News

Instagram Report: Video Posts Have Higher Engagement Rate Than Photos

Photos or Videos! What attracts you more on Instagram?

Instagram videos

Over the years, Instagram has grown into a social media heavyweight and is now a complete powerhouse amongst social networks. You might want to reconsider if you think any different in 2018.

When Facebook bought Instagram for a whopping $1 billion in 2012, it raised plenty of eyebrows. The gamble seems to have clearly paid off, as Instagram is now worth $100 billion.

With features such as videos, direct messaging, and advertising, Instagram became a powerful tool for marketers, overshadowing others channels in the competition.

Photos or Videos?

According to an analysis report by Quintly, Video posts on Instagram profiles between January and September 2018 witnessed a jump of 21.2 percent in interactions than other media types.

Profiles with more followers seem to clearly understand this trend with 27 percent videos in their posts compared to smaller profiles with only 9 percent videos of their total feed.

Influencers also tend to use carousel format (mixing up to 10 photos or videos as a single post that friends can swipe through), more often than other Instagrammers.

Overall, the majority of Instagram posts are images (72.6 percent) as compared to videos (17.6 percent).

Post Description

Instagram is mostly known for visual inspirations and quick entertainment, so it came as a surprise that 31 percent of overall Instagram posts have more than 300 characters in their post description. On the other hand, only 1 percent of posts use no description at all.

Hashtags

Hashtags are an important tool for growing your Instagram presence by making your posts reach more audience. The distribution of the number of hashtags on Instagram posts are as follows:

  • 36.2 percent of the users used only 1-3 hashtags
  • 21.9 percent used hashtags between 4 to 10
  • 13 percent used 10+ hashtags
  • 28.9 percent used zero or no hashtags at all

Emoji

Do you ever use emojis to express yourself on Social media?Posts with 1-3 emojis gather the highest engagement rates but it came as a surprise when the study highlighted that 54.9 percent of profiles don’t use emojis at all.

Lastly, the finding confirms that interactions and engagements on Instagram posts are highest on weekends or more accurately 22.3 percent.
With all these updates, you can chalk out a new strategy of your Instagram account and fuel your growth to the new heights.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

Facebook's TV Camera Can Be A Reality Soon

2 min read  

Facebook's rumored TV camera is what we are talking about. If we go by the words of  Cheddar's Alex Heath, the world's largest social network is working on a camera-equipped device that would be connected to the TV and let the user allow video call and engage other Facebook's en

News

CIA Joins Instagram, Captioned Its First post “ I spy with my little eye…”

2 min read  

Beware! CIA is watching you on Instagram.US-based security agency, the CIA launched its official account on Instagram, announcing its presence on one more social media platform. The CIA is already present on Facebook and Twitter.The news of the Central Intelligence Agency joining Instagram w

News

ServiceNow Integrate With Facebook’s Workplace To Form Chatbot

2 min read  

Workplace, a collaboration and communication application by Facebook teams up with ServiceNow in order to announce a new chatbot to make it convenient for employee's navigation inside Workplace chat.The chatbot is designed to answer the common questions related to HR or IT department’s

News

Android Malware Tricked More Than Half A Million To Download Affected Apps

4 min read  

The Android users now need to be more careful about what they download from the Google Play Store as we have just witnessed a huge outbreak of Android malware. This Android malware has reached over half a million mobile app users straight from the app store as people installed the affected mobile ga

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.