Uber Is All Set To Embed UberEats In Its Parent App
Mobile App

Uber Is All Set To Embed UberEats In Its Parent App

To minimize competition and increase profit, Uber is embedding UberEats in its parent app.

Uber Is All Set To Embed UberEats In Its Parent App

Uber, now synonymous to cab booking, has given tough competition in ride sharing and food delivery. And so, it has now decided to add its standalone UberEats app to the main app itself.

Uber CEO, Dara Khosrowshahi, was heard saying, “Suffice it to say we are starting to experiment in ways in which we can upsell our ride customers to Eats deals in a way that — you know, to be plain spoken — isn’t annoying . . . I will tell you that we are very, very early in the stages of exploring the many, many ways in which our Ride business can help continue to build our Eats business and vice versa by the way . . . I don’t want to give away too much.” on the company’s first earnings call last month.

Uber is making a web view of UberEats to make it accessible on its main app, with a fully functional web version as well. Also UberEats will still be fully operational on its standalone app.

Uber aims to increase its customer base with this move as riders would be able to see food delivery options, at the same time getting the 50% of Eats customers who do not ride in Uber to use it for transportation. This indeed, is a very strategic move, after its decision of adding 5 star rating to UberEats.

The merged app is available for all iOS users, only in a few cities, where no scooters or bike services are provided, such as NYC, SF, and LA. However, it's only available for 17% of Android users.

“Really what we are looking to do is significantly increase the percentage of our MAPCs [monthly active platform consumers] that use both products [ride-hailing and Eats] and when we see customers using more than one product, their engagement with the platform more than doubles” Khosrowshahi concluded on the call. “So not only does engagement with Uber increase, but the engagement with our individual products increases as well, so it’s kind of a win, win, win.”, said Khosrowshahi.

Uber knows the value of reaching more and more users to increase profit in coming years. Long way to go!

For more information on the latest Mobile apps news, stay tuned with MobileAppDaily.

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Rubric: Now You have The App For Perfect Image Caption

MAD Team 4 min read  

Social media has become everything now and people are more concerned about their social media identity. Now social media has changed the meaning of interacting with each other. Rather than connecting we keep on showing off with the help of digital technology. Now images have taken all the limelight

Mobile App

Disney's Movies Anywhere Lets You Watch Movies Hassle-Free in One Place

MAD Team 4 min read  

We all know the hardships of logging into a different account to watch different movies. Apple was the first to bring us the gift of binge-watching, a few favorites available on Google play made us switch to Android and weekly sale of Amazon tempted us to its classics. If you too can’t decide

Mobile App

21 Buttons: The App For Exploring The Latest Fashion Trends Raises $10 Million

MAD Team 4 min read  

21 buttons social-network mobile app for fashion lovers just raised $10 million in a series A funding. The app enables the users to share their fashion style with others and let them buy clothes with the needed information.The funding was led by the Kibo ventures along with some well-known i

Mobile App

App-Based Lender Branch App Bags $170M In Funding

MAD Team 2 min read  

Branch International, a San Francisco-based digital-lending startup which offers in lending loans to people of the developing countries who doesn’t own any bank accounts, has successfully raised $170 million in Series C funding.Matthew Flannery, CEO and Co-founder of Branch, said,&ld