in ride-sharing and food delivery. And so, it has now decided to add its standalone UberEats app to the main app itself.
Uber CEO, Dara Khosrowshahi, was heard saying on the company’s first earnings call last month,
“Suffice it to say we are starting to experiment in ways in which we can upsell our ride customers to Eats deals in a way that — you know, to be plain-spoken — isn’t annoying . . . I will tell you that we are very, very early in the stages of exploring the many, many ways in which our Ride business can help continue to build our Eats business and vice versa by the way . . . I don’t want to give away too much.”
Uber is making a web view of UberEats to make it accessible on its main app, with a fully functional web version as well. Also, UberEats will still be fully operational on its standalone app.
Uber aims to increase its customer base with this move as riders would be able to see food delivery options, at the same time getting the 50% of Eats customers who do not ride in Uber to use it for transportation. This indeed, is a very strategic move, after its decision of adding a 5-star rating to UberEats.
The merged app is available for all iOS users, only in a few cities, where no scooters or bike services are provided, such as NYC, SF, and LA. However, it's only available for 17% of Android users.
Khosrowshahi concluded on the call,
“Really what we are looking to do is significantly increase the percentage of our MAPCs [monthly active platform consumers] that use both products [ride-hailing and Eats] and when we see customers using more than one product, their engagement with the platform more than doubles. So not only does engagement with Uber increase, but the engagement with our individual products increases as well, so it’s kind of a win, win, win.”, said Khosrowshahi.
Uber knows the value of reaching more and more users to increase profit in the coming years. Long way to go!
Check out our detailed article on the Uber app development process here.
Top 50+ D2C Brands in India That are Disrupting the Market in 2024
Discover the top 50+ D2C brands transforming India's consumer market with innovative products and unparalleled customer experiences in this comprehensive overview.
Snap Introduces Watermarks To Highlight AI-Generated Images
To enhance user experience and safety, Snapchat has introduced an automated watermark that distinguishes AI-generated images from others.
WhatsApp Chat Filters Launched For Improved Management
Meta has introduced chat filters on WhatsApp, redefining the home interface to be more organized and accessible.
Meta’s Oversight Board Actively Reviewing AI-Nudity Reports
Meta’s oversight board has been actively investigating the actions taken on user-raised flags and reports against AI-generated nudity.