technology

The Financial Times Back To Apple After It Abandoned The Platform in 2011

Financial times is again joining the App store with the launch of its iOS app

Financial Times Back To Apple

The Financial TImes (FT) who had abandoned the iOS platform six years ago now launching its app in the App Store. The company is launching its iOS app for the U.K and U.S  based subscribers to easily access the content.

In 2011 the company abandoned the Apple due to some disagreement over the revenue and data sharing. According to the peoples who were familiar with the matter, the Apple was asking 30% cut of any subscription that generated through the iOS app. FT seems to disagree with the deal and decided to invest in the mobile website instead of a native app. Since then the company is sharing its full content range to the subscribers via the mobile site.

With the launch of the app in the App Store FT believes that the reader engagement will boost up in no time. The idea is to increase the engagement of the subscribed users which will extract the more revenue in the long run.

According to The Street Wall Journal  Cait O’Riordan, the FT’s chief product and information officer said “We know that an engaged reader results in a larger lifetime value” and also shared his view about the app by saying “We want to know if a native app can help drive that engagement number.”

The FT apps are only accessible to the existing subscribers which mean no new user can subscribe the service via an app. In order to subscribe a user need to visit The Financial Times website before logging in. This system saves the FT from sharing any part of the revenue from subscription and also allow to collect the data directly from the subscriber.

This system from the FT won't give much of new subscribers but will help to increase the existing subscriber's engagement exponentially. Having the app will give numerous advantages to the company. The iOS app will deliver many technical favors to the company which ultimately lead to the more stable and regular connection between the FT and subscribers. The mobile apps will let the user the access the FT content more easily and in less time. Along with this the app also lets the user remain logged in, and more seamless experience while watching a video or reading the content. The user can also download some of the content to go through it when they have no internet connection.

Currently, the mobile holds the 55% of the page views of the Financial Times content. Investing in the native mobile app is a wise step by the company considering the mobile app technology driven system. The company has to compete with the rivals who already have the mobile app like Bloomberg, the Economic TImes and Barron’s.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
technology

Top Android Features That Are Inspired by Apple

4 min read  

Android and iOS have always been arch rivals of each other, and are in a constant race to become the most preferred operating systems by a large share of smartphone users in the world. Having said that, Android is currently gaining over iOS in the global smartphone market by a decent margin and the

technology

How You Can Send A Text Message From Your Computer

10 min read  

Texting is something, which we can’t stay away from, and after the transformation of the smartphones. It has altogether changed. We have multiple platforms from where we can send the text and chat with our friends and family. You can do it from your phone, tablet, or even from a smartwatch as

technology

The iOS Guide Explaining How To Set Up Apple Pay Cash

4 min read  

Be it the last year or the ongoing year, Apple Pay Cash has made quite a buzz in the iOS domain owing to its superb features. As soon as the features have gone live they have excited users like anything. As the name suggests, the feature makes it easy for users to send and receive money between iOS

technology

What is the Future Scope of Google Progressive Web Apps?

4 min read  

If we consider the future of web development, it has a long way to go, but there are other aspects of it, which need to be looked into.The applications that provide a friendly and smart user interface and curbs the need and requirement to download the application is termed as a Progressive Web A

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.