News

Why Chat app Line Is Trending In The Market Of Cryptocurrencies

In order to make Line products stickier with users, Chat app Line is reportedly considering a new step into Cryptocurrencies and blockchain technology

Line Chatapp

After introducing services like food delivery, job searches, and online video streaming, Line is ready to make its next big move. The aim of these changes is to reward its 168 million monthly active users, content curators and advertisers across its main markets of Japan, Taiwan, Thailand, and Indonesia.

Ever since Line went public via a dual Japan-U.S. listing that raised $1.1 billion in 2016, it’s been struggling to retain user engagement. For the first time last year, the company lost many of its app users from its core markets, incurring a loss of nearly two-thirds of its users.  In order to resolve this issue and make Line products stickier with users, the company is working to integrate cryptocurrencies into its messaging platform. The new changes will be featured in Line’s staple feature- Line Pay. It is the virtual currency offered by Line in its social games and to buy content such as stickers on its platform.

Line, with a net worth of 1.2 trillion yen ($10.6 billion) is keen on capitalizing on both the technology of cryptocurrencies and the hype surrounding bitcoin. The Tokyo-based company, Line Corp. is in discussions with a number of potential partners, including bitcoin exchange Upbit, over possible tie-ins around the app’s payment services. Speculations, however, denied by Line representatives state the company’s potential alliance with South Korean bitcoin exchange Upbit. The key aim of these efforts by the company is to create products that not only engage users within Line’s ecosystem but retain them in the, despite the emergence of other competitors.

The line isn’t the only messenger app that’s making a move in cryptocurrencies and blockchain technology. Tech giants like Facebook is also experimenting with the cryptocurrencies and could potentially integrate it into Facebook’s platform. Last year, Waterloo, Ontario-based messaging app Kik Interactive Inc. too raised $100 million through an initial coin offering and use the funds for integrating blockchain technology into its platforms. Although many investors have criticised the market’s interest in cryptocurrencies and blockchain technology as a fiasco bubble for funneling excess into the stock market. Yet the Companies like  Long Island Iced Tea Corp. (now Long Blockchain Corp.) and  Seagate Technology Plc, have seen a huge surge in their shares over the course of last two years. Line’s share price got a 10 percent bump in Japan yesterday, but ultimately it's yet to be seen how the company will utilize the blockchain technology and the effects it’ll entail.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

Pokémon Go Maker 'Niantic' Raising $200M at $3.9B Valuation

2 min read  

It has been reported by some sources that Niantic is reportedly raising $200M to reach at a $3.9B valuation. According to people familiar with the matter, Pokémon Go Publisher Niantic is currently seeking to raise at least $200M that would increase the company’s total valuation to a tot

News

PUBG Zombie Mode Update 0.11.0 Brings ‘Survive Till Dawn’ Mode

4 min read  

PUBG Zombie Mode update 0.11.0 is here, and we all are excited to experience the much-anticipated PUBG zombie survival mode that is complimented by a lot of other features like Resident Evil 2 main menu theme and music, Moonlight to Vikendi map, and more.The PUBG Zombie Mode Update has also chan

News

Intel Tweaks GPUs To Refine Overall Performance

4 min read  

The PC chipset maker revealed two new highlights intended to enhance the effectiveness of PCs running security programs that identify and cut-down hacking programs. Intel laid out the features toward the beginning of the RSA Conference, one of the biggest yearly cybersecurity events.“Spect

News

Instagram Added Portrait And Landscape Format To Its Album Feature

4 min read  

Finally, Instagram added the option that users were craving for a long time. Instagram, now lets you post portrait and landscape images in a single album.In February, the company added the feature to post up to 10 photos together in a single post with the name album. After the update, the users

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.