Top Mobile App Marketing Agencies May-2023

What are the key stages of mobile app marketing?

Mobile app marketing means promoting your application so that customers can engage with your product and services. Also, it means boosting your app’s presence in the app store with clever marketing techniques. 

Mobile app marketing consists of three main stages - 

Awareness - The awareness stage occurs before the marketer launches their product. This stage is all about creating brand awareness. This stage includes a clear brand purpose, communication, and positioning. It basically answers the who, when, where, and how of your products and services. 

The main goal of the awareness stage is to interact with potential customers through various channels, such as influencer marketing, and direct their attention toward your product.

Acquisition - The acquisition stage means that you have already launched your app in the market and implementing new strategies to acquire new users and increase app installs. 

Acquisition is a continuous process that needs constant modifications and tweaking of previous strategies and marketing methods. 

So, at this stage, the main focus here is  app store optimization and implementing strategies that are appealing in order to attract new users and build a loyal customer base.

Retention - Your task doesn’t end after user acquisition. You need to keep them engaged in your application. At this stage, you need to create compelling strategies to convert your acquired users into loyal customers. 

Make sure you keep up ongoing communication with your users, maintaining a trustworthy bond with them. The best way to do this is through push notifications. 

Keeping users in the loop and sending them alerts and updates about promotions and new features is a great way to keep them engaged. 

User experience is another important component of user retention. Make sure users can smoothly browse through your app and use your services at ease from the start. 

How to choose the best app marketing agency?

Finding the best app marketing agency for your business can be tricky and challenging. However, there are a number of factors you can consider when looking for the best app marketing agency for your business.

Communication: Always search for marketing agencies that have strong communication skills. You need to know if the potential agency is responsive to questions and potential concerns. Are they able to communicate with the right person in charge of your project in a timely manner? Are they good listeners?

Reading through client reviews and feedback is also good, but the first-hand experience can offer loads of helpful insights. So, pay attention to how the agency responds to your queries and concerns and how long they take to handle the issues.

Reliability: Building trust is crucial to your collaboration, so make sure your agency follows through on their words. Figure out if your chosen app marketing agency runs on a tight schedule, works with multiple clients at the same time, and if they can deliver on their promises. 

You should invest time looking for online reviews and past client experiences. Always aim to work with a provider that treats your project as their own. 

Results-driven approach: The next thing to consider is whether the marketing agency has the ability to deliver the right results. So again, it’s important to look into the app marketing company’s history and customer reviews. You also need to dig deeper to find whether the selected provider offers the right technology, resources, and level of creativity. 

Budget: When choosing a mobile app marketing agency, it’s crucial to consider your budget. Keep aside your budget and look for a company that can offer you the best-in-class services within that budget. You must consider choosing a company that delivers excellent web development services at affordable rates. By considering your budget and striking a balance between affordability and quality, you ensure that you're making a wise and informed decision. 

Timeframe: The next essential step to consider is asking the time mobile app marketing companies will take to deliver your project. If you feel the company hasn’t provided a realistic timeline and cannot meet the deadlines, then you should think twice before hiring them and look for other options. Also, if there is any change in the project delivery date, they must communicate to you or your team. A reliable and professional web development company should provide you with a realistic and transparent timeline. 

What are some of the best app marketing strategies?

Irrespective of how good your app is, if you don’t actively market it, you won't get the results you want. Therefore, we have assembled a list of app marketing strategies that will help you drive app downloads and propel your brand’s success in 2023.

Enable push notifications: Employ push notifications as a marketing tactic as they have the highest open rate compared to other marketing channels. According to a study by E-goi, a whopping 90% of notifications are opened, while emails are being opened at a rate of only 68.9%. 

Using push notifications, businesses can inform users about new products, discounts, events, and more.

App store optimization: App Store Optimization or ASO is one of the fundamental app marketing strategies to apply to both Play Store and App Store marketplaces. This strategy is used specifically for improving the ranking of your app within app store search results. This is important for your user journey because even if your campaign generates a large number of clicks to an app store to convert the leads into installs, your app still needs to be well presented on the list. ASO also requires you to utilize keywords just like SEO to help you rank higher on app stores. 

Create a landing page: Creating a landing page is a critical app marketing strategy that allows your users to learn more about your app on mobile and desktop. Make sure important information about your app is included in the landing page - the app name, features, links to your app on Play Store and App Store, call to action, and promo video. 

Target audience on social media: Social media can help you reach your target audience more easily. Social networks provide you access to important data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements. For example, with Facebook Ads, you can customize advertising as accurately as possible since ads are targeted solely at your potential users.

Content marketing: Mobile apps are built to resolve certain pain points of users and perform specific functions. And so, there are a number of topics to write about related to your app. For an app marketer, these topics present a great opportunity to apply content marketing to spread the word about their app. It involves writing blogs about your app and sharing them on relevant platforms. The range of topics that you can cover related to your app may include the app’s development process, thought leadership articles that talk about the market the app was developed for, and more. 

Create viral video content: Videos are undoubtedly the most popular form of content today. You can create videos for YouTube as it’s a powerful tool to spread the word about your product. An effective way to market an app is to create a fun video by playing sensational memes or using famous heroes.

If you want to create a promo video, keep it short and to the point. It’s crucial that you focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.

Engage a PR team or marketing strategists

Public relations specialists do market research, produce press releases, and launch email marketing campaigns to promote the launch of your new app. The benefits of your new app can be promoted on the radio, TV, podcasts, or even a well-known YouTube show with the help of an effective PR agent. You can also submit for app awards, which attract the interest of tech aficionados, with the assistance of some PR and marketing agencies.

How much does mobile app marketing cost?

Calculating the exact cost of app marketing depends on several different factors. However, the average cost of marketing an app can range somewhere between $25,000 to $50,000. 

To estimate the correct budget for your specific app, consider the following expenses:

• Market research ($5,000-$15,000)
• Market testing ($1,000 -$5,000)
• Social media promotion/ads ($1,000-$10,000)
• App Store Optimization (ASO) strategies (Up to $2,000)

Conclusion

The mobile app marketing agencies listed above have been shortlisted depending upon their services towards the clients and the global recognition they have received by offering their assistance to several businesses.

After getting in touch with some of the service providers and clients, we analyzed the feedback of the respective mobile app advertising companies and concluded whether the listed mobile app marketing agencies hold the required caliber to get featured.

In this race of the digital economy, the above-listed top app marketing agencies have already highlighted their niche with their client-centric mobile and web marketing services for the mobile app industry.

We hope that this list of the 'Top Mobile App Marketing Companies 2023' might come in handy for you in your future endeavors regarding mobile app marketing.