News

Instagram Report: Video Posts Have Higher Engagement Rate Than Photos

Photos or Videos! What attracts you more on Instagram?

Instagram videos

Over the years, Instagram has grown into a social media heavyweight and is now a complete powerhouse amongst social networks. You might want to reconsider if you think any different in 2018.

When Facebook bought Instagram for a whopping $1 billion in 2012, it raised plenty of eyebrows. The gamble seems to have clearly paid off, as Instagram is now worth $100 billion.

With features such as videos, direct messaging, and advertising, Instagram became a powerful tool for marketers, overshadowing others channels in the competition.

Photos or Videos?

According to an analysis report by Quintly, Video posts on Instagram profiles between January and September 2018 witnessed a jump of 21.2 percent in interactions than other media types.

Profiles with more followers seem to clearly understand this trend with 27 percent videos in their posts compared to smaller profiles with only 9 percent videos of their total feed.

Influencers also tend to use carousel format (mixing up to 10 photos or videos as a single post that friends can swipe through), more often than other Instagrammers.

Overall, the majority of Instagram posts are images (72.6 percent) as compared to videos (17.6 percent).

Post Description

Instagram is mostly known for visual inspirations and quick entertainment, so it came as a surprise that 31 percent of overall Instagram posts have more than 300 characters in their post description. On the other hand, only 1 percent of posts use no description at all.

Hashtags

Hashtags are an important tool for growing your Instagram presence by making your posts reach more audience. The distribution of the number of hashtags on Instagram posts are as follows:

  • 36.2 percent of the users used only 1-3 hashtags
  • 21.9 percent used hashtags between 4 to 10
  • 13 percent used 10+ hashtags
  • 28.9 percent used zero or no hashtags at all

Emoji

Do you ever use emojis to express yourself on Social media?Posts with 1-3 emojis gather the highest engagement rates but it came as a surprise when the study highlighted that 54.9 percent of profiles don’t use emojis at all.

Lastly, the finding confirms that interactions and engagements on Instagram posts are highest on weekends or more accurately 22.3 percent.
With all these updates, you can chalk out a new strategy of your Instagram account and fuel your growth to the new heights.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Apple Maps Crashed For Few Hours

4 min read  

Today, many of the iPhone users were left in disdain, as Apple Maps stopped working for a few hours today. If one tried to use Apple Maps, it was taking time to load results for about 30 seconds before timing out, and showing “No Results Found.” The map tiles appeared to be load normally

News

The Ultimate iOS 12 Guide : Release Date, New Features & Compatible Device List

4 min read  

Apple knows to keep the fans on their toe by making the hype around every major release. The keynote offering in the form of Worldwide Developers Conference 2018 is an excellent example. Although the event displayed a series of offerings for the users and in this article I am going to jot down the s

News

Google Stadia vs. Apple Arcade: Which Is Better?

2 min read  

Everyone wants a piece of the gaming streaming services industry. Recently Google announced its upcoming gaming platform called Stadia and a week later Apple introduced Apple Arcade with its Apple TV plus streaming services.Apple Arcade games will allow you to play games on any iOS devices,

News

PUBG 0.10.5 Update To Add New Weapons And Vehicles

2 min read  

A couple of days back, PUBG Mobile rolled out its new 0.10.0 update with Vikendi Snow map as its primary feature. But sadly, the last PUBG update received a lot of criticism for constant lags and latency issues, and even the absence of new Vikendi night mode and G36C weapon in its update.Based o

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.