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Date: April 03, 2024

See what all ICE London 2019 brought to the table of the gaming industry.

ICE Totally Gaming, one of the significant gaming event that is held globally is concluded yesterday and a lot of happened in the three-day event. The annual launch pad for gaming innovation is the best platform for gaming visionaries.

Revitalized favorites and a good number of vibrant new titles is what Microgaming aimed for at ICE London 2019 this time. The online gaming giant witnessed phenomenal growth and introduced many new stunning games in 2018. We saw some very entertaining display of breathtaking titles at ExCel London, at ICE 2019.

The three action-packed days from February 5 - 7 saw Microgaming unveiling its plan for the rest of the year, which brought along a diverse roster of premium content, exclusive games and many celebratory events scheduled held at the well-known Microgaming Bar (N5-120).

The latest technologies have propelled online mobile gaming on smartphones, and the success of Microgaming’s offerings is a real example of that.

What All’s On The Menu Of Microgaming?

Microgaming showcased six top-of-the-line game studios at its stand, with each having a specific mission to produce exciting and exclusive content not just to meet but exceed the expectations of Microgaming customers world-over.

The award-winning company invited the attendees to experience first-hand captivating features, mechanics, and artwork of its latest releases.

The attendees directed the journey by taking a trip back to the 70s era through the new ‘Village People’ online slot, a creation of the Fortune Factory Studios. The second game, ‘Agent Jane Blonde Returns’ from Stormcraft Studios promises many espionage escapades with an iconic superspy making a thrilling comeback.

The hotly anticipated latest ‘Lara Croft’ game from the ‘Triple Edge Studios’ and ‘Shogun of Time’ from Just For The Win are both all about fearless heroines that continue to rule the charts everywhere. In fact ‘Tomb Raider 1’ (featuring Lara Croft of course!) is counted amongst the best classic PC games for the smartphone that will race you through your childhood! 

Then there was the ‘Banana Odyssey’ from Slingshot Studios, which is all about simian space antics, having a mass appeal in all parts of the world. ‘Blackjack’ from Switch Studios further strengthened Microgaming’s hold over the table games category.

Continued Efforts Towards Sustainability

While helping players experience dazzling new worlds, Microgaming showcased its continued commitment to minimization of environmental impact and sustainability, both an integral part of Microgaming PlayItForward, their Corporate Social Responsibility (CSR) program, through an eco-friendly exhibit at ICE.

Their environmentally-sustainable stand featured all kinds of recycling facilities apart from reusable and compostable materials. Microgaming Bar is set to adopt an absolutely zero plastic policy as well.

In support of Clarion and Ecobooth’s initiative towards the reduction of trade show based, Microgaming recycled all the standard materials and graphics at the end of ICE 2019.

What We Forsee In ICE 2020

Going forward, ICE Totally Gaming represents the entire gaming industry, and with all the innovations that were introduced this year, we wish to see it moving with greater pace.

Technologies like AR, VR, and ML have already made their way into the gaming industry, therefore, moving to something like real-time experience can be exciting.

ICE continues to be the leading industry event due to its size and scale, the quality and quantity of the audience and the consequent networking and business development opportunities it offers.

ICE keeps on being the significant gaming business event because of its size and scale, the quality and amount of the crowd and the subsequent administration improvement openings is remarkable.

By Arpit Dubey

Arpit is a dreamer, wanderer, and a tech nerd who loves to jot down tech musings and updates. With a logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.