Uber is All Set to Embed UberEats in its Parent App
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Uber is All Set to Embed UberEats in its Parent App

To minimize competition and increase profit, Uber is embedding UberEats in its parent app.

Uber is All Set to Embed UberEats in its Parent App

Uber, now synonymous to cab booking, has given tough competition in ride-sharing and food delivery. And so, it has now decided to add its standalone UberEats app to the main app itself.

Uber CEO, Dara Khosrowshahi, was heard saying on the company’s first earnings call last month,

Uber is making a web view of UberEats to make it accessible on its main app, with a fully functional web version as well. Also, UberEats will still be fully operational on its standalone app.

Uber aims to increase its customer base with this move as riders would be able to see food delivery options, at the same time getting the 50% of Eats customers who do not ride in Uber to use it for transportation. This indeed, is a very strategic move, after its decision of adding a 5-star rating to UberEats.

The merged app is available for all iOS users, only in a few cities, where no scooters or bike services are provided, such as NYC, SF, and LA. However, it's only available for 17% of Android users.

Khosrowshahi concluded on the call,

Uber knows the value of reaching more and more users to increase profit in the coming years. Long way to go!

Check out our detailed article on the Uber app development process here.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

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