Herow by Connecthings - MobileAppDaily
Maps & Navigation

Herow by Connecthings

Set up geo-zones and mark any boundary.

Updated on January 02, 2019
Herow by Connecthings

People increasingly demand more from their mobile applications. They want apps to understand the context of their locations and behavior and then offer solutions to problems or options to enhance their mobile experiences. To be successful, applications must consider more than point-in-time location to incorporate context and understanding of the user journey.

Connecthings has harnessed this powerful intersection of the “here and now” to create the Herow app, an industry-leading augmented location solution for mobile application developers and marketers that fuels remarkable mobile experiences to improve retention and engagement.

Leveraging a decades-long understanding of the city fabric, hyper-precise location technology, and machine learning algorithms, Herow by Connecthings helps mobile application developers and marketers optimize services and deliver experiences based on the context of their users in real time.

Key Features 

  1. Big Data Processing & Analytics
  2. Powered by Augmented Location Technology
  3. Committed to Privacy
  4. Highly battery-efficient

Herow is not a stand-alone app; it is a valuable tool that improves engagement for mobile applications. Herow app features an intuitive user interface that allows developers and marketers to easily build targeted campaigns and exceptional mobile experiences without the need for technical expertise. The power-efficient software development kit (SDK) delivers precise location data without draining mobile battery life.

Herow App Features & Benefits:

1. Big Data Processing & Analytics

Herow’s augmented location technology collects and analyzes 2,000 data points per user per day. As the data gets richer, so does its analytics and developers’ ability to improve the efficacy and longevity of their applications.

2. Powered by Augmented Location Technology

Once a developer has implemented Herow app, it has access to:

  • Precise location: Beyond a pin drop on a map, Herow identifies if a user is at home, at work, at the gym, shopping or one of many other semantic descriptions.
  • Real-time behavior: Herow senses if a user is sitting still at home, in motion shopping or commuting on a bus or subway.
  • Context of user surroundings: Herow incorporates information about a user’s surroundings – such as the weather, nearby users or traffic conditions – to draw conclusions about how to augment mobile experiences.

3. Commitment to Privacy

Herow app applies a two-layer opt-in approach to location-sharing permissions. Location and behavioral data are used exclusively by applications to customize experiences.

“As mobile technology advances, users demand richer experiences. They want ‘smart’ applications that seamlessly understand their behavior, anticipate their needs, offer appropriate and useful solutions, and enhance daily life,” said Connecthings founder and CEO Laetitia Gazel Anthoine.

“Herow is at the intersection of data, places, and people – it’s all about the here and now. This approach has a positive impact on mobile applications. We’re seeing up to 15 percent increase in user retention, as well as three times higher engagement rates on applications with augmented location.”

Connecthings does not save historical data or share it with any third-party services. Users can request to opt out and have information deleted by applications at any time.

Connecthings does not save historical data or share it with any third-party services. Users can request to opt out and have information deleted by applications at any time.

Want Your Mobile App to Get Noticed? Send it To Us.

  • Amplified ratings that leads to soaring installs
  • Global credibility resulting in extended visibility
  • Improved rankings
  • Expanded revenue
  • Our badge to flaunt!

Related Articles

mobile marketing

4 Tips To Market Your Newly Developed Android App

MAD Team

Apps are an inevitable part of the smartphone. With platforms like Google Play and App Store, it becomes essential to highlight your app and bring it in the notice of the targeted audience. If you are a developer and you developed an app, you must market it. Marketing is the backbone of any busin

mobile marketing

Top App Trend Predictions for 2019 - What To Expect In Mobile App Industry

MAD Team

In today's technology cladded world, almost everything can be managed with the help of our smartphones, or rather we can say, by the mobile apps. Mobile apps closely set the parameters of consumers' lives and corporate growth, and we just can’t deny this very fact. The prominence of ap

mobile marketing

How Online App Reviews Affect Business Revenue?

MAD Team

The online reviews play a crucial role when it comes to digital products and services nowadays, and the same is the case with Web-based and mobile applications. As an app user, you are more likely to stumble on apps with hundreds and thousands of downloads and reviews in the app stores like Google P

mobile marketing

Mobile Apps Branding: Important Things to Remember

MAD Team

Apps act as a brand extension and representation of your business. After creating a fantastic app, you can’t expect it to thrive automatically in market space. You may need branding agency services to access your audience through mobile apps. The current generation is tech-savvy, and most o