'Customer Friendship' App Dixa Raises $14M in Series Funding
Mobile App

Customer Friendship Platform Dixa Raises $14M

The company focuses on providing seamless and personalized customer support.

Customer Friendship Platform Dixa Raises $14M

Dixa, a Copenhagen, Uk-based startup that provides customer service to companies has reportedly raised $14 million in Series A funding. The investment round was led by Project A Ventures, with SEED Capital also participating in the effort.

The first ‘Customer Friendship Platform’ was founded back in 2015 by Jacob Vous Petersen and Mads Fosselius focuses on using smarter technology to provide much more personalized customer support. It works on multiple platforms including phone, chat, e-mail, and Facebook Messenger, and provides an intelligent routing system that carries support requests to the right people in the organization.

Mads Fosselius, co-founder and CEO says,

He further added,

The newly raised capital will be used by Dixa to accelerate its mission across Europe and the U.S., develop the next-gen customer engagement software, and expand its operations to new offices in London and Berlin.

Dixa competes with Zendesk, Freshdesk, Salesforce Servicecloud and Avaya, Cisco, and 8×8 to some degrees, but it is different as it is a one-channel neutral platform that helps friends connect and communicate, but only for engagement between brands and customers. That is the reason it is called the ‘Customer Friendship’ platform.

Dixa is on a mission to empower customers and brands to build stronger relationships. Agents can know each customer and their history as they call, email, or message the company, using the tools provided within, which helps them provide a friendly, personalized experience every time.

Uwe Horstmann, General Partner at Berlin-based venture capital firm Project A, said,

Currently, Dixa is targeting “customer-centric” brands with 5 to 500 agents, such as companies in the travel, e-commerce, fintech, and transport sectors. Its customer base spans 23 countries, partnering with brands like Bosch, Interflora, Danish design icon Hay, and food waste movement company Too Good to Go.

MAD Team
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