Success Story

The journey of a Visionary Vijay Balasubramaniya

From Nowhere to a Successful Entrepreneur: The Success Story of Vijay Balasubramaniyan

The journey of a Visionary

As a part of his Ph.D. research at Georgia Institute of Technology, Vijay Balasubramaniyan was trying to find a solution to the most simple yet global problem- how to track the location of an unknown mobile number calling you? Based on technology developed in his research, he co-founded Pindrop Security with Paul Judge. A security solutions company that uses “acoustic fingerprint: detection techniques to detect and stop phone-based fraud. Prior to starting his own company, Balasubramaniyan worked in various engineering and research roles with Google, Intel, Siemens and IBM research.

Key Goal

One of the biggest challenge faced by financial services companies is the dependency on caller ID alone to ensure the legitimate identity of callers availing transaction-based services. However, with the advent of technology spoofing caller ID is a child’s play, raising a major security concern. Several large companies are meeting these security issues with voiceprints capture and tracking the numbers in a list, but those efforts get wasted with frauds using devices to change their voices. To combat such problems, Pindrop Security employs its phone printing process that can decipher the tiniest details of a phone call like audio cutoff frequency and trace the fraud calls.

The journey

Vijay Balasubramaniyan embarked upon this climb to innovation in the spring of 2011 when Georgia Tech VentureLab agreed to. That very spring, he bagged an acceptance into the introductory class for Flashpoint that expanded the founder’s knowledge on entrepreneurship in the technical field. The early years of the company include a grant from the National Science Foundation’s Small Business Innovation Research (SBIR) program and $150,000 funding from NSF.

VentureLab also introduced Pindrop to the investors across Atlanta and infosec community including Georgia Research Alliance(GRA). The company further achieved success in obtaining office space in the Advanced Technology Development Center (ATDC) incubator in Technology Square. In the video below, Vijay Balasubramaniyan explains how his company can once again bring back the faith in mobile phones.

Meenal <span> Creative Lead </span>
Written By
Meenal Creative Lead

She is a writer and content marketer at MobileAppDaily. She can mold the most annoying app into a gleaming stone. Her knack around the mobile apps is merely splendid. Her experience in the tech industry has assisted her in churning out the best and more importantly, unbiased mobile app reviews.

Success Story

Journey from a Couch to Couchsurfing App

4 min read  

What started as a small request to crash on someone’s couch in Iceland is now a B-Corporation with a membership of 11 million users across 240 countries. Fomenting affordable travel and facilitating cultural exchange, Couchsurfing offers a platform that reinvents the realm of travel. Though th

Success Story

How Yalantis Paved its Path to App Development Stardom

4 min read  

Alexander Kholodov was employed as a Game designer when the first edition of the iPhone debuted. He probably watched the entire presentation glued to his television (or maybe not). But that’s not important. What matters is the voice he heard, when an idea clicked somewhere in his prodig

Success Story

Roadmap to WillowTree’s Success in App Development Industry

4 mins read  

Over the decade, WillowTree has gone from developing apps for car parking to being the chief app development company for Regal Cinemas, the largest movie theater chain in the U.S. What started as a three-member company, now has over 300 full-time team members developing award-winning apps like the N

Success Story

Superhuman Learning Skills With Memerise App

4 min read  

In the spring of 2005 at the auditorium of Con Edison building, near Union Square in Manhattan, Joshua Foer met a man who changed him from a journalist to US Memory Champion in one single year. The man was no other than Memrise’s co-founder, Grandmaster of Memory Ed Cooke who now with the rest

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH