Factors that can help you pick the right SEO agencies
Every company has its own goals and vision when it comes to marketing. In fact, every firm requires its own custom marketing strategy. To achieve that one needs to find the right fit. In this report, we have tried to keep our list of SEO firms in Seattle as diverse as possible.
However, to pick the right SEO agency that understands your requirements, you will have to use a few filters to pick your option. Let’s discuss some filters that will help you identify expert SEO marketing agencies out there:
- Size of the company- Depending on the requirements of your marketing strategies, you need an SEO team that is large enough to cater to your requirements. To ensure the SEO development agency you are hiring has enough people, you can cross-check with the organization how many people it has in the company and whether it will be able to dedicate enough people to your SEO-based projects.
- Years of experience- SEO trends are dynamic and evolve as algorithms evolve. This is why it is crucial to hire an SEO agency that has diverse experience. To judge the experience of the organization, the best way is to explore how many years of experience the company or the people leading the company have.
- Minimum budget required- For a smoother SEO process, you need the minimum budget set that you can afford. The minimum budget to hire a SEO organization will cover costs such as hourly wages, advertising budgets, fees to hire influencers, fees to use platforms, content budget which will cover the textual and visual content used for promotions, etc.
- Client ratings and reviews- There are several platforms that let clients rate and review companies. For instance, Google’s Business Profiles. These business profiles can be seen if make searches like “best SEO firms in Seattle, top SEO firms in Seattle, etc”. You can also refer to the above report and read reviews of SEO agencies that fit your requirements. These ratings and reviews might be helpful in making the best out of the investment that you are planning in marketing activities.
- Work portfolio- The client or work portfolio gives plenty of answers such as the range of companies your shortlisted SEO firms have worked with, the growth these companies have delivered, what kind of products or services they promoted using SEO tactics, what has been the commonly used SEO tactic, and more.
- Technological expertise- For an SEO company tech stacks are mostly tools that provide analytical data. Depending on the kind of analytical data you need, the tech stack might change. However, the tech stack can also vary if the content marketing service is included in SEO as well. Content marketing services require content generation (textual and visual) and tools that can assist with content generation requirements.
- Annual CAGR- Compound Annual Growth Rate (CAGR) of an organization shows its annual growth. If the CAGR is increasing in an organization, it shows that the company has built a great reputation in the market and is continuing to deliver growth. To measure the expertise of an SEO firm in Seattle, CAGR can be an effective factor to consider.
What are the metrics for judging the efficiency of marketing campaigns?
Hiring one of the search engine optimization firms is not enough. One should be capable of understanding the ROIs. This is the reason there are various metrics for judging the efficiency of a marketing campaign.
Below are the top 10 metrics for judging the efficiency of a marketing campaign as stated by Forbes:
- Number of leads qualified over a period of time.
- Number of new aggregated customers i.e. leads that converted to customers via the marketing pipeline.
- Amount of revenue generated after the SEO service in Seattle was hired.
- Total engagement received from social media handles.
- What is the rate of conversion between MQL to SQL?
- What is the cost of acquiring a single lead?
- Success of the email marketing and content marketing campaign.
- Increase in the amount of traffic over time.
What are the different services provided by SEO firms in Seattle?
SEO firms in Seattle offer a range of services. These services for improving the visibility of a company online.
Services provided by SEO services in Seattle are:
- Keyword research
- On-page optimization
- Off-page optimization
- Local SEO
- Technical SEO
- Content Creation
- Analytics and reporting
- E-commerce SEO
- Reputation management
- PPC Management
What is the average cost of hiring the best SEO providers?
The cost of hiring the best SEO firms varies because of various factors. Factors such as:
- Scope of the work
- Level of competition in the niche
- Experience of the company
- Expertise of the SEO firm
- Number of services required
- Number of man-hours put in
- Size of the team
It is because of these multiple factors, the cost of hiring an SEO service in Seattle is not fixed. However, in a ballpark, a company can be charged around $500-$1500 per month, if they package the basic services. For companies that require more attention marketing-wise, the premium paid could be around $5000-$10000 per month and more.
Is it essential for me to hire an SEO service in Seattle?
If you are talking from the perspective of location then if your company is situated in Seattle, it would be ideal to hire one of the SEO companies in Seattle. It is because it allows you to effectively communicate with the company in person also.
Although, a lot of companies outsource their marketing work to multiple companies offshore. From a hiring perspective, Seattle boasts of some really great companies that can help a business grow quite effectively.
Adding to it if you have a question from the perspective of marketing then it is essential to have some form of online inbound marketing. It creates the amount of awareness and credibility a company is looking for.
Companies are much more comfortable working with companies that are well-known. To boost this, it is essential to have a marketing team that does the SEO. However, if you don’t want to maintain an in-house team then hiring the Top SEO agencies would be ideal.
How much growth one can expect from SEO consulting services?
There is no objective number to the amount of growth one can foresee upon hiring even the best digital marketing companies. It is because the growth of the company depends on several factors that are:
- Present state of the website
- Amount of competition on the industry keywords
- Goals and objectives expected by the company
- Previous strategies implemented by the company
- Existing market presence
- Existing clients for the company
The growth even if you end up hiring the best SEO providers is subjective. There is often a gradual increase. The amount of traffic, the number of sessions, the number of leads, etc, all increase over time. There are many rare cases where there is a dramatic increase in marketing ROIs.
However in normal situations even making that happen via paid marketing requires a lot of investment. Also, this is not always sustainable. On the other hand, SEO is much more organic in nature which means it won’t plummet suddenly.
Wrapping Up!
The marketing campaign for any company is as subjective as it can get. This is the main reason establishing whether a company is good enough is a subjective decision. It is because one can not predict the level of successful marketing campaigns is going to derive. It's mostly certain KPIs that are often used as milestones.
This is the reason taking the decision to hire a marketing company is tricky. However, in this list of top SEO agencies in Seattle, we have mentioned companies that have established themselves by showing proven results. With this report, we aim to reduce your struggle to find the best SEO companies in Seattle.
Do you have a similar marketing agency? If yes then list your company on our MobileAppDaily platform. Our experts will review your company and place it amongst the best marketing agencies out there. The benefits are endless i.e. access to high traffic, possible leads, and most importantly more credibility.