Online Shopping - Users Spend More Via Mobile Apps Than Website
News

Mobile Shoppers Make More Purchases Through App As Compared To Website

Mobile apps are no longer a tactic, but a strategic plan for online businesses.

Mobile Shoppers Make More Purchases Through App As Compared To Website

With the evolution of smartphone technology, more and more companies are becoming aware of the fact that they need to have a mobile app for their businesses to see new heights.

While the percentage of mobile users have surpassed the percentage of desktop users way back, app usage has also seemed to overshadow the website usage lately. Research shows that users spend 90 percent of their time on mobile apps and only 10 percent in browsing the rest of the internet.

But why do people prefer mobile apps more than websites? The consumer prefers mobile apps over websites due to seamless user experience, speed, various features, and special deals and offers.

In-App Purchases

The mobile app shopping is at its all time high. In a recent study made by Button, the mobile commerce partnerships platform, it was shown that mobile shoppers did 108% more shopping through mobile apps rather than on the mobile web over the holidays.

According to Adobe, smartphones made up for 51% of holiday shopping traffic and accounted for 30% of sales. This represents a 55% increase in revenue from mobile in the past 12 months, which aggregates to roughly around $38.8 billion. Mastercard’s data indicates that overall sales grew by 5.1%, and boasted that retail had the ‘best’ season in six years.

Marketplace behavior revealed that shoppers browsed more and spent 121 percent more than the average of 2018 prior to the holidays. There is also a 108% rise in the number of app installs during the period.

Thanksgiving emerged out to be the most prominent event for mobile shopping, while Cyber Monday issued the highest purchase volume throughout the entire holiday season. The study showed that 7 out of 10 Cyber Week shoppers were new users while 1 out of 3 users made another purchase within 45 days.

Marketers are going to focus more on acquiring new users and turing them into power shoppers in 2019. Power shoppers who shopped within 30 days of Cyber Week generated over 22% of the sales within the holiday period, made more than six shopping trips, and made purchases more than the average shoppers. These users are likely to shop in the upcoming months showing a strong presence of user loyalty.

Shopping App

Gaming purchases were at peak on Black Friday, with subscriptions for PlayStation, Call of Duty, and Xbox Live memberships all ranking in the top five. Toy purchases such as LEGO Classic, Paw Patrol, L.O.L Surprise! Doll and Sharpies made their top 5 debuts on Thanksgiving and Cyber Monday.

Shopping App

Emily Kalen, Senior Manager of Customer Acquisition, Boxed said,

Shopping apps came out as a winner of holiday season shopping for 2018, delivering 14% higher conversion rate than mobile web. In-app revenue was also 117% higher that as compared to mobile web.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Dropbox Buys HelloSign for $230 Million, Gets Workflow And E-Signature Functionalities

2 min read  

Dropbox, the leading global platform for syncing and sharing files in the cloud, has announced that it has agreed to pay a hefty $230 million to HelloSign.HelloSign, the San Francisco based company that provides lightweight document workflow and e-signature services, has more than 80,000 custome

News

YouTube To Change The Whole Way Of How You Navigate Videos

2 min read  

YouTube is currently revamping its mobile app to make it easier for users to navigate through videos. The company declared that it would roll out a new horizontal swiping feature that let users move forward or backward through the videos.According to the design team that brought it to realizatio

News

Era Of Mobile Apps: How They Have Changed The Way We Live

4 min read  

There is no denying that mobile apps have changed every aspect of our lives. Whether you have to travel, buy groceries, order food, communicate, or perform a banking transaction, there is an app for everything.With all this happening around us, tech and mobile apps have redefined the social norm

News

Netflix Decides Not To Pay ‘Apple Tax’ Anymore

2 min read  

Netflix iOS app has currently ditched the ability for new users to use iTunes billing as a payment method across all global markets. The change occurs four months after Netflix was seen testing a bypass of iTunes billing across many markets worldwide.The current subscribers who use iTunes billin