Hackers Targeting Reward Apps Like Dunkin' Donuts Perks Program & My McD’
Mobile App

Hackers Targeting Reward Apps Like Dunkin’ Donuts Perks Program and My McD’s

In the U.S., more than $100 billion reward points go unredeemed in a year.

Hackers Targeting Reward Apps Like Dunkin’ Donuts Perks Program and My McD’s

Everybody thinks twice before spending their money but if they are getting something in return for their purchase in the form of rewards, or loyalty points then customers tend to take purchase decision faster.

Reward apps and loyalty programs are a great way to save money but they are also a vulnerable target for hackers. The New York Times reported that the rewards app compromised the personal data of the users. Big brands like McDonald's, Dunkin' Donuts, Marriott and many more experienced hackers gaining access to information on their reward apps.

Rewards apps act as a great source to have free stuff for the users whereas these apps help brands in analyzing the consumer spending pattern and their consumption habits, in addition, it encourages customers to spend more money.

According to a loyalty-fraud prevention group, due to these loyalty and rewards programs approximately $1 billion is lost within a year to reward apps hacking. The Javelin Strategy & Research firm stated that non-card fraud crimes nearly reach to double within the period of 2017 to 2018.

reward apps hacking

In an interview with the New York Times, Kevin Lee, an expert in risk analysis at the data security firm Sift, said loyalty apps rewards are "almost a honey pot for hackers" and give "the path of least resistance" to private information.

In a data breach last year, hackers took advantage of the loyalty app of Dunkin Donuts’ DD Perks program, and exposed the data of the customers. McDonald’s customers also complained about the hacking of their accounts on McDonald’s loyalty app, My McD’s. 

Users complained that the hackers placed unauthorized orders, which also included some orders worth more than $1000.

However, acknowledging the “some isolated incidents," a McDonald’s representative said that they are “confident in the security of the app.”

As per the research from LoyaltyOne, there are approximately 3.8 billion rewards memberships in the U.S., exceeding the number of consumers by ten times.

Companies use these loyalty scheme programs to customize services and deals for users that are willing to provide their personal data such as date of birth, payment card numbers and location data.

Emily Collins, a Forrester Research analyst, argued that business houses are collecting too much data, which is usually “more than they can actually use.”

She further added,

Consumers generally provide more data and many of them don’t inspect their accounts carefully. There are over half of the rewards scheme memberships who are inactive in the U.S. and over $100 billion a year in rewards points remain unredeemed.

Now it is upon us to think whether the cashback and other deals that we are getting from money-making apps are worth more than the amount we are sacrificing.

For more informative articles related to the mobile app industry, stay tuned to MobileAppDaily.

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
New Delhi, India
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Deliveroo Eyes News Funding To Help It With $4B Valuation

MAD Team 4 min read  

Deliveroo, a food delivery app is reportedly in talks to raise more funds that are expected to help the company to be valued at $4 billion. The hundreds of millions of pounds funding are anticipated to come in from the existing and new investors.According to speculation by the Sky News, by addin

Mobile App

Uber Added Tipping Option To Let the Customer Give Some Extra To The Driver

MAD Team 4 min read  

The  carpooling giant Uber seems to make some change in its app and the services in the coming time. The company started with the tipping options for the riders. Have you ever tipped your driver after the ride , when you feel like giving some extra for his well behave and excellent driving. Now

Mobile App

Dell's New App Will Show Calls And Texts From Your Android And iOS To Computers

MAD Team 4 min read  

Dell, the computer technology firm and one of the largest computer manufacturers is making things more convenient for its users. The company introduced a new app that will connect the smartphones to its computers for messaging and texting. The app will enable the users to get their smartphones notif

Mobile App

Research Reveals Your Trusted App Share Your Data With Third Party Services

MAD Team 4 min read  

There is no point in debating over the topic how much mobile apps have influenced us. Mobile app world had entirely over the world and through digital technology it hold the power to gain your goals. Now, these applications have access to all the data stored on our phones. And through this informati