News

User-Friendly App Is The Key For Maximum User Retention

Keep more focus on making your app user friendly

User-Friendly App Is The Key For Maximum User Retention

The mobile app market is getting more intense every day with the addition of hundreds of apps to the app stores. With the introduction of new technologies such as AR and VR, app business is growing at double pace. However, in developing an app that stands out of the crowd and users get addicted to it requires extra efforts on basic factors of the app.

App Annie, the app market data and insight company released a survey report that states that user-friendly apps have the maximum retention of the users. The company carried out a survey by asking what helps in attaining the maximum user retention considering the to mobile app factors. Among all the top factors that drive the user retention, user-friendly experience voted by 59% of the people as the key feature.

Research Graph

35% selected ‘value-added features’ as the prime factor and the reason for users visiting again to the app. The third place is acquired by the ‘Targeted relevant content’ with 29 %, however, the user-friendly experience is almost double than the ranked 2 and 3 factors. The ‘network effect’ and ‘personalized communication with the users’ scorer worst in the survey with 15% and 17%  respectively after 7% said they have no idea.

Research Graph

“Developers will want to balance creating the best possible in-app experience with using these other factors as ways to cement or incrementally improve retention. Given that it’s less costly and more effective to retain an existing user than to acquire a new one, this is an area worth investing in” App Annie reported.

In a report that the company released on 26th of September said that it surveyed over 800 app marketers to know what will be the app market budget in future. App Annie reported that out of 800 marketers 63% believe app market budget will increase in general. Where 23%  said that the app market budget will ‘increase a lot’. On the other hand, only 5% of the marketers shared that their app market budget will decrease in the coming time.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Fixes To Apply When Your Google Play Store Is Not Working

4 min read  

At some point or another, we all have faced the issue of 'Google Play Store not working'. This issue of Google Play Store is not new but it has been happening for quite some time now.This whole situation can be further divided into a whole list of issues with the Google Play Store and so

News

ICE London 2019 - Microgaming Aiming For A Year Of Exciting Diverse Content

4 min read  

ICE Totally Gaming, one of the significant gaming event that is held globally is concluded yesterday and a lot of happened in the three-day event. The annual launch pad for gaming innovation is the best platform for gaming visionaries.Revitalized favorites and a good number of vibrant new titles

News

Apple May Introduce Cheap iPad Model With Apple Pencil Support

4 min read  

Apple announced a press conference next week that will be held in Chicago. According to the rumors, the company may announce its new cheaper iPad model at the conference. However there is no confirmation yet by Apple but Ming-Chi Kuo, the KGI analyst has leaked the information.The conference has

News

Uber and Law Authorities Settles Down for $148M Over 2016 Data Breach Scandal

2 min read  

Uber, the ride-hailing giant, has finally agreed for paying $148million to the legal authorities for its data breach scandal. In 2016, the hackers stole almost the data of its 25 million users by breaching the company’s data security firewall.In late 2017, Dara Khosrowshahi, Uber CEO uncov

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH