News

Cambridge University And Babbel App Come Together For English Test

Cambridge University join hands with the Babble to provide English Language certification

Cambridge University join hands with the Babble to provide English Language certification

The Germany based language-learning mobile app maker, Babbel teamed up with the Cambridge University’s English language certification stream. Babbel, which also holds the position of the highest grossing app maker in mobile language-learning sector started a campaign with the Cambridge University. Babbel and English language certification department of Cambridge University came up with the most digital language testing certification test in mobile app technology.

Babbel and Cambridge University jointly launched this language testing app which is named ‘Babbel English Test’. Both will split the revenue generated from the app, the app will certify an individual test taker in terms of English language reading and listening comprehension skill. The certification can be used by the test taker to upgrade his or her skill in the resume by attaching it on the LinkedIn profile.

The test taker will be tested in the English language on the basis of fluency, vocab, and grammar. The app will test the user from beginner level A1(beginner) to the B2 level(intermediate). The certification will add another level of achievement on the candidate's profile while applying for a job.

Cambridge University which is known for the hardest English language test maker is taking its first step towards going to mobile app technology. The university every year sets the test's standards for nearly 5 million students across 100 countries. The University wants to reach out to the certification seekers at a larger scale with the help of digital technology.

On this joint venture, the Cambridge English Chief Executive Saul Nassé said "Babbel captures the adult self-motivated learners, which is a big part of the learning landscape. We haven't found a way of reaching them before. So we will get to them with this,"

Babbel came into existence in 2007 and serving the users with more than 14 language mobile apps since then. The company offers multi-language mobile apps, but the half of the company's revenue is generated from the English language apps. Babbel claimed itself as the top revenue generating mobile app creator in the education sector around the globe. However, the privately owned company didn't disclose its figures due to the competitive reasons.

On the other hand, the Cambridge English generates more 200 million pounds revenue every year. The department also works with the British Council to provide several personal exams to many countries including, China, India, and Latin America along with the publishing partner Cambridge University Press for the testing materials.

According to the latest updates from the Babbel, it will offer an English language learning course of three months, which will include regular testing priced at 59 euros to the subscribers. In October the company will start offering English Language Test for 39 euros.

According to a survey from SimilarWeb, a web and mobile audience research firm the babbel.com along with its several apps successfully attained 4 million of unique visitors in the month of July. The rival Duolingo which also provides free language-learning courses online have almost 12 million users monthly. The mobile apps like Memrise and Busuu are the strong competitor for the Babbel in the language- learning field.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Yahoo Mail Targets Larger Market With Its Optimised Mobile Web Version And Android Go App

4 min read  

Yahoo is struggling to make it big in the market after Yahoo messenger left with nothing. Now, the tech giant is counting on its other services to enlarge the user database. Recently the company announced that it would be releasing the two new versions of Yahoo mail for the mobile web. This means th

News

Google's Datally App Can Save Much of Your Data Pack

4 min read  

After a runaway success with 10 million downloads, Google's Datally app has got the much-needed features in its fleet. Google has updated its Datally app that promises to save much of your leaked data pack. The app gives you the freedom to control how you and others use data on your phone. In a

News

Top iOS 12 Features That You Should Know

4 min read  

Apple finally introduced the newest version of its iOS operating system, iOS 12 in its Worldwide Developers Conference. Apple has certainly made the Apple lovers excited with iOS 12 features and that’s what we expect out of Apple.Apple has introduced a wide range of features like customiza

News

Android P First Look Hints Major Visual Changes in the Coming Time

4 min read  

Google finally pulled off the curtain from its next major Android update by enrolling the developer preview of Android P. As the developer preview 1 is now available it shows how the company is bringing major visual changes to the OS.The rumors about Google working on the next Android version ha

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH