What happens on your iPhone does not necessarily stay on your iPhone
Customers' trust in Silicon-Valley based tech companies is hitting a new low. Apple, which has a reputation for putting the privacy of its customers first, was first alleged by three iTunes users, Leigh Wheaton, Trevor Paul, and Jill Paul.
A new class action lawsuit against Apple has put its private reputation at risk, and it claimed to be differentiated from companies leaking user data like Facebook, Google, and Amazon.
The case is Wheaton vs Apple Inc., 19-cv-02883, U.S. District Court, Northern District of California.
Leigh Wheaton, Trevor Paul, and Jill Paul accused Apple of unlawfully collecting their iTunes listening data and selling them to third parties without taking their consent. The data includes full names, home addresses, and listening preferences, including titles and genres of music tracks.
The plaintiffs accused that a third party of buying a list of iTunes users based on varied different demographic requirements.
More than 100 plaintiffs are seeking an over $5 million in total damages. They are looking for a compensation of $250 for every Rhode Island iTunes customer whose information was revealed and $5,000 for each user in Michigan, according to the state's respective privacy laws.
The statement above mocked Apple’s ad slogan showcased at the Consumer Electronics Show in 2019, “What happens on your iPhone stays on your iPhone.”
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z— Chris Velazco (@chrisvelazco) January 4, 2019
The new lawsuit also mentioned that Apple has given the listening data of the users through its MediaPlayer Framework APIs without any consent. It relates to a problem raised by David Benson, an iOS developer, in 2016 that pointed out third-party app developers are getting access to titles of all songs bought by a user on iTunes.
“We use information about your device, account, purchases, downloads, and browsing, including search terms, in Stores in order to ensure that ads in the Stores are relevant. We create groups of people, called segments, who share similar characteristics and we use these groups to deliver targeted ads.”
Apple has yet to comment on the issue. It would be interesting to see how this lawsuit will turn out.
Is it right to say that no firm takes the privacy of users seriously?
She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.