technology

Apple Brings Pay-Per-Install Ad Option Under

Now, small developers just have to pay for every install of their app

Apple Search Ads

Today, Apple added one more option for the developers to make sure that their apps are reaching the maximum number of users. The company introduces pay-per-install ads for the developers under its advertising product Search Ads Basic. Now, the developers have this ‘basic ad’ deal that will help them to boost up their app installs. Apple also updated the name of its ad product and changed it to the ‘Search Ads Advanced’.

Last, year, Apple made a huge change in-app promotion methods by adding Ads in the App store. Since then the developers have been using this method to increase their app installs by getting more and more organic search. The aim of the ads in the App store is to help the developers in finding potential users for their apps. By paying to Apple for improving the position in search results, the companies or developers garner more installs and hits. Apple uses information like user’s install history, gender, location, and preferences to optimize the app store for them.

Apple Search Ads

Whenever a user enters something in the App store there are some results popping up at the top suggested to the user for installation. The developers pay for getting their apps into this result which increases the probability of their app gets installed by the user. Apple, Search Ads Advanced lets the users acquire the top position in the App Store search results. With this new edition of Search Ads Basic, developers now have the freedom to pay per install instead of paying for just getting clicks. The new search boosting option is ideal for the small developers or companies seeking out an opportunity for their app to get noticed. The parameters that developers have to mention are the app they want to advertise, the budget for the ads, and the amount they are looking to pay per install. For now, the top-end amount asked by the apple for ‘ basic’ is $5000, which shows that the plan is especially for smaller companies.

Paying the iPhone maker for app promotion won't only give the developers increased the number of installs but also a better rank in the App Store. As the app starts getting downloaded from the direct search in the App Store, it will move higher on the Top charts on iTunes. Apple considers the search downloads as the “high quality” downloads and its algorithm rewards it with better ranking.

These ad campaigns have helped the developers since their launch to give their app a big exposer in the App Store. However, there are many third parties available, giving the app promotion and App Store optimization services for getting maximum hits on the app along with the pay-per-install thing. But, Apple holds the much higher ground among all as it has direct access to all the relevant data of the App Store, needed to place the ads.

For now, the Search Ads Basic facility is available only to the developers in the US  and expected to release globally by next year. Recently Apple expanded the Search Ads service to the U.K., Australia, Canada, New Zealand, Switzerland, and Mexico.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

technology

Top 4 Industries To Win From Virtual Reality Technology In 2020

4 min read  

Virtual Reality technology, one of the next big trends in the technology sector, may already be here but it’s yet to go mobile. App owners of industries including gaming apps, e-commerce apps, etc. will need to adopt VR in future to compete against the leading competitors. Here are the top fou

technology

Gmail without Internet? it’s possible?

4 min read  

Gmail is one of the services that is widely used by people all around the world. Gmail currently has the user base of over 1.4 billion people and is available in 72 languages. It clearly highlights the popularity of Gmail. To keep up the spirit of its service, Google popped up many features rel

technology

How to Protect Your Data From Hackers

4 min read  

Hacking has become too common over the internet. People are getting hacked every single day. It can be a social media account, credit cards, bank account information, etc. If you are not aware enough about these things, then you can get hacked easily.Even a young billionaire and Facebook CEO, Ma

technology

What Is iPlayer And How To Access It?

2 min read  

BBC iPlayer went live at the Christmas Eve of 2007. It is an internet streaming, television and radio service where you can catch-up with the programs that you might've missed. Initially, the programs were available for only seven days after their broadcast due to copyright reasons. This duratio

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH