Hackers Targeting Reward Apps Like Dunkin' Donuts Perks Program & My McD’
Mobile App

Hackers Targeting Reward Apps Like Dunkin’ Donuts Perks Program and My McD’s

In the U.S., more than $100 billion reward points go unredeemed in a year.

Hackers Targeting Reward Apps Like Dunkin’ Donuts Perks Program and My McD’s

Everybody thinks twice before spending their money but if they are getting something in return for their purchase in the form of rewards, or loyalty points then customers tend to take purchase decision faster.

Reward apps and loyalty programs are a great way to save money but they are also a vulnerable target for hackers. The New York Times reported that the rewards app compromised the personal data of the users. Big brands like McDonald's, Dunkin' Donuts, Marriott and many more experienced hackers gaining access to information on their reward apps.

Rewards apps act as a great source to have free stuff for the users whereas these apps help brands in analyzing the consumer spending pattern and their consumption habits, in addition, it encourages customers to spend more money.

According to a loyalty-fraud prevention group, due to these loyalty and rewards programs approximately $1 billion is lost within a year to reward apps hacking. The Javelin Strategy & Research firm stated that non-card fraud crimes nearly reach to double within the period of 2017 to 2018.

reward apps hacking

In an interview with the New York Times, Kevin Lee, an expert in risk analysis at the data security firm Sift, said loyalty apps rewards are "almost a honey pot for hackers" and give "the path of least resistance" to private information.

In a data breach last year, hackers took advantage of the loyalty app of Dunkin Donuts’ DD Perks program, and exposed the data of the customers. McDonald’s customers also complained about the hacking of their accounts on McDonald’s loyalty app, My McD’s. 

Users complained that the hackers placed unauthorized orders, which also included some orders worth more than $1000.

However, acknowledging the “some isolated incidents," a McDonald’s representative said that they are “confident in the security of the app.”

As per the research from LoyaltyOne, there are approximately 3.8 billion rewards memberships in the U.S., exceeding the number of consumers by ten times.

Companies use these loyalty scheme programs to customize services and deals for users that are willing to provide their personal data such as date of birth, payment card numbers and location data.

Emily Collins, a Forrester Research analyst, argued that business houses are collecting too much data, which is usually “more than they can actually use.”

She further added,

Consumers generally provide more data and many of them don’t inspect their accounts carefully. There are over half of the rewards scheme memberships who are inactive in the U.S. and over $100 billion a year in rewards points remain unredeemed.

Now it is upon us to think whether the cashback and other deals that we are getting from money-making apps are worth more than the amount we are sacrificing.

For more informative articles related to the mobile app industry, stay tuned to MobileAppDaily.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Android All Set To Get Mobile Previews From Netflix

4 min read  

Netflix is an original major streaming platform for on-demand TV shows and movies ad-free, with 125 million subscribers. And in one of the significant development, Netflix will soon be introducing Mobile Previews to Android. Though, Netflix didn’t disclose the exact date when the Mobile Previe

Mobile App

How To Advertise Your Business On Google Maps

4 min read  

Google is the best platform to advertise anything. Be it your personal brand or in-house promotion; Google is always preferred over other platforms. But do you know that advertising on Google Maps is also possible? Yes, you heard it right. Google Maps marketing can help you to attract nearby custome

Mobile App

ServiceNow Integrate With Facebook’s Workplace To Form Chatbot

2 min read  

Workplace, a collaboration and communication application by Facebook teams up with ServiceNow in order to announce a new chatbot to make it convenient for employee's navigation inside Workplace chat.The chatbot is designed to answer the common questions related to HR or IT department’s

Mobile App

Aptoide, A Play Store Competitor, Rebels Against Google Hiding Its App

4 min read  

Google has been accused by Aptoide for not letting other Play Store alternatives to be visible on its Store. Also, since Android is not completely controlled by Google, Google does not have the authority to force any ban on app even though some guidelines are set that are required to be followed by