57% Of Customers Use Mobile Apps When Shopping In-Store - MobileAppDaily
technology

Over Half Of The Consumers Use Retail Mobile Apps while Shopping In-Store

Mobile apps are now influencing the retail shopping.

Over Half Of The Consumers Use Retail Mobile Apps while Shopping In-Store

While mobile commerce is becoming the new norm, more and more customers are relying on mobile apps to make their purchases.

Whether it is to redeem coupons or to locate sale items, about 57 percent of the customers have used a retail mobile app while in-store, new research by Yes Marketing states.

However, only 33 percent of the customers prefer to shop on their smartphones. They would rather use a tablet or a computer for a more personalized experience.

Jim Sturm, president of Yes Marketing, explains,

Michael Iaccarino, CEO and chairman of Infogroup, which is the parent company of Yes Marketing explains that the retailers need to adopt the right technology to meet customer expectations, as their preferences continue to evolve. He further added,

Other key findings from the report include:

  • About 49 percent of the customers say that visually appealing stores would compel them to shop at a brick-and-mortar location.
  • While 58 percent of the centennials do in-store shopping for visually appealing displays, Millenials are more interested in local events(36 percent) and additional services(42 percent).
  • Almost all consumers(about 90 percent) purchase in stores at least once a month, 60 percent say that they shop in stores to see the items in person.  

The report also disclosed that retailers are still wrestling to improve their overall mobile app experience. An equal number of customers prefer a desktop over mobile for in-store shopping because it's faster to make purchases and easier to compare shops which are an indication that brands still cannot make their mobile experience perfect.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

technology

Mobile Readiness Is Key To E-Commerce Websites in 2019

4 min read  

Mobile e-commerce used to be considered a “cherry on top” for desktop online retail. As smart mobile devices became more widespread and accessible, people began incorporating them into the e-commerce journey—but primarily to search and browse products rather than conduct transactio

technology

Apple WWDC 2019 Keynotes: Top 6 Announcements

2 min read  

Event Date: June 3 to June 7Event Venue: McEnery Convention Centre stage, San Jose, CaliforniaThe Apple Worldwide Developers Conference (WWDC) 2019 is a showcase for Apple to generate the hype about its variety of upcoming and existing software. It is a chance to connect with thousands of co

technology

How to Resolve Most Common Issues of Norton Anti-Virus

2 min read  

Norton AntiVirus is one of the best-known Antivirus programs that can save you from a lot of potential damage that you may experience in the world of tech. The product is distributed by Symantec Corporation and deploys signatures and heuristics to identify viruses. With features like e-mail spam fil

technology

Apple Business Chat: The Giant's Move Towards Customer Centric Conversations

4 min read  

Apple is all set to bring its innovative business chat into the production of new iPhones having iOS 11.3. The company is aiming to introduce Apple Business Chat in order to make chatting experience more personalized for the users. And, the most delighting feature for the users is the app doesn&rsqu