News

Instagram Report: Video Posts Have Higher Engagement Rate Than Photos

Photos or Videos! What attracts you more on Instagram?

Instagram videos

Over the years, Instagram has grown into a social media heavyweight and is now a complete powerhouse amongst social networks. You might want to reconsider if you think any different in 2018.

When Facebook bought Instagram for a whopping $1 billion in 2012, it raised plenty of eyebrows. The gamble seems to have clearly paid off, as Instagram is now worth $100 billion.

With features such as videos, direct messaging, and advertising, Instagram became a powerful tool for marketers, overshadowing others channels in the competition.

Photos or Videos?

According to an analysis report by Quintly, Video posts on Instagram profiles between January and September 2018 witnessed a jump of 21.2 percent in interactions than other media types.

Profiles with more followers seem to clearly understand this trend with 27 percent videos in their posts compared to smaller profiles with only 9 percent videos of their total feed.

Influencers also tend to use carousel format (mixing up to 10 photos or videos as a single post that friends can swipe through), more often than other Instagrammers.

Overall, the majority of Instagram posts are images (72.6 percent) as compared to videos (17.6 percent).

Post Description

Instagram is mostly known for visual inspirations and quick entertainment, so it came as a surprise that 31 percent of overall Instagram posts have more than 300 characters in their post description. On the other hand, only 1 percent of posts use no description at all.

Hashtags

Hashtags are an important tool for growing your Instagram presence by making your posts reach more audience. The distribution of the number of hashtags on Instagram posts are as follows:

  • 36.2 percent of the users used only 1-3 hashtags
  • 21.9 percent used hashtags between 4 to 10
  • 13 percent used 10+ hashtags
  • 28.9 percent used zero or no hashtags at all

Emoji

Do you ever use emojis to express yourself on Social media?Posts with 1-3 emojis gather the highest engagement rates but it came as a surprise when the study highlighted that 54.9 percent of profiles don’t use emojis at all.

Lastly, the finding confirms that interactions and engagements on Instagram posts are highest on weekends or more accurately 22.3 percent.
With all these updates, you can chalk out a new strategy of your Instagram account and fuel your growth to the new heights.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

Google Faces Criticism From Its Employees Over Pentagon AI Project

4 min read  

Google is currently helping the US Department Of Defense (DOD) for a project called Maven. With the assistance of the search giant, the military is conducting a research analysis on the drone footages from the war zone. On Google’s involvement in the DOD project almost 3,100 employees have sig

News

Now, Instagram Feed Posts Can be Shared As Stories

4 min read  

The social media apps have evolved with the time and offer features that make the user to scroll through the feeds whole day. The story is such a feature that helped the social media apps to attract more users with higher engagement. Facebook has also implemented the story feature to its app and the

News

How E-commerce App Can Increase Customer Lifetime Value

4 min read  

There are a number of metrics to judge and analyze an e-commerce business. You can look into bounce rates, conversion rates, and CTRs to gauge the performance of your business. But the most important of them all is the customer’s LTV or the Lifetime value.What is LTV of an App User and Why

News

WhatsApp Story Status Hits 450 Million User Mark

4 min read  

After imitating Snapchat Stories in early 2017, WhatsApp has garnered 450 million daily active users. In last year itself, WhatsApp eclipsed the daily users of Snapchat by the month of May. At present, WhatsApp has a total user base of 1.5 billion, which is clearly more than Snapchat and Instagram.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.