Facebook Leads Ad Networks For Offering Rewarded Video
Press Release

Facebook Leads Ad Networks For Offering Rewarded Video

Report also shows features leading advertisers who repeatedly show up across different ad formats and platforms.

Facebook Leads Ad Networks For Offering Rewarded Video

TEL AVIV, Israel - June 26th, 2019 - SOOMLA, one of the well known industry leaders in mobile ad measurement and insights, has released their first Monetization Benchmark report for the year 2019.

This report offers an in-depth comparison of the Monetization levels that were collected from hundreds of apps along with the ranking of monetization providers in the mobile industry.

By providing accurate mobile app monetization benchmarks about first impression eCPM and overall average eCPM, SOOMLA aims to deliver all parties critical data for negotiating deals in relation to this. Unbiased data featured in these reports can be easily utilized by both domestic as well as international ad networks, advertisers as well as publishers.

All of this data mentioned in the report is based on information that is collected through the SOOMLA platform i.e. from over 100 million users and more than 2.1 billion impressions in eight countries over a span of 3 months from January of 2019 to March 2019.

The data presented by SOOMLA’s analysts is unique and not commonly accessible by everyone as the majority of the mobile apps today are already utilizing advertising as a primary monetization channel.

However, most mobile app developers only know the average eCPM rates that they earn, but are not aware of what is occurring in the rest of the mobile app industry and are often not even exposed to the entire data about the ads that are being placed in their own applications.

Yaniv Nizan, Co-founder and CEO of SOOMLA, stated,

Key Findings From The Report

The Rewarded video type seems to offer the highest eCPM in comparison to the in-app interstitials. This report also shows that Facebook leads the ad networks for offering this ad type as far as impression volume goes.

With that being said, unlike in the US as well as in non-US countries, Facebook doesn’t offer the most competitive eCPM amongst the leading networks of the IT sector.

Additionally, the report has a section dedicated to the top-performing advertisers per ad type and platform. Ad-networks can accurately see exactly which advertisers are buying aggressively for each and every ad format and platform, while publishers can gain valuable insights into which advertisers are an appropriate fit for direct deals per ad format as well as for the platform.

Latest insights from Soomla show that the rewarded video generated the highest eCPM globally during Q1 2019, knocking out interstitials. Facebook clearly leads the ad networks offering this ad type – especially in the US.

The report also shows there are a few advertisers who repeatedly show up on the “top 10 advertiser list” across different ad formats and platforms.

About SOOMLA

Founded in 2012, SOOMLA leads the in-app advertising sphere. In-app advertising is a successful monetization strategy for mobile publishers and this is the latest trends shaping the mobile industry. The company’s technology provides mobile app publishers insight into the revenue they are generating from advertising as well as critical visibility into what ads are placed in their app.

This platform makes these insights really accessible to end-users specifically by tracking revenue per user, per segment, per cohort and also per traffic source. SOOMLA is used by a number of top game publishers for making better monetization decisions. For more information, you can visit SOOMLA.

MAD Team
Written By
MAD Team

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Press Release

Swiggy Hires Dale Vaz As The Company's New Head Of Engineering And Data Science

4 min read  

Swiggy, India based food delivery service has appointed its new Engineering head for the company’s exponential growth. Dale Vaz has been appointed as the company’s new Head of Engineering and Data Science. He will be leading Swiggy’s talented technical team for boosting up the comp

Press Release

ironSource Launches Revolutionary User Ad Revenue Measurement Solution

3 min read  

Leading mobile monetization and marketing company, ironSource, announced today the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to measure ad revenue on the user level accurately, and link that data to the marketing channel which brought in that specific user.

Press Release

App Radar Launches a Free ASO Tool to Support Student and Start-Up App Developers

4 min read  

App Radar, the fast-growing Austria based app growth agency, recently launched a free version of their comprehensive ASO (app store optimization) tool.The App Radar team saw a lack of free app growth tools available to sprouting app developers and moved quickly to build one. Many app publishing

Press Release

dayzz Launches Personalized Sleep Training App Based on Big Data Analysis

4 min read  

Innovative corporate sleep solution provider dayzz launched today its sleep training app built for enterprise workforces, which will help improve sleep while reducing employer costs related to decreased productivity, accidents, and inefficient health care utilization. In the US, over 30% of the adul